EfroTechwww.efrotech.com                   Pak Qatar           gets makeover by                   EfroTech       www.eMage...
Pak Qatar gets makeover by EfroTechPak Qatar Takaful Group, the very first composite and arguably the fastest growing Taka...
evaluation EfroTech started thedesigning phase and suggested few mockups with the close intervention of Pak QatarGroup Tak...
eMage OverviewIn this extremely turbulent environment & fierce competition, organizations just can never counton conventio...
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eMage CaseStudy-PakQatarTakaful

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Transcript of "eMage CaseStudy-PakQatarTakaful"

  1. 1. EfroTechwww.efrotech.com Pak Qatar gets makeover by EfroTech www.eMage.com.pk
  2. 2. Pak Qatar gets makeover by EfroTechPak Qatar Takaful Group, the very first composite and arguably the fastest growing Takafuloperator in Pakistan, is the ‘onestop-shop’ for all Takaful requirements. Under this groupcurrently two different companies are being operated, one is Pak Qatar Family Takafulcatering to all family life Takaful needs, and the second one is Pak Qatar General Takaful,meeting all general Takaful needs. They organization is looking to promote Takaful amongstthe masses, encompassing education and awareness, and present an image that is consistent Pak Qatar getswith their ideological values and at the same time they are providing financial protection makeover bythrough Takaful, to everyone. Determined towards providing high quality products which EfroTechmeet the needs of the public PQTG want to ensure the accurate representation of Takafulamongst the community.The ChallengeThe Pak Qatar Takaful Group website was first launched in 2007. Since then, no majorstructural change had been made. Aesthetically, it desperately needed to be more presentableso as to be able to register an impression over the viewer of the corporate image of PakQatar Takaful Group and direct this effort to build Brand image and reputation.Alongside this, there were several express requirements, indicating that a significant redesign www.eMage.com.pkwas needed:* The site had seen a massive growth in content since it was not designed with futuristic approach so it appeared to be overflowing.* Website needed to undergo an update, precisely in terms of content and features.* The update process should have been smooth allowing the addition to in turn reflect fresh content easily.* The site was not easily navigable and the structure of pages was not unified.* Not only the contents were mismanaged, but also there was no search facility available.* Security was utmost priority and strong security measures needed to be incorporated.* Website was extremely missing out on catchy visuals, sophisticated animations and sleek design.EfroTech’s Analysis & SolutionEfroTech’s preproduction team started a thorough analysis of the issues with the existingsite, and therequirements from a business perspective. After completing this process and 02 EfroTech www.efrotech.com Pak Qatar gets makeover by EfroTech
  3. 3. evaluation EfroTech started thedesigning phase and suggested few mockups with the close intervention of Pak QatarGroup Takaful’s team and nailed down one layout with a unanimous decision. Right awaythe designing and development began simultaneously which lead to a trendy and contemporarywebsite.Some Key Features of this website: Pak Qatar gets* This featured website is built on latest yet superior Microsoft .Net technology. makeover by* It is almost fully customized, and flexible to adapt to any change. EfroTech* With very ease of use having the salient attribute of CMS (Content Management System),allows 80% to 90% update control in terms of data, contents and web pages additions.Not only is the facility of entire theme change but drag and dropping of objects is alsoavailable at the backend, while all changes are reflected in realtime.* Interactive and very userfriendly interface.* Properly managed content and able to be navigable across the entire site.* Very secure and anti hacking.* Cool pictorials and very crispy and lively flashbased objects make the site very attractive.* Bilingual: Text is available in English and Urdu. www.eMage.com.pkThe website received a complete overhaul and now is a reflection of the Pak Qatar Takafulbrand, with allure, charm and elegance. The caliber and presentation is clean, clear andinteractive, with a creative mindset firmly on attracting viewers and providing them withan intuitive online experience, EfroTech’s creative teamconceptualized a completely newlook and feel by way of design which was well operational with the above mentionedfeatures.OutcomeThe result is a site design worthy of everyone’s attention; consolidated and reorganizednavigation together with unique design and modern techniques work well with the clearand concise presentation of key information and product imagery. The site was successfullylaunched and received a great deal of attention of target audience and clients of Pak QatarTakaful Group. 03 EfroTech www.efrotech.com Pak Qatar gets makeover by EfroTech
  4. 4. eMage OverviewIn this extremely turbulent environment & fierce competition, organizations just can never counton conventional marketing programs and orthodox methods of publicity. Possessing a product orservice which stands you out from the crowed has never been more imperative before, in particularholding a tight budget; this objective drives companies to be smarter, precise and companies haveto dig out unique and exclusive ways of marketing.eMage fully understands this de facto aspiration and knows the art of helping your distinguish Pak Qatar getsyourself from the competition. We have got a matchless set of skills and understand your consumermotivations and desires, creating relevant and appealing images surrounding your products, makeover bysubsequently portraying a leading-edge product. EfroTechContact UsHead OfficeAddress Suite # 301, Progressive Center, PECHS, Shara-e-Faisal, Karachi.Phone +92-21-34389620-2 +92-21-32043020-1Fax +92-21-34389623Email info@efrotech.comLahore OfficeAddress 523-A, Faisal Town, Opp. Jinnah Hospital, Lahore. www.eMage.com.pkPhone +92-42-36115220Fax +92-21-34389623, +92-42-35164696Email lhr@efrotech.com 04 EfroTech www.efrotech.com Pak Qatar gets makeover by EfroTech

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