1. BUCHMESSE
THE LEIPZIG BOOK FAIR
http://www.leipziger-messe.de/LeMMon/buch_web_eng.nsf
Next event
15-18.03.2012
DESCRIPTION
The Leipzig Book Fair is the most important spring meeting place for the publishing
and media sector and has evolved into an attractive hallmark both in Germany and
across Europe. In a nutshell, the aim of the Leipzig Book Fair is to drum up more
publicity for books. Held every March, it's a massive draw for publishers, writers,
readers and journalists. An ideal communication platform, the Leipzig Book Fair
provides extensive information about new publications as well as current and future
trends in the German-speaking and European markets.
Segments of the publishing and media market are presented as exciting thematic
topics aimed at specific target groups. Publishers come face to face with an
inquisitive public and interested trade visitors. Meanwhile, Leipzig Reads is Europe's
biggest festival of literature and features more than 2,000 events held at 300 different
venues.
In spring 2010, the Leipzig Book Fair was attended by 2,071 publishers from 39
countries and attracted 156,000 visitors. It was also covered in the media by 2,985
journalists.
Read on to learn more about specific highlights of the Leipzig Book Fair - and come
and explore the varied world of publishing from 17-20 March 2011.
NOTE
Five good reasons for you to take part at the fair:
1. The Leipzig Book Fair has huge potential:
With more than 2,000 exhibitors and 156,000 visitors, the industry's most important
springtime get-together in the German-speaking world gives you direct access to
readers, authors and professional partners involved in book marketing, in the
facilitation of literature and the promotion of reading. 45,000 of visitors are trade
visitors and professionals, among them 7,151 booksellers and around 19,800 school
and day nursery teachers. This guarantees you the best possible opportunities to
create and strengthen long-term customer loyalty. And with a traditionally strong
Central/Eastern European focus, the fair also serves as a gateway to the east.
2. Presences here enjoy high levels of media impact:
Our promotion and press activities for this specific industry provide backing for your

2. presence before, during and after the Leipzig Book Fair. In addition, around 3,000
journalists come here from all over Europe to report on the industry's get-together.
3. The Leipzig Book Fair is an action-packed event:
As Europe's biggest literary festival with more than 2,000 events featuring 1,500
authors, "Leipzig Reads" gives your company the opportunity to introduce authors,
new products and programmes direct to a very receptive public which is young, well-
educated and willing to travel far to be in Leipzig. Alongside the Exhibition Centre,
the large number of fascinating reading venues transforms the entire city into a giant
stage, promoting still further the unusually communicative atmosphere of the Book
Fair.
4. Perfectly satisfied exhibitors
91 percent of the exhibitors of the Leipzig Book Fair 2010 want to take part at the fair
in 2011 again. 92 percent consider their participation at the fair as a success. And 91
percent want to recommend the Leipzig Book Fair. Anyone exhibiting at the Leipzig
Book Fair is entitled to the best possible care. We are here for you for your
appearance with a comprehensive selection of services and can also take over many
tasks for you, so that you don't have to do the organising. And if any queries
remained unanswered – just ask! We're happy to help.
5. Leipzig - the trade fair venue for your appearance:
The technically sophisticated Exhibition Centre in north Leipzig is well connected to
traffic routes and with its modern architecture, provides a suitably prestigious setting
for your presentation. At the same time, the Leipzig Book Fair is laid out on the basis
of short distances, offering exhibitors and visitors a compact and easily accessible
format.
REGISTRATION
The registration-forms for the next book fair are not yet available.
Forms for the year 2011:
1. Anmeldungsunterlagen / Exhibitor registration form
2. Allgemeine Teilnehmebedingungen / General conditions of participation
3. Technische Richtlinien / Technical guidelines
Attached
PRESS RELEASES
For the press releases see the following link:
http://www.leipziger-messe.de/LeMMon/buch_web_eng.nsf