[SEMI Theater] Mobile market SoC Opportunities
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[SEMI Theater] Mobile market SoC Opportunities



Dr. Jon Peddie, President, Jon Peddie Research ...

Dr. Jon Peddie, President, Jon Peddie Research

There are ten adjacent markets that low-power SoC providers can participate in ranging from smart phones and tablets to digital picture frames and navigation systems. This presentation will discuss some of those opportunities, identify the key players, and discuss the barriers to entry.

Presented at the SEMI Theater at SEMICON WEST on July 14, 2010.



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[SEMI Theater] Mobile market SoC Opportunities [SEMI Theater] Mobile market SoC Opportunities Presentation Transcript

  • Jon Peddie Research 1
  • Jon Peddie Research Research Jon Peddie
  • Agenda - a bunch of overviews Jon Peddie Research
  • The Mobile Market Overall  A few definitions:  Two types of phones: Smart, and all others  Smartphones use open APIs & MM SoCs  Mobile devices run on batteries  The mobile devices in this presentation DO NOT use Microsoft Windows – they are not PCs Jon Peddie Research  Other stuff I’ll think of later…
  • The Mobile Market Overall Jon Peddie Research BILLIONS of thingies get suppliers excited…
  • ssor Multimedia Proce The Suppliers ( There’s a lot… ) ( There’s a lot… ) Main Suppliers Others  Broadcom  Anyka  Freescale  MediaTek  Intel  Mtekvision  Marvell  Sigma Design  NEC  NetLogic.  Nvidia  Wondermedia/VIA  Qualcomm  Renesas IP Providers   Jon Peddie Research Samsung ARC/Virage/Synopsys  ST-Ericsson  ARM  DMP  Telechips  Imagination Technologies  TI  MIPS  Zoran  Takumi  Vivante
  • The Sub or Adjacent Markets Jon Peddie Research
  • The Sub or Adjacent Markets Jon Peddie Research
  • Jon Peddie Research Just in case Just in case
  • Comments on Future Architectures  One size does not fit all (e.g., Freescale, TI, Renesas) – or does it?  Ebooks, DAB, DPF, DSC, don’t need 3D acceleration - HH GC, PND, SP, do  Will 4G LTE be the only radio we need – and what about wideband programmable radios? Jon Peddie Research  Seeing double – where will S3D be employed?
  • Thank you Jon Peddie Research Chasing pixels – finding gems Jon@jonpeddie.com
  •  Industrial Development Bureau (IDB) of the Ministry of Economic Affairs (MOEA) approved NT$2 billion (US$66 million) 2009 to promote development of the e- publishing industry Jon Peddie Research