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Content
Company profile
PEST analysis
Five forces analysis
Market lifecycle model
Value chain
Canvas model
Strategy
Mission and goal
Mission
To invoke the imagination, to provoke the senses and to
evoke the emotions of people around the w...
Company profile
Circus of the Sun
1984, Baie-Saint-Paul, Canada

Guy Laliberté and Gilles Ste-Croix
73  5.000 employees

...
31 Shows:

Nouvelle
Expérience
Saltimbanco
Mystère
Alegría
Quidam
O
La Nouba
Dralion
Varekai
Zumanity
Kà
Cirque du Soleil
...
Pest analysis
Political Ban on animals in circus in 33
countries (whole or part)
Economical
Global economic slowdown
Less ...
Porters five forces
Threat of new entrants – low (high cost)
Threat of substitutes – high (plurality of entertainment opti...
CANVAS MODEL
Value chain MODEL
Something
White
Something
White
Cirque du soleil - business model & strategy
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Cirque du soleil - business model & strategy

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Capstone ppt on CdS.

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Transcript of "Cirque du soleil - business model & strategy"

  1. 1. Content Company profile PEST analysis Five forces analysis Market lifecycle model Value chain Canvas model Strategy
  2. 2. Mission and goal Mission To invoke the imagination, to provoke the senses and to evoke the emotions of people around the world. Goal Be a responsible proponent of change.
  3. 3. Company profile Circus of the Sun 1984, Baie-Saint-Paul, Canada Guy Laliberté and Gilles Ste-Croix 73  5.000 employees >100M spectators 31 shows Annual revenue $1Billion
  4. 4. 31 Shows: Nouvelle Expérience Saltimbanco Mystère Alegría Quidam O La Nouba Dralion Varekai Zumanity Kà Cirque du Soleil La Magie Continue Corteo Delirium Le Cirque Réinventé Love Koozå Wintuk Zaia Zed Criss Angel Believe Ovo Banana Shpeel Viva Elvis Totem Zarkana Iris Immortal World Tour Amaluna One
  5. 5. Pest analysis Political Ban on animals in circus in 33 countries (whole or part) Economical Global economic slowdown Less budget for entertainment, especially high-end Social Circus less popular Technological Materials becoming lighter and stronger
  6. 6. Porters five forces Threat of new entrants – low (high cost) Threat of substitutes – high (plurality of entertainment option) Bargaining power of customers – high (no switching cost) Bargaining power of suppliers – low (no major suppliers) Intensity of rivalry – high (circusses and many other shows) Complementors – low (no major partners)
  7. 7. CANVAS MODEL
  8. 8. Value chain MODEL
  9. 9. Something White
  10. 10. Something White
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