Baudrillard
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Baudrillard

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Baudrillard, Media Studies, Postmodernism, Hyper-reality, Hegemony, Consumer Culture, Simulacra.

Baudrillard, Media Studies, Postmodernism, Hyper-reality, Hegemony, Consumer Culture, Simulacra.

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  • 1. JEAN BAUDRILLARD
  • 2. CONSUMER CULTURE  A culture and society in which individual and collective identity is constructed around the consumption of material possessions
  • 3. HEGEMONY  Cultural dominance exerted through the media.  The ruling classes ensure that their way of seeing the world is continually represented by the media.
  • 4. HYPER-REALITY  The distinction between the real world and simulated (media) world is becoming increasingly blurred and confused
  • 5. SIMULACRA  A copy without an original...  What is unreal holds more importance to us than what is real...
  • 6. TWO EXAMPLES:
  • 7. MADE IN CHELSEA
  • 8. LEONA LEWIS