CfLI Strategic Marketing Summary

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Summary and analysis of 2010-11 marketing team\'s efforts and progress at the University of Wisconsin Center for Leadership and Involvement.

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CfLI Strategic Marketing Summary

  1. 1. CfLI Marketing Team 2010-11 Overview Emma Goldstein Marketing Team Intern: Strategic Vision May 4, 2011
  2. 2. Outline <ul><li>Objective </li></ul><ul><li>Situational Analysis </li></ul><ul><li>Strategic Marketing Analysis & Recommendations </li></ul><ul><li>Evaluation </li></ul><ul><li>Key Takeaways </li></ul>
  3. 3. Objective <ul><li>Summarize and evaluate marketing team progress </li></ul>Situational Analysis <ul><li>Strengths: Idea generation, creativity and determination </li></ul><ul><li>Weaknesses: Implementation and communication </li></ul>
  4. 4. Strategic Marketing Analysis <ul><li>Social Media Engagement </li></ul><ul><li>Promotions </li></ul><ul><li>Branding </li></ul>
  5. 5. Social Media Engagement <ul><li>Facebook: 1/18/2011—5/2/2011 </li></ul>
  6. 6. Social Media Engagement <ul><li>Facebook: 1/18/2011—5/2/2011 </li></ul>
  7. 9. Social Media Engagement <ul><li>Twitter </li></ul>
  8. 10. Promotions <ul><li>“ Got Involvement?” campaign </li></ul><ul><li>Get Involved video </li></ul><ul><li>In-class visits </li></ul>
  9. 11. Branding <ul><li>Pens, notepads, apparel </li></ul><ul><li>Media Kit </li></ul><ul><li>Business cards </li></ul><ul><li>Updated banners </li></ul>
  10. 12. Evaluation <ul><li>Google Analytics </li></ul><ul><li>Surveys </li></ul>
  11. 13. Key Takeaways <ul><li>Structure </li></ul><ul><li>Evaluation </li></ul><ul><li>Continuation </li></ul>

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