Social Media elevation Innovation, Implementation and Measurement HayenCompany.com SITA 10/7/09
Popular Channels BLOG Noted in a survey for SITA Loss of status
The Conversation Prism Multiple Engagement Options
Social Media Recipe For Success **To view how the different social networks have progressed over the last year, view the Social Media Analysis Report HERE. Mix The Right Ingredients Your Winning Combination! Spice -up your current recipe: Something for everyone to enjoy:
Manage Your Networks Retaggr: Ping.fm and FriendFeed: Online profile and portfolio of your accounts. All-in-one: Connect all accounts and they’ll stream content and auto-post your info. Retaggr Ping.fm FriendFeed FriendFeed
Enhance Your Status Facebook, YouTube, Twitter, Digg, LinkedIn, etc: Blog and Website: BLOG: Have a blog within website or build in using WordPress (backend analytics). Blogger is an option (use GetClicky for analytics). Add Tweetmeme, Facebook Share, Digg This, etc for one-click quick sharing your content. Consistently post (3 posts minimum a week). Encourage comments by asking questions and respond by the end of the day. Share your posts using other social media tools (AddThis, ShareThis – both offer analytics and measurement) WEBSITE: Direct online traffic to a landing page. Share videos using social media tools Have online forums (chat) to offer instant contact. Show off your social media profiles with icons/buttons on landing page. FACEBOOK: Status updates and follow back if right fit Route fans, friends, viewers to your website using tiny URL’s such as bit.ly or ow.ly Share press and interact YOUTUBE: Share videos and post on landing page. Follow others who share interests. TWITTER: Use Hootsuite to manage account(s) and to setup auto-tweeting of your blog posts. LINKEDIN: Create Group to allow for sharing of info and ask questions. ALWAYS LISTEN FIRST, then RESPOND. Add Connections that have right fit. DIGG: Digg your press releases and blog posts and do the same when you find information you feel is important.
Measure Your Success Record your search/social/site status before you implement your social media plan in order to measure effectiveness. Make changes? Continue? Do more? Facebook, YouTube, LinkedIn, Twitter, Digg, etc. Blog and Website: SOCIAL STATE: Social Mentions Facebook Friends, Fans, Group Members Twitter Followers Digg Subscribers LinkedIn Connections Link Click-throughs Retweets YouTube Subscribers, Views, Comments SITE STATE: Google Analytics Blog Comments Website Views, Hits
Search Engine Optimization (SEO) The BEST formula is one in which Social Media is married to SEO. SEO provides long-term security in search results. Links and Recs provide primarily the most benefit. Add Social Media (almost immediate SE benefits) and the mark is made! Image courtesy of Hubspot: Traffic Drawing Keywords