Smarter fitness made      simple
Agenda• The Opportunity in Connected Health & Fitness Technology• Fitbit Ultra Overview• New Products for 2012            ...
Walking 10,000 steps per day can help  Reduce initial heart attack rate by 90%  American Heart Association  Reduce Type II...
Powerful trends create a maj opportunity in                                     or                   connected health & fi...
Fitbit Appeals to a Very Broad Market •     Broad age range: late 20s through late 50s •     Slight female skew •     Grea...
Fitbit users               fitbit                        Smarter Fitness Made Simple
Getting more fit with Fitbit…simple as 1-2-3Wear the Fitbit Ultra                      Upload wirelessly   View, share and...
Your activity information… at your fingertips • Measures everyday steps, stairs, distance,   calories, and sleep • Small a...
Key Fitbit Ultra specs • One-year limited warranty • Comes with:      – Fitbit Tracker      – Base station charger      – ...
Track all your key stats on Fitbit.comPersonal Fitness Dashboard•30-Day trends•Hour-by-hour statsAlso lets you…•Log food &...
See how long and how well you sleep                                      Smarter Fitness Made Simple
Stay motivated with Groups, Friends & Badges Groups                    Badges                           Share steps, dista...
Log food and other activities on Fitbit.com and from yoursmartphone                                      • Choose from foo...
New Products for 2012 : Fitbit A Wi-Fi Smart Scale                                ria Know where you stand. Get where you ...
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Fitbit 2012 quantified self paris 22 mai

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Fitbit 2012 Quantified Self Paris

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  • Runkeeper, loseit, endomondo and digifit logos. Laptop image of dashboard, community, integrations with FB and Twitter
  • Need market growth information from recent study – position as a new, high growth category Then show how Fitbit is the the category leader, Channel success slide – proven Competitive comparision slide Marketing support and channel marketing support Wrap up with a product summary slide: Ultra, Flojo and Galileo, with basic info, timing, pricing, along with free web and mobile app services. (do we highlight when Android comes and other online and mobile roadmap info?) How many users do we have on Fitbit.com? Can we show growth slides of users, success of Ultra vs. initial Fitbit? Use the Video???
  • Lead w/ iphone app, and then m.fitbit.com for the rest of the world
  • Fitbit 2012 quantified self paris 22 mai

    1. 1. Smarter fitness made simple
    2. 2. Agenda• The Opportunity in Connected Health & Fitness Technology• Fitbit Ultra Overview• New Products for 2012 fitbit Smarter Fitness Made Simple
    3. 3. Walking 10,000 steps per day can help Reduce initial heart attack rate by 90% American Heart Association Reduce Type II diabetes by 50% American Diabetes Association Reduce cancer rates by 30 – 70% National Institutes of Health Reduce stroke rate by 70% American Heart Association fitbit Smarter Fitness Made Simple
    4. 4. Powerful trends create a maj opportunity in or connected health & fitness H ig h e r r a t e s o f o b e s it y & c h r o n ic d is e a s e + € b illio nP r o a c t iv e c o n s u m e r s O p p o r t u n it y t a k in g r e s p o n s ib ilit y f o r h e a lt h & f it n e s s + T e c h n o lo g ic a l a d v a n c e s in s e n s o r s & b a t t e r y lif e + S ma rtp ho ne s r a p id ly b e c o m in g k e y p la t f o r m Smarter Fitness Made Simple
    5. 5. Fitbit Appeals to a Very Broad Market • Broad age range: late 20s through late 50s • Slight female skew • Great for general audience looking to get more fit but challenged by busy life, difficulty of maintaining motivation Men Less Fit Women More Fit Women Fitbit is your Scorecard Fitbit is your Cheerleader Fitbit is your Compass •Challenges you to get •Helps squeeze fitness •Keeps you on track more fit into your busy life •Shows you how much •Get back in the game •Keeps you motivated you’ve done Smarter Fitness Made Simple
    6. 6. Fitbit users fitbit Smarter Fitness Made Simple
    7. 7. Getting more fit with Fitbit…simple as 1-2-3Wear the Fitbit Ultra Upload wirelessly View, share and competeto measure your daily activity and sleep to Fitbit.com with friends, family and co-workers Smarter Fitness Made Simple
    8. 8. Your activity information… at your fingertips • Measures everyday steps, stairs, distance, calories, and sleep • Small and discreet to wear all day • Accelerometer technology tracks steps movement, similar to one used in Wii controller • Altimeter technology tracks stairs and hills • Measures step-based activity such as walking, running, treadmill, hikingAutomatically tracks: • Steps • Stairs • Distance • Calories burned • Activity level Also displays: • Clock • Stopwatch • Personal greeting • Name fitbit Smarter Fitness Made Simple
    9. 9. Key Fitbit Ultra specs • One-year limited warranty • Comes with: – Fitbit Tracker – Base station charger – Sleeping wristband – Belt Holster • Rechargeable batter (5 – 7 days) • Up to 7 days of detailed, minute- • by-minute data • Compatible with: – Windows XP or newer – Mac OS 10.4 or newer fitbit Smarter Fitness Made Simple
    10. 10. Track all your key stats on Fitbit.comPersonal Fitness Dashboard•30-Day trends•Hour-by-hour statsAlso lets you…•Log food & other activities•Set goals & see progress•Stay motivated with friendsand groups Smarter Fitness Made Simple
    11. 11. See how long and how well you sleep Smarter Fitness Made Simple
    12. 12. Stay motivated with Groups, Friends & Badges Groups Badges Share steps, distance & other measures…you decide what to share. Friends Smarter Fitness Made Simple
    13. 13. Log food and other activities on Fitbit.com and from yoursmartphone • Choose from food database of 100,000 foods • Estimates calories consumed • Food Budget feature lets you achieve weight loss goals • Lets you also log activities such as weight training, group exercise, and cycling that Fitbit doesnt measure Smarter Fitness Made Simple
    14. 14. New Products for 2012 : Fitbit A Wi-Fi Smart Scale ria Know where you stand. Get where you want to be. The Fitbit Aria Wi- Fi Smart Scale doesnt’t just measure your weight... it helps you achieve your weight management goals.• € 119.90 MSRP• Tracks weight, BMI, and % body fat• Wi-Fi connection uploads data to FitBit.com• Free online and mobile features keep you motivated• Streamlined, innovative design, available in White or Black Smarter Fitness Made Simple

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