Social Media Elevation
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Social Media Elevation

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Social Media Innovation, Implementation and Measurement: Mixing the right social media recipe for success. SEO + SMO

Social Media Innovation, Implementation and Measurement: Mixing the right social media recipe for success. SEO + SMO

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  • 1. Social Media elevation
    Innovation, Implementation and Measurement
    HayenCompany.com
    SITA 10/7/09
  • 2. Popular Channels
    BLOG
    Noted in a survey for SITA
    Loss of status
  • 3. The Conversation Prism
    Multiple Engagement Options
  • 4. Social Media Recipe For Success
    **To view how the different social networks have progressed over the last year, view the Social Media Analysis Report HERE.
    Mix The Right Ingredients
    Your Winning Combination!
    Spice -up your current recipe:
    Something for everyone to enjoy:
  • 5. Manage Your Networks
    Retaggr:
    Ping.fm and FriendFeed:
    Online profile and portfolio of your accounts.
    All-in-one: Connect all accounts and they’ll stream content and auto-post your info.
    Retaggr
    Ping.fm
    FriendFeed
    FriendFeed
  • 6. Enhance Your Status
    Facebook, YouTube, Twitter, Digg, LinkedIn, etc:
    Blog and Website:
    BLOG:
    Have a blog within website or build in using WordPress (backend analytics). Blogger is an option (use GetClicky for analytics).
    Add Tweetmeme, Facebook Share, Digg This, etc for one-click quick sharing your content.
    Consistently post (3 posts minimum a week).
    Encourage comments by asking questions and respond by the end of the day.
    Share your posts using other social media tools (AddThis, ShareThis – both offer analytics and measurement)
    WEBSITE:
    Direct online traffic to a landing page.
    Share videos using social media tools
    Have online forums (chat) to offer instant contact.
    Show off your social media profiles with icons/buttons on landing page.
    FACEBOOK:
    Status updates and follow back if right fit
    Route fans, friends, viewers to your website using tiny URL’s such as bit.ly or ow.ly
    Share press and interact
    YOUTUBE:
    Share videos and post on landing page. Follow others who share interests.
    TWITTER:
    Use Hootsuite to manage account(s) and to setup auto-tweeting of your blog posts.
    LINKEDIN:
    Create Group to allow for sharing of info and ask questions. ALWAYS LISTEN FIRST, then RESPOND.
    Add Connections that have right fit.
    DIGG:
    Digg your press releases and blog posts and do the same when you find information you feel is important.
  • 7. Measure Your Success
    Record your search/social/site status before you implement your social media plan in order to measure effectiveness. Make changes? Continue? Do more?
    Facebook, YouTube, LinkedIn, Twitter, Digg, etc.
    Blog and Website:
    SOCIAL STATE:
    Social Mentions
    Facebook Friends, Fans, Group Members
    Twitter Followers
    Digg Subscribers
    LinkedIn Connections
    Link Click-throughs
    Retweets
    YouTube Subscribers, Views, Comments
    SITE STATE:
    Google Analytics
    Blog Comments
    Website Views, Hits
  • 8. LARGE SCALE MEASUREMENT
    GOOGLE PRODUCTS:
    HUBSPOT PRODUCTS:
    • Website Grader
    • 13. Blog Grader
    • 14. Facebook Grader (Profile & Fan Page)
    • 15. Press Release Grader
  • Google Analytics
  • 16. Google Website Optimizer
  • 17. Google AdWords
  • 18. Google Insights
  • 19. Google Ad Planner
  • 20. Search Engine Optimization (SEO)
    The BEST formula is one in which Social Media is married to SEO.
    SEO provides long-term security in search results. Links and Recs provide primarily the most benefit.
    Add Social Media (almost immediate SE benefits) and the mark is made!
    Image courtesy of Hubspot: Traffic Drawing Keywords
  • 21. SEO + SMO = RECIPE FOR SUCCESS
  • 22. Elza Hayen
    Principal, Hayen Company
    803.386.8646
    www.hayencompany.com
    @EHayen(on Twitter)
    http://hayencompany.blogspot.com