Online Policy Primer - Google Maps


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A presentation of Google Maps Policies

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Online Policy Primer - Google Maps

  1. 1. Google Maps – Policy Primer Image (Sourced: ) Student 14352591
  2. 2. Google Maps Services <ul><li>Google Maps Website : </li></ul><ul><ul><li>Provides map images, directions & satellite images of locations </li></ul></ul><ul><ul><li>Traffic updates, terrain, neighborhood search & business listings. </li></ul></ul>Google provides a mapping program which offers a number of services to both private users and business. These services include: Image (Sourced: )
  3. 3. Google Maps Services Continued <ul><li>Extended features external to this website include: </li></ul><ul><ul><li>Google Maps API – Use on public website or internal business domain </li></ul></ul><ul><ul><li>Listing or advertising businesses </li></ul></ul><ul><ul><li>Google Maps for Mobiles </li></ul></ul>Image (Sourced: )
  4. 4. Terms Of Service (TOS) <ul><li>Google Terms of Service covers a number of items which include: </li></ul><ul><li>You relationship with Google – Covering your responsibility for the following terms and conditions: </li></ul><ul><ul><li>Accepting terms – Advises of legal rights to use Google Maps including the responsibility to accept the terms of use. </li></ul></ul><ul><ul><li>Privacy policy – Must abide by Google privacy policy and governing privacy polices in the area of your operation </li></ul></ul><ul><ul><li>Other areas of the TOS include: Provision of Service, Google Accounts, Proprietary Rights and Licensing. </li></ul></ul><ul><ul><li>Google Maps TOS </li></ul></ul><ul><ul><li> </li></ul></ul>(Google Terms of Service, 2009)
  5. 5. Google Maps – Free Services <ul><li>Google Maps is free for private use by an individual who accesses Google Maps through the web site address of (may vary according to region) </li></ul><ul><li>Google maps provides a free service for individual users to access any of its functionality through the ‘Google Maps’ web site using a standard browser. </li></ul><ul><li>Use of other applications to access Google Maps using programming interfaces to perform additional operations outside of what a single browser will allow is not included in its free service. </li></ul>(Google Maps, Earth Terms of Service, 2009)
  6. 6. External Web Site usage– Copyright <ul><li>Google Maps provides an API (Application Program Interface) to facilitate using a website to access Google Maps. his is issued upon application. </li></ul><ul><li>Google does not charge when a publicly accessible website redirects to Google maps or contains Google Maps Images. Examples of allowable use of Google Maps API include: </li></ul><ul><ul><li>Embedded Maps in a web page or in an i-Frame </li></ul></ul><ul><ul><li>Links to specified Google Maps </li></ul></ul><ul><li>Google does reserve the right to incorporate advertising into images. </li></ul>(Google Maps, Earth Terms of Service, 2009)
  7. 7. Internal Business Use - Copyright . <ul><li>Google Maps provides Google API Premier for use within internal business environments. This product has license fees. </li></ul><ul><li>Google must authorise use of Google Maps being consumed inside a business application that is not accessible to the general public. </li></ul><ul><li>Google policy requires API premier to be used on a license basis either by usage or concurrent user numbers. </li></ul>(Google Maps, Earth Terms of Service, 2009)
  8. 8. Google Grant Terms <ul><li>Google provides a waiver of license fees to approved non for profit organisations to use Google API Premier. </li></ul><ul><li>Google Maps API Premier for Non-profits can create or consume existing maps into their own business domain. </li></ul><ul><li>Organisations are only eligible if they are listed as a tax exempt business. </li></ul>(Maps & Earth Grants for Non-profits, 2009)
  9. 9. Service Provision terms <ul><li>Google stipulates a number of conditions and statements in relation to the provision of the Google Maps service. </li></ul><ul><li>Google has the right to: </li></ul><ul><ul><li>Provide 3 rd party information </li></ul></ul><ul><ul><li>Limit use of your service </li></ul></ul><ul><ul><li>Include advertising </li></ul></ul><ul><ul><li>Terminate your service </li></ul></ul>(Google Maps, Earth Terms of Service, 2009)
  10. 10. Privacy & Personal Information <ul><li>Google Privacy policy states the following: </li></ul><ul><li>Personal information is only shared to trusted sources with your consent (Suzor, 2008) </li></ul><ul><li>Best practice followed for Security & Data Integrity </li></ul><ul><li>Provision of access to edit your information </li></ul><ul><li>Regular compliance checks and policy changes do not diminish privacy. </li></ul>(Google Privacy Policy, 2009)
  11. 11. Disclaimer Warranties/Limitations <ul><li>Google limits their liability and excludes warranty for the following items: </li></ul><ul><li>Map directions are for planning purposes only. Conditions may have changed (Suzor, 2009) </li></ul><ul><li>3 rd party information provided may not be accurate </li></ul><ul><li>Damage or loss from change of their service </li></ul><ul><li>Damage or loss are a result of information provided by Google Maps. </li></ul>(Google Maps, Earth Terms of Service, 2009)
  12. 12. References Google 2009, Terms of Service, Viewed October 25, 2009 Google 2009, Outreach Program Details, Viewed October 24, 2009 http :// . Google 2009, Google Maps/Earth Terms Of Service , viewed October 26, 2009, Google 2009, Privacy Policy, Viewed October 25, 2009 Suzor, N. 2008, Does Google Maps Owe A Duty of Care, Viewed October 25, 2009