I have made this letter longer than usual only because I have not had the time to make it shorter
Blaise Pascal, 17th century philosopher
Active - Man bites dog
Grammar, Spelling and Punctuation (Sp&g)
An end to click here
Avoid news stories and link to useful stuff – analysis, explainers, Q&As, pic galleries etc
On external websites look beyond homepage to pages of specific relevance
Inline linking in news stories is OK when it ’ s to a primary source
Never use a long word a short word will do
If it is possible to cut a word out, always cut it out
Never use the passive when you can use the active
Never us a foreign phrase, a scientific word or a jargon word if you can think of an everyday English equivalent
Politics and the English language, Orwell
Standfirst aka blurb, sell, excerpt, write off
Audio or video clips
Subheadings: breaking an article every few paragraphs with subheadings
Bullet or number lists: offer a clear simple tool for your readers.
Indented quotes: users often look for direct quotes.
Hyperlinks: the conventional blue, underlined text screams ‘ click me ’ .
Highlighted words: this is a good way of highlighting key phrases or words in your piece
Permalink - you can style the title in Wordpress
Alt-tags – links and images
Sub heads to make it easier to read
( http:// www.don 't_expect_me_to_click.com)
Think about what you’re linking to
What would Google do?
Agree with your tutors!!!
A key piece of advice from Google on SEO is that the text needs to be accurate, spelled correctly and not written sloppily.
One of the key points of understanding SEO is the use of key words – the words or terms that a searcher would use to be able to find the story you are augmenting.
News stories are usually loaded with key words – who, what, where, when and how aka names, brand names, places are all very searchable and often stories which are about topics such as sport and crime are very easy to find.
Some SEO advice suggests that search engines look at the first 500 words of a story while others reduce this figure to 200 words.
This is sometimes used by magazine and newpaper sites to spread a longer story across a number of pages, each with a unique standfirst and headline which means it will be more visibile within search.
As with anything else within SEO for journalists, the copy needs to be written for the searcher and not the algorithm.
Online POKER marketing could spell the NAKED end of VIAGRA journalism as we LOHAN know it
Clever headlines of the kind used by tabloid newspapers are not searchable
Search engines and RSS cut headlines – some experts say this needs to be LESS than 60 characters. But the best advice is around 10 words
This is what sixty characters looks like, it is actually a lot!