Why me?Why you need someone like me on yourprojectEtienne GarbugliUser Experience Strategist
I was born 45°17 N, 73°17 W
I was born 45°17 N, 73°17 Walso known as Greenfield Park
I’m 1/4 italian, 3/4 French-CanadianÉtienne is French, Garbugli           Italian
I speak French   English   Chinese   German   Italian
I like… and dislikeHockey        Sociology                          Travel                                   Movies       ...
I studied                                   Usability                                               Project management    ...
I worked2005   2006   2007   2008   2009   2010   2011   2012
I workedBV Group                                                 Reversible Media                Thoughtworks (Beijing)Web...
Overall, my background is           Design       Psychology            25%            25%        Marketing &     Technical...
Overall, my background is            Design       Psychology             25%            25%         Marketing &     Techni...
What I do
Many names…                  Human FactorsUser-Centered Design          UX Strategy                        Interaction Des...
Some terms I try to avoid                                                                           Abstract  Information ...
Concretely…
Which version works best?A.                          B.
Which version works best?A.      + 32.5%             B.
Which version works best?A.                          B.
Which version works best?A.            + 14%         B.
Which version works best?A.                          B.
Which version works best?A.      + 51.8%             B.
Which version works best?A.                          B.
Which version works best?A.            + 83.4%       B.
Which version works best?A.                          B.
Which version works best?A.            + 13.6%       B.
I help you   Find the best modelpossible for your product.
Where can I help?How do I find out?
Where can I help?How do I find out?Quantitative research (sometimes me)Analytics                    Experience testing    ...
Where can I help?How do I find out?Quantitative research (sometimes me)Analytics                    Experience testing    ...
You need me if you want to•Evaluate product potential prior to investing too much•Design a product that sells, converts,__...
Lets talk. Phone                   Answer                Email +1 514-298-7102            ?        No        egarbugli@gma...
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Why you need someone like me on your project

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Why you need someone like me on your project

  1. 1. Why me?Why you need someone like me on yourprojectEtienne GarbugliUser Experience Strategist
  2. 2. I was born 45°17 N, 73°17 W
  3. 3. I was born 45°17 N, 73°17 Walso known as Greenfield Park
  4. 4. I’m 1/4 italian, 3/4 French-CanadianÉtienne is French, Garbugli Italian
  5. 5. I speak French English Chinese German Italian
  6. 6. I like… and dislikeHockey Sociology Travel Movies Cheese Driving Routine Umbrellas Baseball Ironing
  7. 7. I studied Usability Project management Ecommerce Marketing strategy Ebusiness Post-Graduate Degree Process reeingeneering Film Politics Zen Sound design German Communications Chinese history Electronics Bachellor’s Degree Web design Creative thinking Video Computer animation Creative Arts Photography Marketing Collegial Degree Literature Cinema Biology Ecology Geography Technical design High School Economy Physics Chemistry History French Maths Elementary Music Arts English School
  8. 8. I worked2005 2006 2007 2008 2009 2010 2011 2012
  9. 9. I workedBV Group Reversible Media Thoughtworks (Beijing)Website redesign Designed & marketed User Experience& marketing Flagback, a product we built practice lead2005 2006 2007 2008 2009 2010 2011 2012 Aeroplan Kotsego HireVoice Designed & tested a flight Usability & User Experience Designed & marketed reservation system Consulting products in recruitment
  10. 10. Overall, my background is Design Psychology 25% 25% Marketing & Technical Communications 25% 25%
  11. 11. Overall, my background is Design Psychology 25% 25% Marketing & Technical Communications 25% 25%Chrome logo?
  12. 12. What I do
  13. 13. Many names… Human FactorsUser-Centered Design UX Strategy Interaction Design User Experience Design Information Architecture Human Computer Interactions Usability Ergonomy UI design
  14. 14. Some terms I try to avoid Abstract Information Architecture Interaction Design User-Centered Design Human Computer Interaction Affordance Mental Memory Load Contingency Design Human Factors Cognitive Walkthrough Really Abstract ISO 9241 Standard Hick’s Law Fitt’s Law
  15. 15. Concretely…
  16. 16. Which version works best?A. B.
  17. 17. Which version works best?A. + 32.5% B.
  18. 18. Which version works best?A. B.
  19. 19. Which version works best?A. + 14% B.
  20. 20. Which version works best?A. B.
  21. 21. Which version works best?A. + 51.8% B.
  22. 22. Which version works best?A. B.
  23. 23. Which version works best?A. + 83.4% B.
  24. 24. Which version works best?A. B.
  25. 25. Which version works best?A. + 13.6% B.
  26. 26. I help you Find the best modelpossible for your product.
  27. 27. Where can I help?How do I find out?
  28. 28. Where can I help?How do I find out?Quantitative research (sometimes me)Analytics Experience testing A/B Testing Multivariate testingLooking for behavior Testing one or multiple Testing one or multiple Testing multiple interfacepatterns through analytics versions of a product in versions of an interface in or product recipes bydata parallel parallel breaking it into elements
  29. 29. Where can I help?How do I find out?Quantitative research (sometimes me)Analytics Experience testing A/B Testing Multivariate testingLooking for behavior Testing one or multiple Testing one or multiple Testing multiple interfacepatterns through analytics versions of a product in versions of an interface in or product recipes bydata parallel parallel breaking it into elementsQualitative research (me)Surveys Expert Reviews Cognitive walkthrough Usability TestingExtracting patterns in the Usability experts evaluating Meeting with real users to better Real users performing tasksopinions and feelings of a system on a set of define and understand their on a system, mockups or areal users established standards mental models prototype of the system (heuristics)
  30. 30. You need me if you want to•Evaluate product potential prior to investing too much•Design a product that sells, converts,_______, etc•Correct and improve a userexperience•Work well with design and avoiddelivery issues
  31. 31. Lets talk. Phone Answer Email +1 514-298-7102 ? No egarbugli@gmail.com No Yes Enough Nearby? Yes Yes info? NoEtienne Garbugli Blog Twitter LinkedIn etiennegarbugli.com @egarbugli /in/egarbugliUser Experience Strategist
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