www.efor.ca
MG Ethnic Marketing Inc.
Effective Ethnic E-Marketing Solutions & Services
ONLINE MEDIA KIT
2009
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523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086

EFOR.CA: THE ONLINE RESOURCE
FOR GROWING COMPANIES
• Efor.ca (www.efor.ca) is the daily resource for
entrepreneurs giving our audience of
business leaders the resources and tools they
need to succeed.
• More than 150 original articles per month
• Breaking entrepreneurial news
• RSS feeds to hundreds of people per day
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523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086

THE ONLINE RESOURCE FOR GROWING COMPANIES WORLDWIDE
Visits from January to March 2009: 1,536
Pageviews from January to March 2009: 9,834
% New Visits: 56.88%
Average Monthly Page Views: 3,834
Average Monthly Unique Visits: 891
Average Time Spent: 8 minutes
Visitors Country: Canada, USA, Jamaica, Iran,
China, England, Trinidad & Tobago, Mexico,
Dubai, France
Source: Google Analytics – 2009 rolling average
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523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086

A POWERFUL AUDIENCE
Efor.ca readers are successful, educated and affluent
Median age: 29 years
61% male, 39% female
College grad/post grad: 63%
Median household income: $79,376
Efor.ca reaches the leading decision makers at fast-growing companies.
Efor.ca readers are frequent travelers and early adopters of cutting-edge technology.
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523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086

ADVERTISING SOLUTIONS
Efor.ca offers a variety of advertising solutions. We
understand that each campaign has unique goals.
Our mission is to create custom, dynamic marketing
programs for our clients.
Display Advertising
Efor.ca offers a variety of banner advertising units
including leader board (468x60), sidebar Square
(125x125) and skyscraper (728x90). We accept
standard banner creative as well as support for a
wide array of rich media types.
Advertising can be targeted run of site, run of blog sites
network
(www.mgefor.ca, www.mgmc.ca, efor.biz) or Efor.ca
Customized blog pages network on popular blog sites such
as Typepad, Blogger, and Bloglines.
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ADVERTISING SOLUTIONS
Content Channel Sponsorship
Efor.ca offers sponsorship opportunities on all major sections of its website. Sponsorship sections consist of resource centers, posting
by popular categories and How-To Guides pertaining to a specific subject area. Content-channel sponsorships are sold as exclusive
placements on a monthly basis.
Channel content
Sponsorship
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523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086

ADVERTISING SOLUTIONS
Email Advertising
Efor.ca has two sponsor able newsletters, which
are published either on a daily, weekly, bimonthly
HTML Banner
or monthly basis. ad
160 x 600
Each newsletter has a maximum capacity of one Linked Text
sponsors. All Efor.ca newsletters are published in Sponsorship
both HTML and text formats.
Plain Text
Sponsorship
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523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086

ADVERTISING SOLUTIONS
Rate Card
PLACEMENTS AD UNIT SPEC NET CPM
Leader board 468x60 $80.00
Skyscraper 728x90 $85.00
Homepage
sidebar Square 125x125 $60.00
Leader board 468x60 $70.00
Skyscraper 728x90 $75.00
Blog categories
sidebar Square 125x125 $45.00
Site wide Text Links $15.00
HTML/Text 160x600 $50.00
Newsletter
Dedicated $200.00
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523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086

ADVERTISING SOLUTIONS
Specifications
The ad units are IAB standard sizes and dimensions in pixels.
LEADERBOARD
468x60
Size
Maximum File Size 40K
Looping Restrictions Animated, 4 loops max with refresh time of no less than 2 seconds.
SKYSCRAPER
728x90
Size
Maximum File Size 30K
Looping Restrictions Animated, 4 loops max with refresh time of no less than 2 seconds.
SIDEBAR SQUARE
Size 125X125
Maximum File Size 25K
Looping Restrictions Animated, 4 loops max with refresh time of no less than 2 seconds.
Lead Time: Please allow 3 business days for standard creative and 5 business days for rich media ads prior to
the campaign start date for testing and QA.
Expanding/Floating Ads: Expanding ads and floating ads must have third party served, user-initiated, and close
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on mouse-off. 40k initial download size. 100K maximum file size.
523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086

ADVERTISING SOLUTIONS
Flash Ads:
GIF alternative is required for Flash creative. Flash cannot exceed 39k file size and gif backup file size is 15k-
20k. Flash must be version 3 or higher and delivered as a .swf file. Looping restricted to 4 loops.
Flash ads must include clickTag tracking that contains the following (case-sensitive) actionscript:
On (release) {
getURL (clickTag,”_blank”);
}
Textlink:
Format: 20 character header and 70 character teaser. Client must provide active linking URL.
Newsletters:
Text Version: 50 characters max in ACSII format and active linking URL.
HTML Version: 60x600 (20k max) in GIF format are accepted depending on the newsletter layout. No Rich Media
or third party tags. Click links may be third party redirects.
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523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086

CONTACT INFORMATION
For more information please contact
Maryam Golabgir
Advertising@efor.ca
Tel: +1.647.438.3086
Mobile: +1.416.629.9876
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523 -51 Baffin Court. Richmond Hill, Ontario, L4B 4P6. