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On behalf of BADSK and as part of a team, I took part in a \'mapping\' project exploring the question; how do people become members of a live classical audience? To bring the project to a successful conclusion we employed classic ethnographic techniques such a face to face interviews, internet mediated interviews (Email, skype) and observation.
Through the analysis stage we employed the methods of affinity mapping and post-it-noting to find themes that came from the data. To finally pull all this information together, we produced a report and pod-cast detailing the processes and outcomes of the project.