Production & Exchange Essay

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Breaks down and lists the concepts appropriate for completing the mock exam essay 2014

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Production & Exchange Essay

  1. 1. Essay
  2. 2. Title • Discuss the issues raised by media ownership in the production and exchange of media texts in your chosen media area.
  3. 3. Break it Down Essay Title Definition issues raised … …the practice, concerns, debates, controversies , problems… …media ownership… …anyone who makes films + associated products (conglomerates & indies). …production… …making a film. …exchange… …consumption…the ways a film (+ associated products) are consumed by an audience media texts in your chosen media area. …films + synergised media products
  4. 4. Production ‘Issues - Concepts’ Explanation Examples Majors & Indies Budgets, films they make & why Avengers / Her Conglomerates The Big 4 – Own distributor Corporate Convergence Disney + Buena Vista Disney & Pixar Production Tech Film as spectacular experience Gravity / Hobbit Franchises Importance of constructing a brand of films Marvel , X Men, Harry Potter Franchise Stars & Genre Important in communicating a USP Will Ferrell / Comedy + poster analysis High Concept Starts with the unique selling point and builds the film around that Pacific Rim – ‘Godzilla meets Transformers’ Funding Issues Conglomerates funding tent pole movies / Indies and funding packages The Hobbit (Warner + New Line Philomena – 9 Companies involved in production Synergy & Film Make the film that can act as an ad for other products Cars 2 Frozen
  5. 5. Exchange ‘Issues - Concepts’ Explanation Examples Multiplex & Art House Cinema What’s on their slate? Jersey Cineworld vs Cambridge Picture House Marketing Budgets Audience are limited in terms of the films they hear about Godzilla / Ilo Ilo Saturation / Platform Release Different ways of finding or building an audience Harry Potter Moonrise Kingdom Convergence Freeing the audience to watch when & where they want Tablets Games Consoles Phones Prosumers (Inter)active audience + participation Rotten Tomatoes Facebook / Twittter IMDB Piracy The pros and cons for audiences and producers Startrek The Hobbit Exhibition Platforms Different ways in which we can watch a film Itunes, DVD, Netflix, Cinema, Box Office Fan / Amateur Productions Fans making swedes / remixes Fan Sites / Amateur Channels

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