Creativity & Innovation  Generating better design ideas
Etienne  @egarbugli // #ipconf
@egarbugli // #ipconf
@egarbugli // #ipconf
More creativeWork harderWork better as a teamBetter techniques      @egarbugli // #ipconf
$    August 24 2011       @egarbugli // #ipconf
@egarbugli // #ipconf
@egarbugli // #ipconf
@egarbugli // #ipconf
A movie...@egarbugli // #ipconf
@egarbugli // #ipconf
@egarbugli // #ipconf
1) A small ego2) The ability to   collaborate and work   with differences           @egarbugli // #ipconf
No matter what my views of him are       personally. Hes the most qualified forthe job and therefore, it would be of adiss...
@egarbugli // #ipconf
@egarbugli // #ipconf
@egarbugli // #ipconf
@egarbugli // #ipconf
How might we create acollaborativeenvironment?          @egarbugli // #ipconf
The 8 Creative Types - Jason Theodor       @egarbugli // #ipconf
Apple Introduces Revolutionary New Laptop With No Keyboard                    @egarbugli // #ipconf
Art director    FlashDeveloper                           Copywriter Account manager                            Designer   ...
Opening          Exploration                                  Closing          @egarbugli // #ipconf
1. Limited time (timeboxed)                                                                                          2. Sm...
If you tell people where to go, but nothow to get there, you’ll be amazed atthe results.             - General George S. P...
am pleEx@egarbugli // #ipconf
Opening          Exploration          @egarbugli // #ipconf
Exclusion techniquesParallelDesignFive Sketches   TMBrainWriting                          @egarbugli // #ipconf
Exploration techniquesInspired by...                    Microsoft...           Google...   Apple...ReverseThinkingMediciTr...
Exploration techniques       @egarbugli // #ipconf
Exploration techniquesKeywordAssociation                               +              =ResourceAvailability               ...
Empathic techniques6 ThinkingHatsTM             Information, Emotion, Creativity, Discernment, Optimistic, FacilitatorSpec...
Empathic techniques     How Might We...Make a More Refreshing Soap?              Play        @egarbugli // #ipconf
Empathic techniques     How Might We...Make a More Refreshing Soap?        @egarbugli // #ipconf
Empathic techniques2x2                              Grid                                 Economic      Fun   Simple       ...
Inclusion techniques6-up Sketching                    1.             2.            3.   ...                         @egarb...
If you freeze an idea too quickly, youfall in love with it. If you refine it tooquickly, you become attached to it andit b...
Inclusion techniques6-up Sketching                    1.             2.            3.   ...Open Sessions                  ...
Other resources   @egarbugli // #ipconf
Closing@egarbugli // #ipconf
Limited votesClosing                            With end                            users                      With techni...
A few techniques...$100 Test                             Dot VotingForced Ranking                        Hot Air BalloonBu...
Better ideasLess risk More team engagementShared visionExploring more alternatives       @egarbugli // #ipconf
@egarbugli // #ipconf
@egarbugli // #ipconf
@egarbugli // #ipconf
@egarbugli // #ipconf
Post-it...             @egarbugli // #ipconf
Jobs vs Lincoln           Directive       ParticipativeCrushes competitors        Hires competitors Center of attention   ...
@egarbugli // #ipconf
More creativeWork harderWork better as a teamBetter techniques      @egarbugli // #ipconf
@egarbugli // #ipconf
Referenceswww.gogamestorm.com                      jasonfurnell.wordpress.com                        @egarbugli // #ipconf
Etienne Garbugliwww.etiennegarbugli.com  @egarbugli      egarbugli •User experience (UX) •Collaborative design •Creative f...
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Generating better design ideas through collaboration

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Comparing the creative model of Abraham Lincoln and Steve Job

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Generating better design ideas through collaboration

