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Social Media Elevation
 

Social Media Elevation

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Social Media Innovation, Implementation and Measurement: Mixing the right social media recipe for success. SEO + SMO

Social Media Innovation, Implementation and Measurement: Mixing the right social media recipe for success. SEO + SMO

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    Social Media Elevation Social Media Elevation Presentation Transcript

    • Social Media elevation
      Innovation, Implementation and Measurement
      HayenCompany.com
      SITA 10/7/09
    • Popular Channels
      BLOG
      Noted in a survey for SITA
      Loss of status
    • The Conversation Prism
      Multiple Engagement Options
    • Social Media Recipe For Success
      **To view how the different social networks have progressed over the last year, view the Social Media Analysis Report HERE.
      Mix The Right Ingredients
      Your Winning Combination!
      Spice -up your current recipe:
      Something for everyone to enjoy:
    • Manage Your Networks
      Retaggr:
      Ping.fm and FriendFeed:
      Online profile and portfolio of your accounts.
      All-in-one: Connect all accounts and they’ll stream content and auto-post your info.
      Retaggr
      Ping.fm
      FriendFeed
      FriendFeed
    • Enhance Your Status
      Facebook, YouTube, Twitter, Digg, LinkedIn, etc:
      Blog and Website:
      BLOG:
      Have a blog within website or build in using WordPress (backend analytics). Blogger is an option (use GetClicky for analytics).
      Add Tweetmeme, Facebook Share, Digg This, etc for one-click quick sharing your content.
      Consistently post (3 posts minimum a week).
      Encourage comments by asking questions and respond by the end of the day.
      Share your posts using other social media tools (AddThis, ShareThis – both offer analytics and measurement)
      WEBSITE:
      Direct online traffic to a landing page.
      Share videos using social media tools
      Have online forums (chat) to offer instant contact.
      Show off your social media profiles with icons/buttons on landing page.
      FACEBOOK:
      Status updates and follow back if right fit
      Route fans, friends, viewers to your website using tiny URL’s such as bit.ly or ow.ly
      Share press and interact
      YOUTUBE:
      Share videos and post on landing page. Follow others who share interests.
      TWITTER:
      Use Hootsuite to manage account(s) and to setup auto-tweeting of your blog posts.
      LINKEDIN:
      Create Group to allow for sharing of info and ask questions. ALWAYS LISTEN FIRST, then RESPOND.
      Add Connections that have right fit.
      DIGG:
      Digg your press releases and blog posts and do the same when you find information you feel is important.
    • Measure Your Success
      Record your search/social/site status before you implement your social media plan in order to measure effectiveness. Make changes? Continue? Do more?
      Facebook, YouTube, LinkedIn, Twitter, Digg, etc.
      Blog and Website:
      SOCIAL STATE:
      Social Mentions
      Facebook Friends, Fans, Group Members
      Twitter Followers
      Digg Subscribers
      LinkedIn Connections
      Link Click-throughs
      Retweets
      YouTube Subscribers, Views, Comments
      SITE STATE:
      Google Analytics
      Blog Comments
      Website Views, Hits
    • LARGE SCALE MEASUREMENT
      GOOGLE PRODUCTS:
      • Analytics
      • Website Optimizer
      • Adwords
      • Insights
      • Ad Planner
      HUBSPOT PRODUCTS:
      • Website Grader
      • Blog Grader
      • Facebook Grader (Profile & Fan Page)
      • Press Release Grader
    • Google Analytics
    • Google Website Optimizer
    • Google AdWords
    • Google Insights
    • Google Ad Planner
    • Search Engine Optimization (SEO)
      The BEST formula is one in which Social Media is married to SEO.
      SEO provides long-term security in search results. Links and Recs provide primarily the most benefit.
      Add Social Media (almost immediate SE benefits) and the mark is made!
      Image courtesy of Hubspot: Traffic Drawing Keywords
    • SEO + SMO = RECIPE FOR SUCCESS
    • Elza Hayen
      Principal, Hayen Company
      803.386.8646
      www.hayencompany.com
      @EHayen(on Twitter)
      http://hayencompany.blogspot.com