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G325 Key Media Concepts
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G325 Key Media Concepts


Simple explanation of key concepts for G325 Section B Media Studies Exam

Simple explanation of key concepts for G325 Section B Media Studies Exam

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  • 1. G 3 2 5 S E C T I O N 1 B Key Media Concepts
  • 2. Concepts... TextGenre Representation Audience Narrative Media Language
  • 3. Applied to your own text
  • 4. In simple terms Concept Definition Media Language The techniques I used to communicate meaning(s) in my production work. Narratives The way I put a story together in my media text. Representation How I constructed characters, places and important objects in my text, to be decoded in a particular way by a particular audience. Audience How I made my text to suit the wants and needs of a particular audience. Genre How I made my text according to rules pre-defined by its genre.
  • 5. Concepts = Questions
  • 6. What questions?  Questions which arise from the concepts:  Genre  Representation  Audience  Narrative  Media Language
  • 7. Simple Questions: Who? What? How? Why?
  • 8. Concepts are linked... Genre Representation AudienceNarrative Media Language
  • 9. ....and overlap Audience Representation GenreNarrative Media Language
  • 10. Some help
  • 11. Genre  Which other media texts is my work similar to?  Can my media text be defined with a generic label?  Why/why not?  What features from my text mean that it belongs in this genre?  Does my text try to surprise the audience in any way?  Does my text mix genres?
  • 12. Representation  Who is being represented in my text?  Who is the audience that would have a preferred reading?  What ideas did I want to communicate about my star/characters?  What micro features encode this meaning?  Does my text try to use or subvert stereotypes?
  • 13. Audience  Who is the audience for my text?  Why will the audience enjoy my text?  How will the audience relate to the star/characters in my text?  What features in my text communicate meaning / ideas to the audience?
  • 14. Narrative  What happens?  How is the audience feel in my story?  Who or what is in conflict in my text?  What is the theme(s) in my story?  What order is my story told in?  Who is the audience position with in my text?  Are there any twists / surprises in my text?
  • 15. Media Language  What are the important meanings and messages in my text?  What techniques did I apply in production to add or alter meaning to my text?