The Power of Social Networking

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Slides to accompany short talk for Hove Business Association, 18-3-10

Slides to accompany short talk for Hove Business Association, 18-3-10

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  • 1. The power of social networking Robin Houghton, Eggbox Marketing Rob Shepherd, Press Dispensary 18-03-10
  • 2. 'Social Media Revolution' by Erik Qualman: http://www.youtube.com/watch? v=sIFYPQjYhv8 'What the ... is social media?ʼ by Marta Kagan: http://www.slideshare.net/mzkagan/ what-the-fk-is-social-media-one- year-later
  • 3. Old way ... new way shouting listening repetition conversation interruption immersion deception honesty control collaboration
  • 4. What tools do you actually need?
  • 5. Listen.
  • 6. Be helpful.
  • 7. Have conversations.
  • 8. Have conversations.
  • 9. Be human.
  • 10. Be human.
  • 11. Be authentic.
  • 12. Be authentic.
  • 13. Listen. Be helpful. Have conversations. Be human. Be authentic.
  • 14. Listen. Be helpful. Have conversations. Be human. Be authentic. Robin Houghton, Eggbox Marketing twitter.com/eggboxrobin Rob Shepherd, Press Dispensary twitter.com/robsheperd