Cirque du soleil - business model & strategy


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Capstone ppt on CdS.

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Cirque du soleil - business model & strategy

  1. 1. Content Company profile PEST analysis Five forces analysis Market lifecycle model Value chain Canvas model Strategy
  2. 2. Mission and goal Mission To invoke the imagination, to provoke the senses and to evoke the emotions of people around the world. Goal Be a responsible proponent of change.
  3. 3. Company profile Circus of the Sun 1984, Baie-Saint-Paul, Canada Guy Laliberté and Gilles Ste-Croix 73  5.000 employees >100M spectators 31 shows Annual revenue $1Billion
  4. 4. 31 Shows: Nouvelle Expérience Saltimbanco Mystère Alegría Quidam O La Nouba Dralion Varekai Zumanity Kà Cirque du Soleil La Magie Continue Corteo Delirium Le Cirque Réinventé Love Koozå Wintuk Zaia Zed Criss Angel Believe Ovo Banana Shpeel Viva Elvis Totem Zarkana Iris Immortal World Tour Amaluna One
  5. 5. Pest analysis Political Ban on animals in circus in 33 countries (whole or part) Economical Global economic slowdown Less budget for entertainment, especially high-end Social Circus less popular Technological Materials becoming lighter and stronger
  6. 6. Porters five forces Threat of new entrants – low (high cost) Threat of substitutes – high (plurality of entertainment option) Bargaining power of customers – high (no switching cost) Bargaining power of suppliers – low (no major suppliers) Intensity of rivalry – high (circusses and many other shows) Complementors – low (no major partners)
  8. 8. Value chain MODEL
  9. 9. Something White
  10. 10. Something White