Strategic Use of Video Online #iwdk

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The use of both private and corporate videos are growing increasingly fast. At the same time our digital consumption is becoming mobile. These changes develops new interesting possibilities regarding online communication as well as new challenges.

At this event we will dig into the use of online video both as a strategic tool in the digital era - what are the general strengths and weaknesses?

We will also show inspiring cases and give you specific giveaways on how to succeed with video in your organisation or company and maybe inspire you to take back the control.

Published in: Marketing, Business, Technology
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Strategic Use of Video Online #iwdk

  1. 1. Video Online ! By Tobias @egmose & Harald @tokeroed !
  2. 2. Tobias Egmose 2 Digital Advisor ! Hou Media ! We produce video and develop digital solutions to improve corporate communication.
  3. 3. Harald Reedtz Tokerød 3 Senior Digital Strategy Advisor ! House & Co ! We believe every business has an unexploited digital business potential. We help identify this potential and define a digital strategy that we also support with digital software solutions. Inspire > Listen > Challenge > Solve
  4. 4. Agenda 4 • Video - where are we heading • Video - purpose and use • Video - cases • Digital Business • Storytelling • Control & editing • Advantages with video
  5. 5. Video - where are we heading? 5http://www.pewinternet.org/2013/10/10/main-findings/
  6. 6. Video - where are we heading? 6 Over two-thirds of the world’s mobile data traffic 
 will be video by 2018. Mobile video will increase 14-fold between 2013 and 2018, accounting for 69 percent of total mobile data traffic by the end of the forecast period.
  7. 7. Video - where are we heading? 7
  8. 8. Video - where are we heading? 8 Video is becoming an inevitable part of content creation Mobile makes up almost 40% of YouTube's global watch time
  9. 9. Video - purpose and use 9
  10. 10. Video - purpose and use 10 Different contexts calls for different content • Corporate branding • Social media marketing • Customer support • Recruitment • Internal knowledge sharing • Video press releases
  11. 11. Video - cases 11
  12. 12. Video - cases 12
  13. 13. Video - cases 13
  14. 14. Video - cases 14
  15. 15. Digital Business 15
  16. 16. Digital Strategy 16 Core Business
  17. 17. Digital Landscape 17
  18. 18. Readiness 18 Think about your company’s readiness for Digital Strategy and video content. ! Ready? If not, how can you make it ready?
  19. 19. Shape your digital vision 19
  20. 20. No course – no sucess 20
  21. 21. Content vs. channels 21 One thing is having the channels…. ! And another thing is making the content. ! ! But are you aware of how you can apply your content in the channels in a relevant way?
  22. 22. Competitive advantages 22 Video can actually create competitive advantages for your company.
  23. 23. Multichannel is business 23 Nearly a third of all B2B purchases are done digitally. ! ! ! ! http://blogs.hbr.org/2014/04/4-ways-the-best-sales-teams-beat-the-market/ Customers today use an average of six channels during the buying process, and the number of channels available to them is only increasing. Companies that effectively sell across multiple channels achieve more tha 40% 
 higher sales ROI than companies wedded to a single channel.
  24. 24. Smooth customer journey 24
  25. 25. Digital = satisfaction 25
  26. 26. Mapping stakeholders 26
  27. 27. Touchpoints 27 http://b2bstories.com/?attachment_id=38/
  28. 28. Seamless experience 28
  29. 29. Storytelling 29
  30. 30. Storytelling 30
  31. 31. Storytelling 31
  32. 32. Storytelling 32
  33. 33. Rule of thumb 33 1.Relevance
 2.Quality
 3.Timing
  34. 34. 34 Control & editing
  35. 35. Advantages with video 39 • Video is easier to consume than text • Social & SEO Video • A great way to control your message • An effective way to share knowledge
  36. 36. Some questions for you 40 How can video add value to your organisation? - knowledge sharing - branding ! Is your organisation ready for strategic use of video? - key stakeholders - publishing channels ! Where would you use video in your digital strategy? !

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