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    Slideshare Slideshare Presentation Transcript

    • Interactive Marketing
      • EMM518F10
      • By - Edwin Fung
    • Social Media Strategist
      • Social Media is changing the landscape in business operation. Here are 7 tips to succeed:
        • Be Proactive, Not Reactive - have guidelines will help alleviate stressful moments
        • Be a Program Manager, Not Evangelist - be ready to quickly switch hats, businesses always evolve
        • Educate Your Business Units - give them the information that they need ahead of time
        • Organize for Success - find out if your company is decentralized, centralized, hub and spoke, dandelion and holistic
        • Be an Enabler - you cannot manage every social media program. become an enabler to teach the business units to do it on their own
        • Deploy Scalable Social Media Programs - it ’ s important to set up channels for communication with customers, make sure your programs can expand as the company and community grow
        • Transcend Marketing - think about how you can apply social media to support and service real world customers
    • 5 Ways to leverage your event content
      • How valuable is content generated at your events?
      • 5 ways to use your post event content:
        • Sell it
        • Give it away
        • Transcribe it
        • Social Media
        • Promotion
    • Experiential Marketing
      • Samsung 3D TV “ Liberation Day ”
      • First Company to market their LED 3D TV on such an enormous scale
    • Interactive Marketing
      • Nissan ’ s New Leaf - the official vehicle of Amgen Tour of California
      • The purpose of this interactive marketing campaign is to show consumers the benefits of being a 100% electric with zero emissions to its target group of people living healthy lifestyles
    • Facebook app
      • Businesses are taking advantage of the technology we use on a day to day basis and using it to increase their revenues.
      • Facebook Deals is a new feature on Facebook through the mobile platform
    • Interactive Marketing
      • Mrs. Meyers Sampling Event Turns Fountain into a Kitchen Sink
      • balloons found in the fountain contained sample packets
    • Interactive Marketing
      • Duracell interactive video campaign on their MyGrid Battery Charger
      • Commercial is designed to educate, engage, and entertain it ’ s current and potential customers
      • Videos shown through free airport wifi service
    • Experiential Marketing
      • Microsoft Pulls off Massive Dance Party in Times Square for the promotion of the xBox Kinect
      • Consumers provided their information in exchange for a chance to try out the game
    • Experiential Marketing
      • Volkswagen Celebrates Fifteenth Year at Chicago Marathon
      • They launched their new 2011 Jetta, which drew about 2,500 entrants on site
    • Social Media Marketing
      • P&G shifts marketing strategy from soap operas to social media
      • The switch has said to be motivated by the previous successful social media campaigns such as the Old Spic Guy YouTube promotion