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Old School/New School: Developing an Effective PR Strategy Susan Payton President, Egg Marketing & Public Relations
INTRODUCTION President Egg Marketing & Public Relations eggmarketingpr.com Blogger The Marketing Eggspert Blog marketingeggspert.com Mashable mashable.com/author/susan-payton Author Lifetips 101 Entrepreneur Tips Internet Marketing Strategies for Entrepreneurs Susan Payton
• Launch of new business/grand opening • Launch of new website • Addition of major client or contract • Announcement of contest • Donation to charity or nonprofit event • Award received • Coverage in major media source Topics to Write About
Bloggers: Today's Journalists Because bloggers look for fresh content regularly, you may be able to work with some in your industry to spread the word about your business. • Product Reviews • Product Giveaways • Press Releases • Brand Evangelist *Some bloggers charge for reviews.
• Interacts with other social media, blogs, websites. • Free or very cheap • Anyone can do it! • Expands your brand’s reach Social Media and PR