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CfLI Strategic Marketing Summary
 

CfLI Strategic Marketing Summary

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Summary and analysis of 2010-11 marketing team\'s efforts and progress at the University of Wisconsin Center for Leadership and Involvement.

Summary and analysis of 2010-11 marketing team\'s efforts and progress at the University of Wisconsin Center for Leadership and Involvement.

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    CfLI Strategic Marketing Summary CfLI Strategic Marketing Summary Presentation Transcript

    • CfLI Marketing Team 2010-11 Overview Emma Goldstein Marketing Team Intern: Strategic Vision May 4, 2011
    • Outline
      • Objective
      • Situational Analysis
      • Strategic Marketing Analysis & Recommendations
      • Evaluation
      • Key Takeaways
    • Objective
      • Summarize and evaluate marketing team progress
      Situational Analysis
      • Strengths: Idea generation, creativity and determination
      • Weaknesses: Implementation and communication
    • Strategic Marketing Analysis
      • Social Media Engagement
      • Promotions
      • Branding
    • Social Media Engagement
      • Facebook: 1/18/2011—5/2/2011
    • Social Media Engagement
      • Facebook: 1/18/2011—5/2/2011
    •  
    •  
    • Social Media Engagement
      • Twitter
    • Promotions
      • “ Got Involvement?” campaign
      • Get Involved video
      • In-class visits
    • Branding
      • Pens, notepads, apparel
      • Media Kit
      • Business cards
      • Updated banners
    • Evaluation
      • Google Analytics
      • Surveys
    • Key Takeaways
      • Structure
      • Evaluation
      • Continuation