RecruitTECH 2011 - Digital Natives and the new phase of Social Recruiting (Slade Partners)

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The digital world and technology is advancing at such speeds. This presentation was presented to the attendees of the 2011 RecruitTECH forum at the National Press Club in Canberra. This presentation will refresh your understanding of digital and social media, allowing you to adopt clever social recruiting strategies that will assist you to find, connect and engage with candidates all over the world. You will also discover who are the people driving this speed to market and how to you engage them as potential candidates and clients.

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RecruitTECH 2011 - Digital Natives and the new phase of Social Recruiting (Slade Partners)

  1. 1. RecruitTECH 2011<br />Digital Natives<br />and the new phase of Social Recruiting<br />
  2. 2. Digital and social media.<br />Evolving at the speed of light.<br />
  3. 3. .<br />
  4. 4. Join the conversation. <br />Create the conversation. <br />
  5. 5. We live, work, play in a digital and social media world<br />So who are these Digital Natives??<br />
  6. 6. “Digital Natives” <br />Born after 1980<br />Have grown up with all technologies<br />Early Adopters<br />Consumers of content<br />Producers of content<br />Form online communities<br />Future business leaders<br />Drivers of digital and social media<br />
  7. 7. Through Digital and Social Media.<br />
  8. 8. The Digital Revolution.<br />
  9. 9. Digital Media<br /> Electronic media <br />Data<br /> Computers<br /> Information<br /> Digital audio <br /> Digital video <br /> Digital content<br />
  10. 10. Mobile<br />Smartphone's<br />Compact Disc<br />Digital video<br />Televisions<br />e-Books<br />Tablets<br />Internet<br />Video Games<br />e-Commerce<br />e-Mobile<br />Game consoles<br />Computers<br />Interactive Media<br />
  11. 11. The Internet enables…..<br />New forms of human interactions.<br />
  12. 12. The Social Media Revolution.<br />
  13. 13. Social Media<br /><ul><li>Web based technologies
  14. 14. Sharing of content
  15. 15. Dialogue conversations
  16. 16. Consumers of content
  17. 17. Producers of content
  18. 18. Open forum
  19. 19. Transparent
  20. 20. Revealing commodity
  21. 21. Freedom of speech
  22. 22. Wisdom of crowds
  23. 23. Communities</li></li></ul><li>The Four C’s of Social Media<br />Connection<br />Collaboration<br />Content<br />Conversation<br />
  24. 24. The Recruiting Revolution.<br />
  25. 25. What is Social Recruiting?<br /><ul><li>Social media tools delivering high quality candidates
  26. 26. Delivering content to candidates
  27. 27. Building connections
  28. 28. Conversations with candidates
  29. 29. Engaging with candidates as people</li></li></ul><li>Recruiting, as we know is the process of….<br />Attract<br />Source<br />Engage<br />Screen<br />Make offer<br />
  30. 30. Social Recruitment<br />Make <br />Offer<br />Screen<br />Engage<br />Source<br />Attract<br />Gain competitive advantage through Social Networks<br />Interact with prospective employees through their profiles<br />Use the information from profiles to garner interest <br />Introduce prospective candidates to others in your organisation<br />Learn about prospective candidates through their profiles<br />Source: Forrester<br />
  31. 31.
  32. 32. Social Media has changed the way we recruit.<br />
  33. 33. Trends of Social Recruiting<br />In 2009, only LinkedIn and Facebook were the most effective sources<br />In 2011, Twitter, Google+ and new Career Networks have started to dominate<br />Higher usage amongst recruiters than employers<br />
  34. 34. 70% of working Australian’s have an online profile<br />25% of Australian’s promote themselves <br />as an employee via these channels<br />1.5 million Australian profiles on LinkedIn<br />Source: International Journal of Emerging Technologies and Society<br />
  35. 35. 85% of ‘quality’ new hires are from social networks.<br /> Source: Australasian Talent Conference 2010 <br />
  36. 36. Benefits of Social Recruiting<br /><ul><li>Enhanced communication
  37. 37. Cost effective
  38. 38. Engagement
  39. 39. Reduced candidate and client churn
  40. 40. Knowledge retention
  41. 41. Higher levels of productivity</li></li></ul><li>Measure the success.<br />
  42. 42. ROI of Social Recruiting<br />Conversion rate of resumes submitted to interviews<br />Number of placements<br />Revenue billed directly<br />
  43. 43. Do it.<br />Don’t do it!<br />
  44. 44. Do<br /> Create candidate relationships<br /> Activate professional conversations<br /> Be active<br /> Regular calls to action<br />Mitigate negative comments <br /> Leverage positive conversations<br /> Measure success of your campaign<br /> Take notice of competitors, clients, colleagues profiles <br /> Develop your own strategy<br /> Link your Google+ and Twitter accounts to LinkedIn<br /> Social media policy<br /> Speak in the first person<br /> Verify the candidate’s profile whilst screening<br />
  45. 45. Don’t<br /> Forgo best practice <br /> Underestimate power and influence<br /> Rely on written recommendations on LinkedIn<br /> Screen out a candidate until you have confirmed it is their profile<br />React emotionally to negative comments<br /> Spam<br /> Be sarcastic, argumentative or overly opinionated<br /> Link your Facebook to LinkedIn profile<br /> Use a personal photo on a professional profile<br />
  46. 46. Your profile is your personal webpage<br />Apply a SEO strategy to your profile<br />A complete profile attracts more ‘hits’<br />Search words people have used to find my profile:<br />“Elizabeth Gaunt”<br />“digital media recruitment”<br />“Practice Leader”<br />“executive search”<br />“open to invitations”<br />“APRCSA”<br />
  47. 47. Keep<br />It<br />Socially<br />Simple<br />
  48. 48. “Tools don’t get socially interesting, until they get technologically boring”<br />Clay Shirky <br />Here Comes Everbody<br />
  49. 49. The New Phase of Social Recruiting<br />
  50. 50.
  51. 51. Social Recruiting Today<br />Supports the recruiting process<br />Increases Customer Lifetime Value<br />Is a revealing commodity<br />Enhances engagement<br />Community<br />Power of SEO<br />Think first, and remember …. Google is always watching<br />
  52. 52. Careers in Social Media.<br />
  53. 53. Social Media - Careers<br /><ul><li>Not just confined to “Dot Com” companies </li></ul> or Digital Agencies<br /><ul><li>Social Banking
  54. 54. Leisure and Sporting clubs
  55. 55. Retailers
  56. 56. Government Departments</li></li></ul><li>The fastest growing career in Digital Media<br />is the Social Media Manager.<br />Six figure salaries<br />Content<br />Speed to market<br />Engagement <br />Behavioural Targeting<br />
  57. 57. $110,000 - $120,000 + super<br />
  58. 58. circa $160K <br />
  59. 59. So do you think social media will change the world?<br />
  60. 60.
  61. 61. It already has. <br />
  62. 62. Thank You<br />Elizabeth Gaunt<br />Digital Media, Practice Leader<br />Slade Partners, Executive Search<br />www.sladepartners.com.au<br />(03) 9235 5137 <br />egaunt@sladepartners.com.au<br />Twitter: @ElizabethGaunt<br />LinkedIn: http://au.linkedin.com/in/elizabethgaunt<br />

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