Stars and stardom lana

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Some media texts on Lana del Rey to describe her meta narrative

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  • Ref the students’ audience survey questionnaire which stated that for the audience the band was a hugely important factor in the purchasing habits, i.e. they want to follow a particular band and that the star image is therefore a important element. Thus Lou Reed’s wish is impossible
  • Also that they will understand that the stars lives which are constructed / projected in the media help us understand their work.
  • Music as product, music as part of conglomerates
  • Elicit ideas of ordinary made extra ordinary
    The Fairy Tale of stardom is important here – Ideas of Celebrity
  • Youthfulness, Rebellion, Romance (The Most Important – Love and Loss), An anti-authoritarian attitude, Originality, Creativity/talent, Aggression/anger, Sexual Magnetism, A disregard for social values relating to drugs, sex and polite behavior, Conspicuous consumption, of sex, drugs and material goods, Success against the odds …
  • Stars remain by re-invention, that stars or their managers need to be aware of the zeitgeist and continually re-invent and evolve the star as society changes.
  • Stars and stardom lana

    1. 1. Representation of...  Stars 
    2. 2. Representation  An image and an idea.
    3. 3. Stars & Stardom  ‘Sometimes I just wish I could put records out anonymously’ – Lou Reed
    4. 4. Think about Stardom Meta-Narrative Myth Star Qualities Super Star Commodity
    5. 5. Create a Pop Star’s Life Story  Where were they born  What sort of life did they have before stardom  What sort of stories circulate about them?  How is their life event reflected in their music?  How are their personal values and beliefs expressed in their music?
    6. 6. Synergise the Star  How can you use the star image in other media products?  How can you use the music in other media products  What benefit may be gained by exploiting the star in this way?
    7. 7. The Myth of Stardom  In our society what do we believe about: • The nature of stars • What benefits do they get from being a star? • In what ways are they like us? • I what ways are they special?
    8. 8. Qualities of Stardom  What sort of people are stars?  What attitudes and beliefs do they hold?  What do they do?  How are they ‘allowed’ or ‘supposed’ to behave?
    9. 9. Retaining Stardom  Why do some stars seem to go on and on and on….  Why do some stars seem to be around for the briefest time?  What does a star have to do to stay around?
    10. 10. ...STAR IMAGE? Your task: analyse a...
    11. 11. Task - Using a range of materials... ..describe the representation of a star/band image similar to yours...  Your evidence comes from: • Biographical information • Videos / Album Art • The style / design of promotional materials • The content of those material • Material in other media texts about the star(s) (Meta-narrative)
    12. 12. Lana Del Rey
    13. 13. Album Art
    14. 14. Official Videos
    15. 15. Other Media
    16. 16. Websites (Official and Fan)
    17. 17. Stars & Stardom Some Star Theory 
    18. 18. Richard Dyer  Dyer has written extensively about the role of stars in film, TV and music.  Irrespective of the medium, stars have some key features in common: • A star is an image, not a real person, that is constructed (as any other aspect of fiction is) out of a range of materials (eg advertising, magazines etc as well as films [music]) • Stars are commodities produced and consumed on the strength of their meanings.
    19. 19. Richard Dyer  Stars depend upon a range of subsidiary media (magazines, TV, radio, the web) in order to construct an image which can be marketed to their target audiences.  The star image as commodity is valuable and can be positively attached to other products  Music can be consumed in many different ways and appear in a variety of different media
    20. 20. Richard Dyer - Meta-narrative  Stardom is a meta-narrative and can be described as ‘mythical’  Meta-narratives are something we will be studying in G325 Postmodernism and is something you need to learn.
    21. 21. Stars & Stardom Some Superstar Theory…
    22. 22. Richard Dyer  Fundamentally, the star image is incoherent, that is at once ‘incomplete’ and ‘open’. Dyer says that this is because it is based upon two key paradoxes.
    23. 23. Paradox 1  The star must be simultaneously ordinary and extraordinary for the consumer
    24. 24. Paradox 2  The star must be simultaneously present and absent for the consumer
    25. 25. Fulfilling the promise of stardom…  The incoherence of the star image ensures that audiences continually strive to ‘complete’ or to ‘make sense of’ of the image  Completion is thought to be achieved by continued consumption of the star through his or her products  In the music industry, performance seems to promise the completion of the image, but it is always ultimately unsatisfying • This means that fans will go away determined to continue consuming the star in order to carry on attempting to complete their image
    26. 26. Hegemony  Finally, it can be argued that the star image can be used to position the consumer in relation to dominant social values, this is called ‘hegemony’ • Depending upon the artist, this may mean that the audience are positioned against the mainstream (though only to a limited degree, since we are still consumers within a capitalist system) or within the mainstream, or somewhere in between.

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