Social media basics

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Social Media Basics at Community Media Workshop

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Social media basics

  1. 1. Social  Media  Need  to  Know   It’s  wonderful  to  be  here  today!   Emily  Culbertson   Community  Media  Workshop  
  2. 2. Social  Media?   Flickr: crystaljingsr
  3. 3. Social  Media=ConversaCon  Online   Flickr: tychay
  4. 4. In  This  PresentaCon   •  Review  Social  Media  Tools   – Facebook,  TwiJer,  Blogging,  YouTube     •  Listening  &  Responding  to  Social  Media   •  Social  Media  Exercise:     People,  ObjecCves,  Strategies,  Tools  
  5. 5. Start  Small   Flickr: majorbonnet
  6. 6. Listen  First   Flickr: niclindh
  7. 7. Think  strategy  first,  not  tools   Flickr: David Armano (darmano.typepad.com)
  8. 8. Be  Yourself  -­‐-­‐  Really  
  9. 9. Facebook   How  many  of  you  belong  to  Facebook?   Anyone  using  these  networks  for  work?  Or   MySpace,  LinkedIn,  Hi5  or  others?  
  10. 10. Facebook  
  11. 11. Pilsen  Portal  on  FB  
  12. 12. Humane  Society  on  Facebook   Also: WXPN on Facebook
  13. 13. CreaCng  a  Page  
  14. 14. Blank  Page  
  15. 15. Keep  it  hidden  while  fixing  it  up  
  16. 16. PosCng  to  Facebook  
  17. 17. ImporCng  Blog  to  Facebook  
  18. 18. Make  Content  Easy  to  Share  on  FB  
  19. 19. Sharing  Content  
  20. 20. TwiJer   Anyone  using  TwiJer?  
  21. 21. TwiJer  
  22. 22. TweeCng  w/link  (also  retweeCng)  
  23. 23. Replying  to  someone,  hashtag  
  24. 24. RetweeCng  
  25. 25. TwiJer  for  sharing  photos  
  26. 26. Crowdsourced  Ideas  
  27. 27. Crowdsourced  News  
  28. 28. Using  TwiJer  In  Other  Places  
  29. 29. TwiJer  for  customer  service  
  30. 30. Tools  
  31. 31. Blogging   Anyone  here  blogging?  
  32. 32. Blog  
  33. 33. What  Does  Blogging  Do  for  Paul  Levy?  
  34. 34. How  Does  Blogging  Work  for  BIDMC?  
  35. 35. What  does  blogging  do  for  Paul   Levy?  
  36. 36. QuesCons  to  Ask  About  Blogging      ???  
  37. 37. You  Don’t  Need  to  Write  A  Blog  to   Have  a  Blogging  Strategy  
  38. 38. YouTube   Anyone  using  YouTube?  
  39. 39. YouTube  
  40. 40. Nonprofits  on  YouTube  
  41. 41. Embedding  YouTube  Videos  
  42. 42. Your  Friend:  Flip  Video  Camera  
  43. 43. Listening  to  Social  Media  
  44. 44. Keeping  Track:  What  is  a  Feed?   •  Brings  content  from  other  sites  to  you   •  Feeds  someCmes  idenCfied  as  RSS,  XML  or   ATOM   •  “Subscribe  to  this  feed”   •  Look  for  icon  like  this  
  45. 45. How  Do  You  Keep  Track?   Launch  Google  Reader  
  46. 46. Google  Reader  in  AcCon  
  47. 47. Google  Reader  in  AcCon  
  48. 48. Google  Alerts  
  49. 49. Google  Blog  Search  
  50. 50. Add  to  Google  Reader?  
  51. 51. What  If  I  Hear  Something?  (see  Air   Force  threat  sheet  in  other   document)  
  52. 52. This  Takes  So  Much  Time!  
  53. 53. POST  strategy   •  People   •  ObjecCves   •  Strategies   •  Tools  
  54. 54. Thank  you!   Emily  Culbertson   emily@egculbertson.com  

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