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ip crash course for  mobile startups: a practical approach ernest grumbles adams monahan llp 9.20.2011
start with hardware
then the software…
how about interface design…
or interface functionality  (Apple multi-touch patent app…)
a method of location-based messaging (MS patent)
brands….
what is ip?
ip types ,[object Object],[object Object],[object Object],[object Object]
9 things about patents
patents-#1  what? ,[object Object],[object Object],[object Object]
patents-#2  why? ,[object Object],[object Object],[object Object],[object Object],[object Object]
patents-#3  examples
patents-#4  process ,[object Object],[object Object],[object Object],[object Object],[object Object]
patents-#5 time to get ,[object Object],[object Object],[object Object],[object Object]
patents-#6  cost ,[object Object],[object Object],[object Object]
patents-#7  duration ,[object Object],[object Object],[object Object],[object Object]
patents-#8  enforcement/defense ,[object Object],[object Object],[object Object],[object Object]
patents-#9  best practices ,[object Object],[object Object],[object Object]
patents-#9….  best practices ,[object Object],[object Object],[object Object]
The Mobile Patent Wars 2011
$12.5 Billion
philosophical interlude: choose one -  * patents rock! * patents s-ck!
9 things about trade secrets
trade secrets-#1  what? ,[object Object],[object Object],[object Object]
trade secrets-#2  why? ,[object Object],[object Object],[object Object],[object Object]
trade secrets-#3  examples MARKET PLANS, FINANCIALS, SUPPLIER LISTS, CUSTOMER LISTS
trade secrets-#4  process ,[object Object],[object Object],[object Object],[object Object]
trade secrets-#5  time to get ,[object Object],[object Object]
trade secrets-#6  cost ,[object Object],[object Object]
trade secrets-#7  duration ,[object Object],[object Object],[object Object]
trade secrets-#8  enforcement/defense ,[object Object],[object Object],[object Object],[object Object],[object Object]
trade secrets-#9  best practices ,[object Object],[object Object],[object Object],[object Object]
9 things about trademarks
trademarks-#1  what ,[object Object],[object Object],[object Object],[object Object]
trademarks-#2  why ,[object Object],[object Object],[object Object],[object Object],[object Object]
trademarks-#3  examples ,[object Object],[object Object],[object Object],[object Object],[object Object]
trademarks-#4  process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
trademarks-#5  time to get ,[object Object],[object Object],[object Object]
trademarks-#6  cost ,[object Object],[object Object],[object Object],[object Object],[object Object]
trademarks-#7  duration ,[object Object],[object Object],[object Object],[object Object]
trademarks-#8  enforcement/defense ,[object Object],[object Object],[object Object],[object Object]
trademarks-#9  best practices ,[object Object],[object Object],[object Object]
trademarks-#9  best practices ,[object Object],[object Object],[object Object]
copyrights ,[object Object],[object Object],[object Object]
copyrights, cont…. ,[object Object],[object Object],[object Object],[object Object]
copyrights: best practices ,[object Object],[object Object],[object Object]
the end [email_address] www.ernestgrumbles.com 651.491.3643

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