  1. 1. Creativity & Innovation Generating better design ideas
  2. 2. Etienne @egarbugli // #ipconf
  3. 3. @egarbugli // #ipconf
  4. 4. @egarbugli // #ipconf
  5. 5. More creativeWork harderWork better as a teamBetter techniques @egarbugli // #ipconf
  6. 6. $ August 24 2011 @egarbugli // #ipconf
  7. 7. @egarbugli // #ipconf
  8. 8. @egarbugli // #ipconf
  9. 9. @egarbugli // #ipconf
  10. 10. A movie...@egarbugli // #ipconf
  11. 11. @egarbugli // #ipconf
  12. 12. @egarbugli // #ipconf
  13. 13. 1) A small ego2) The ability to collaborate and work with differences @egarbugli // #ipconf
  14. 14. No matter what my views of him are personally. Hes the most qualified forthe job and therefore, it would be of adisservice to the union to not allow him tohold office just because he doesnt like me.” - Lincoln on Edward Stanton @egarbugli // #ipconf
  15. 15. @egarbugli // #ipconf
  16. 16. @egarbugli // #ipconf
  17. 17. @egarbugli // #ipconf
  18. 18. @egarbugli // #ipconf
  19. 19. How might we create acollaborativeenvironment? @egarbugli // #ipconf
  20. 20. The 8 Creative Types - Jason Theodor @egarbugli // #ipconf
  21. 21. Apple Introduces Revolutionary New Laptop With No Keyboard @egarbugli // #ipconf
  22. 22. Art director FlashDeveloper Copywriter Account manager Designer Information architect @egarbugli // #ipconf
  23. 23. Opening Exploration Closing @egarbugli // #ipconf
  24. 24. 1. Limited time (timeboxed) 2. Small teams (3 to 5) 3. Quantity over quality 4. 1 conversation at a time 5. Shared accountability 6. Wild ideas are allowedCras condimentum, tortor sedpellentesque malesuada, eros est Cras condimentum, tortor sed pellentesque malesuada, eros est 7. Build on others ideasegestas tellus, id scelerisque elitlectus vitae purus. Fusce dapibusest et felis pellentesque ut adipiscing egestas tellus, id scelerisque elit lectus vitae purus. Fusce dapibus est et felis pellentesque ut adipiscing ...diam tempor. Aenean ultricies diam tempor. Aenean ultriciesmagna non ante semper pharetra. magna non ante semper pharetra.Class aptent taciti sociosqu ad Class aptent taciti sociosqu adlitora torquent per conubia nostra, litora torquent per conubia nostra,per inceptos himenaeos. Donec per inceptos himenaeos. Donecpulvinar rutrum nisl ac imperdiet. pulvinar rutrum nisl ac imperdiet.Nunc vulputate scelerisque lectus Nunc vulputate scelerisque lectuseu adipiscing. imperdiet imperdiet eu adipiscing. @egarbugli // #ipconf
  25. 25. If you tell people where to go, but nothow to get there, you’ll be amazed atthe results. - General George S. Patton @egarbugli // #ipconf
  26. 26. am pleEx@egarbugli // #ipconf
  27. 27. Opening Exploration @egarbugli // #ipconf
  28. 28. Exclusion techniquesParallelDesignFive Sketches TMBrainWriting @egarbugli // #ipconf
  29. 29. Exploration techniquesInspired by... Microsoft... Google... Apple...ReverseThinkingMediciTranspositionn @egarbugli // #ipconf
  30. 30. Exploration techniques @egarbugli // #ipconf
  31. 31. Exploration techniquesKeywordAssociation + =ResourceAvailability - =Blue SkyThinking @egarbugli // #ipconf
  32. 32. Empathic techniques6 ThinkingHatsTM Information, Emotion, Creativity, Discernment, Optimistic, FacilitatorSpectrum Child // AdultHow might How might we send a man in space?we? @egarbugli // #ipconf
  33. 33. Empathic techniques How Might We...Make a More Refreshing Soap? Play @egarbugli // #ipconf
  34. 34. Empathic techniques How Might We...Make a More Refreshing Soap? @egarbugli // #ipconf
  35. 35. Empathic techniques2x2 Grid Economic Fun Simple Dangerous Fast Mid speedSmall Large Slow Friendly @egarbugli // #ipconf
  36. 36. Inclusion techniques6-up Sketching 1. 2. 3. ... @egarbugli // #ipconf
  37. 37. If you freeze an idea too quickly, youfall in love with it. If you refine it tooquickly, you become attached to it andit becomes very hard to keepexploring, to keep looking for better.” - Jim Glymph, Gehry Partners @egarbugli // #ipconf
  38. 38. Inclusion techniques6-up Sketching 1. 2. 3. ...Open Sessions @egarbugli // #ipconf
  39. 39. Other resources @egarbugli // #ipconf
  40. 40. Closing@egarbugli // #ipconf
  41. 41. Limited votesClosing With end users With techniques @egarbugli // #ipconf
  42. 42. A few techniques...$100 Test Dot VotingForced Ranking Hot Air BalloonBuild the Checklist Speed BoatSpectrum Mapping Decision MatrixImpact & Effort Matrix Nuf Said @egarbugli // #ipconf
  43. 43. Better ideasLess risk More team engagementShared visionExploring more alternatives @egarbugli // #ipconf
  44. 44. @egarbugli // #ipconf
  45. 45. @egarbugli // #ipconf
  46. 46. @egarbugli // #ipconf
  47. 47. @egarbugli // #ipconf
  48. 48. Post-it... @egarbugli // #ipconf
  49. 49. Jobs vs Lincoln Directive ParticipativeCrushes competitors Hires competitors Center of attention Team first Micro management Trust & delegation Creator Leader @egarbugli // #ipconf
  50. 50. @egarbugli // #ipconf
  51. 51. More creativeWork harderWork better as a teamBetter techniques @egarbugli // #ipconf
  52. 52. @egarbugli // #ipconf
  53. 53. Referenceswww.gogamestorm.com jasonfurnell.wordpress.com @egarbugli // #ipconf
  54. 54. Etienne Garbugliwww.etiennegarbugli.com @egarbugli egarbugli •User experience (UX) •Collaborative design •Creative facilitation •Usability testing

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