9th Annual Sc ifi Conference

9 TH ANNUAL SC-IFI CONFERENCE E lza Hayen NOVEMBER 8, 2007

FRAUD IN THE NEWS

SC INSURANCE NEWS SERVICE

Commitment: Past, present, and future

Increase PUBLICITY of Insurance Fraud and Arson news and hotline information (1-888-95- FRAUD and 1-800-92- ARSON)

All News Releases South Carolina Arson Hotline Tip Solves Greenville Arson Case October 10, 2007 South Carolinians Need to Protect Vehicles from Theft October 8, 2007 REWARD OF UP TO $3,000 AVAILABLE IN ANDERSON FIRES July 30, 2007 SOUTH CAROLINA INSURANCE FRAUD INVESTIGATORS TO HOLD SOUTH CAROLINA’S SECOND INSURANCE FRAUD AWARENESS EXPO IN COLUMBIA SATURDAY July 17, 2007

Governor Mark Sanford Proclaims July 15-21, 2007 as Insurance Fraud Awareness Week July 11, 2007 Thieves Don’t Take Vacations June 11, 2007 REWARD OF AT LEAST $6,000 AVAILABLE IN FORT MILL CHURCH FIRE May 18, 2007 SOUTH CAROLINA ARSON HOTLINE (1-800-92-ARSON) HAS 25th ANNIVERSARY May 2, 2007 Media Advisory/News Conference - 25th anniversary of SC Arson Hotline April 30, 2007 Vehicle Theft Remains High in South Carolina According To Recent Study April 24, 2007 Attorney General's Insurance Fraud Division Releases 2006 Report March 15, 2007 REWARD OF AT LEAST $1,000 AVAILABLE IN ABBEVILLE FIRE February 9, 2007

MEDIA CALLS

SC Insurance News Service

- Received 500 media calls so far this year.

FRAUD – 24 Media Calls (Jan – Sept 2007)

592,485 “impressions” (TV/Print)

ARSON – 45 Media Calls (Jan – Sept 2007)

1,438,766 “impressions” (TV/Print)

ARSON IN THE NEWS

SC Arson Statistics: Arson is down slightly so far this year.

SLED’s Arson Team reported the following for activity through 9/30/07:

160 Arson Cases Received

( 135 cases by this time – 2006 - 149 cases by this time in 2005)

Approx. 20% of the 2007 Arson cases have been cleared by arrest

$ 2,385,600 in property loss has been investigated so far this year

Darlington ( 14 ) & Oconee ( 13 ) counties have the highest number of requests to SLED with Cherokee County not far behind with ( 12 ) requests. The majority of the requests are for residences and businesses.

Over 1,700 calls have been received so far this year by the SC Arson Hotline. During 2006 there were over 2,000 calls.

SC Arson Hotline 25th Anniversary News Conference – 5/2/07

149,851 “Impressions” (TV/Print)

19 media calls (April/May)

SC Arson Hotline Reward Presentation –Greenville 10/10

INSURANCE FRAUD EXPO PUBLICITY

SC Insurance News Service

Assisted SC-IFI in getting publicity this year for 2 ND Annual Insurance Fraud Expo in July

FRAUD – 469,485 “impressions” (TV/Print)

22 Media Calls (July 2007)

* WIS (NBC), WLTX (CBS), WOLO (ABC) attended Expo in July, interviewed SCIFI members and ran stories

Insurance Fraud Awareness Expo

PUBLIC RELATIONS

Allison Love, Jody Parker and Margaret Fleming have been brainstorming on events for 2008.

POSSIBLE EVENTS

Live Vehicle Burn

Arson Dogs

Car Dismantling

Staged House Fire

Events to take place during TV Sweeps (February, May, July, November) in Charleston, Columbia and Greenville

COMMUNICATION – “Help Us Help You”

We NEED each other –PARTNERS IN CRIME PREVENTION

Educate consumers by sharing information.

We need videos from you so that we may better serve you and the media. We vow to edit accordingly and appropriately with your approval and consent.

OTHER PROMOTION

SC Insurance Fraud Hotline promotion

Overview of strategy and timing

10 th Anniversary of Insurance Fraud Hotline (6/24/07)

Overview of response targets, goals, and current barriers to getting the word out (SCINS continues to offer assistance to Attorney General’s Office in publicizing their prosecution of insurance fraud cases).

Joint industry publicity events

Co-marketing arrangements with insurance companies/ national trade associations/SCIFI/SC Insurance News Service (such as the vehicle burn in N. Charleston)

Partnerships with state agencies

Panel discussion ‘round table’ with teenagers regarding insurance fraud prevention (SC Consumer Affairs)

Attorney General’s IFD, SLED, etc.

DATES OF INTEREST

Monday, November 26, 2007

Meeting at Attorney General’s Office

Attendees: Jody Parker (SC Farm Bureau), Margaret Fleming (SC Farm Bureau), Jennifer Evans (AG), John Potterfield (AG), Mark Plowden (AG), Buddy Cope (State Farm), Mike Ferguson (State Farm), Allison Love (SCINS)

WWW.SCINSNEWS.COM