VicEvents Mobile AppMobile 2012 Conference @ CeBIT Australia 24 May 2012
History• Evolved from twice- yearly poster produced by Department of Premier & Cabinet• Costs, distribution issues• Limited number of events• Out of date
History - web• Web version launched Dec 2008 - http:// www.vic.gov.au/calendar.html
History - web• Average 31,000 pageviews per month• Increased growth in web version• Increased growth in mobile use=> Next step – go mobile
About VicEvents• Launched October 2011• Free app – iPhone,iPad,iPod Touch & Android• Over 3,000 events• Updated daily• Simple to use
App development• Partnership with Deloitte• Design and development of application for multiple platforms (iOS & Android)• Decision to use Titanium Framework because cost effective for multiple platforms• Development of API - can be repurposed• Free analytics tool - Appcelerator - to capture analytics - http://www.appcelerator.com/• Rapid development
Features• Find events by: – Nearby (GPS) – Date – Location (region or local council) – Category – Shake your phone for random event• Suggest an event• Share an event (via email, Twitter and Facebook)• Google Maps
Statistics and Ratings• 6,128 sessions (April 2012)• 2,123 new users (April 2012)• 77% iPhone / 23% Android• 10,460 downloads (6 October 2011 - 16 May 2012)• (Source: Appcelerator, May 2012)• App Store - Rated 4+• Google Play Store - Rated 3.7
Future development – Version 2.0• Version 2.0 upgrade• New features will include ability to add multi-date events to calendar
ContactVicEvents - http://www.vic.gov.au/VicEventsVanessa ScottContent ManagerDepartment of Business & InnovationPh: 03 9938 0517Email: email@example.com
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