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Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study
Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study
Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study
Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study
Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study
Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study
Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study
Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study
Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study
Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study
Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study
Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study
Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study
Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study
Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study
Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study
Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study
Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study
Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study
Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study
Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study
Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study
Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study
Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study
Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study
Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study
Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study
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Dalda Foods - Secondary Sales Management Software (eLink by EfroTech) Case Study

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Dalda’s story begins in early 1930s when Hindustan Vanaspati Manufacturing Co (today’s Hindustan Unilever Limited) wanted to start manufacturing Vanaspati locally. At that time hydrogenated vegetable …

Dalda’s story begins in early 1930s when Hindustan Vanaspati Manufacturing Co (today’s Hindustan Unilever Limited) wanted to start manufacturing Vanaspati locally. At that time hydrogenated vegetable oil was imported in India by a memon family from Bantva, Dada & Co, under the leadership of Hussain Kassim Dada. Dada & Co, insisted that the branded product should reflect their name, hence in a bid to establish their ownership of the brand Hindustan UniLever introduced the letter ‘L’ for Lever into the name; and thus was born DALDA, one of the longest-living brands in India. Dalda came to be synonymous with the vanaspati (hydrogenated vegetable fat) genre.

In July 2004, Unilever Pakistan accepted the offer of Rs. 1.33 Billion for the sale of its "Dalda" brand to Westbury Group in collaboration with Unilever Employee Welfare Group, who formed a separate company under Dalda Foods (Private) Ltd.. Dalda Foods (pvt) ltd took Dalda’s over 60 years of heritage combined with continuous innovation and in depth consumer understanding and maintenance of high quality standards has made it the leading brand in the Cooking Oil and Fats industry. Within a short span of 6 years Dalda Foods expanded its Brand Portfolio through:

the launch of Manpasand; to meet the needs of the vast middle-income segment. Manpasand Banasapti and Cooking oil was launched at end-2005 and has grown to become one of the most formidable players in the industry.
to seize the opportunity arising from changing consumer lifestyles and increased health awareness; the company entered the pure-oil segment in early 2007.
In a bid to expand capacity and further strengthen position in the premium segment and enter the lower-income segment; Dalda Foods acquired the brand “Tullo” & “Pride” from Wazir Ali Industries in January 2007
Today Dalda Foods has become one of the largest foods FMCG organizations in Pakistan leading the local category of oil and fats. In Pakistan, Dalda has now diversified into Canola and Olive Oil product variants as well.

Hydrogenated oils are main source for Trans fats. Of all the fats, trans fatty acids are considered to have an adverse effect on blood lipids and immune system.[citation needed] Dalda is the only brand in Pakistan which produces a vanaspati (hydrogenated oils) which is the most popular brand in Pakistan, which happens to be VTF (virtually trans fats free). VTF means that content of Trans Fats in Dalda Vanaspati is less than 1% as against other ordinary vanaspati brands which contain around 20-25% trans fats.

Source: http://en.wikipedia.org/wiki/Dalda

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  • 1. Case Study for Dalda Foods Implemented Module: eLink
  • 2. www.BizzTrax.com Web-based ERP/SCM/POS Software About Dalda Foods Dalda is a brand of hydrogenated vegetable oil popular in South Asia. Dalda Foods (Pvt.) Ltd. took Dalda’s 60+ years of heritage, combined with continuous innovation and in-depth consumer understanding and maintenance of high quality standards and while transforming this leading brand has become one of the largest FMCG organizations in Pakistan, leading the local category in the Cooking Oil and Fats industry.
  • 3. www.BizzTrax.com Web-based ERP/SCM/POS Software Challenges Dalda Foods is perhaps one of the few companies in Pakistan which has a sales and distribution network covering the length and breadth of the whole country. Their salesmen call upon more than 100,000 shops every day in the cities, towns and villages of the country. To support this extensive coverage of the retail and wholesale outlets as well as institutional customers Dalda Foods maintains 11 Distribution Centers and a network of over 400 Distributors. Dalda was suffering from data integration, data duplication and distortion in connectivity with different regions. It was not easy to manage the records of sales and distribution due to poor level of transparency and some records not reliably available at the time of need, rendering the planning and decision making weak.
  • 4. www.BizzTrax.com Web-based ERP/SCM/POS Software Challenges With such a wide range of network across the country, a specialized web-based sales and distribution management system was required that could control and maintain the administration and distributor needs. Moreover, one that could manage the flow of distributor and sub-distributor orders.
  • 5. www.BizzTrax.com Web-based ERP/SCM/POS Software Solution With a plethora of Inventory Control systems available in the market - numbering in excess of 100 - and virtually none satisfying the needs of Dalda Foods their IT team had to keep combing the market till they came across eLink, a solution with an excellent track-record, powerful features and an affordable cost. EfroTech 's demonstration of the system proved to be a success and eLink deployment commenced at Dalda.
  • 6. www.BizzTrax.com Web-based ERP/SCM/POS Software What is eLink? eLink – Sales & Distribution Management System is a very specialized web-based sales and distribution management system focused on the customer relationship optimization framework. It is ideally suited for organizations, with a wide distribution/Outlet network, looking for an effective way of obtaining daily market information from across the distribution and retail channels without any hassle. Providing a complete solution for on-time sales & stock visibility across the distributors or outlets/Franchise network with its web-based design making it easy to transfer stocks between outlets and warehouses. eLink significantly reduces the TCO - total cost of ownership and is most economical as a CRM - Customer Relationship Management solution.
  • 7. www.BizzTrax.com Web-based ERP/SCM/POS Software Salient Features of eLink 1. 3 in 1 Module Application eLink has 3 modules encompassed within a single application i.e. Central Module, Distribution Module and Hand-Held Module. 2 .Web-Based Architecture eLink has a highly scalable web-based architecture that is totally dependent on the Internet, that makes efficient use of even limited bandwidth. 3. Fully Integrated Application Integrates the current distribution application with web-based eLink central module for Reporting, Product Catalog and Sales Targets monitoring.
  • 8. www.BizzTrax.com Web-based ERP/SCM/POS Software Salient Features of eLink 4. Data Uploading from Existing Distributed Application eLink central module provides the facility to upload data from your existing Distribution Management application. 5. Upload Orders & Download Master Data eLink Hand-Held module uses GPRS/EDGE to upload orders and download master data onto the portable device. 6. Local Deployment of Central & Distribution Module eLink's dual module i.e. central module and distribution module are deployed locally. Hand-Held module is linked with the distribution module. With data synchronization and software installation at the distributor end, it is partially dependent on the Internet. With the above features, eLink was deployed at Dalda Foods.
  • 9. www.BizzTrax.com Web-based ERP/SCM/POS Software Deployment of eLink The implementation of eLink at Dalda Foods covers all activities involved in the flow of distributor/sub-distributor order; right from order entry to data downloading & uploading of Invoices. The outcome is highly reliable maintenance of real–time records for distributor and stockists. With the following three versions, Dalda Foods had a rapid increment in its productivity. eLinks has the following three versions: •eLink-Central browser based application developed in Asp.net, AJAX, JQuery, Crystal Reports. •eLink-Distribution browser-based application developed in Asp.net, AJAX, JQuery, Crystal Reports. •eLink-HandHeld application for Android Based mobile devices.
  • 10. www.BizzTrax.com Web-based ERP/SCM/POS Software Features of Central Module •Distributor Hierarchies like National, Regional, Area, Territories, Towns, etc. •Sales Staff Hierarchy levels like National Sales Manager, Regional Sales Manager, Area Sales Manager, Territory Sales Officer etc. •Distributor setups •Outlet/Shop Classification •Product Classifications like Brand, Principal, Class, Category, Type, Packaging •Product setups
  • 11. www.BizzTrax.com Web-based ERP/SCM/POS Software Features of Central Module •Product Pricing Global and Customer wise •Sales Targets o Target Setting can be month, week and day-wise for salesperson Hierarchy levels like NSM, RSM, ASM, TSM, Distributor, DSR/Order booker, Shops/Outlets, etc. o Target Assigning and Approval workflow •Distributors' Order Processing link with ERP •Distributor Sales upload (.txt, .xls file upload) •Secondary Stocks reports (Distributor wise/Product wise/Rate wise/Godown wise)
  • 12. www.BizzTrax.com Web-based ERP/SCM/POS Software Features of Central Module •Daily Secondary Sales & Sales Return Reports (Product/Brand wise) •Territory Wise & Distributor wise Secondary Sales •Monthly, Quarterly, Yearly Secondary Sales Summary •Role Management and User Management •orBItrax (Business Dashboard)
  • 13. www.BizzTrax.com Web-based ERP/SCM/POS Software Features of Distribution Module •Outlet/Shop setups •Outlet/Shop Classification •Location/Market/Route setups •Journey Plan/ Visit Plans weekly, daily, Sales person, Vehicle and Route wise •Activities against proposed plan (Order booked, No-visit, Shop closed, Insufficient cash etc) •Purchase from Principal (Stock In) •Purchase Return to Principal (Stock Out) •Product wise Stock levels .
  • 14. www.BizzTrax.com Web-based ERP/SCM/POS Software Features of Distribution Module •Stock Transfer Internal •Stock Adjustments •Opening and Closing Stocks •Ordering (Manual) •Ordering (Hand-Held) •Stock out (Sales) •Invoicing •Invoice Returns and Sales Returns
  • 15. www.BizzTrax.com Web-based ERP/SCM/POS Software Features of Distribution Module •Stock In (Sales Return) •Vehicle wise stock settlement •Payment Recoveries (by Cash, Cheques) •Credit Bills •Bank Deposit slip entries •Bank Deposit slip status entries (Cleared, Bounced) •Credit Aging •HR suite - Attendance, Payroll etc.
  • 16. www.BizzTrax.com Web-based ERP/SCM/POS Software Features of Distribution Module •Online and SMS based ordering (upcoming feature) •End of Day Processing •Data Synchronization (for Offline Distributors only) •Role Management and User Management •Secondary Stocks reports (Product wise/Rate wise/Godown wise) •Daily Secondary Sales & Sales Return Reports (Product/Brand/Principal wise) •Market/Location wise Secondary Sales •Monthly, Quarterly, Yearly Secondary Sales Summary
  • 17. www.BizzTrax.com Web-based ERP/SCM/POS Software Features of Distribution Module •Distributor wise ROI calculations •Un-Productive Sec. Customers reports
  • 18. www.BizzTrax.com Web-based ERP/SCM/POS Software Features of Hand-Held Module •Master data synchronization (Through file or web services) •Easy to use Order booking interface •Longitude and Latitude recording for Sales Person location monitoring •Supports Android Based Mobile Devices
  • 19. www.BizzTrax.com Web-based ERP/SCM/POS Software Business Benefits Achieved  Dalda enjoys this seamless solution to get on-time sales & stock picture across the distributors or outlets/Franchises, its web- based design makes it really easy to move stocks between outlets and warehouses.  eLink has been very Cost Effective & Smart Solution for Dalda. It has also significantly reduced Dalda’s total cost of ownership for the CRM. There is no software to install or dedicated hardware to purchase and maintain.  eLink team manages Dalda’s maintenance, supports and updates at the eLink (EfroTech) world-class data center. As a result, Dalda can focus on running their business, while this Web-Based Solution runs their backend software.
  • 20. www.BizzTrax.com Web-based ERP/SCM/POS Software Business Benefits Achieved eLink provides effective analytical reports through which Dalda is now able to take critical strategic decision way better than before. Eventually there is an instant increase in responsiveness to customers which keeps the key stakeholder happy and satisfied.
  • 21. www.BizzTrax.com Web-based ERP/SCM/POS Software Snapshots
  • 22. www.BizzTrax.com Web-based ERP/SCM/POS Software Snapshots
  • 23. www.BizzTrax.com Web-based ERP/SCM/POS Software Snapshots
  • 24. www.BizzTrax.com Web-based ERP/SCM/POS Software Snapshots
  • 25. www.BizzTrax.com Web-based ERP/SCM/POS Software Snapshots
  • 26. www.BizzTrax.com Web-based ERP/SCM/POS Software Find Out More To find out how EfroTech’s eLink can help your company please visit our website at: http://www.efrotech.com/eLink

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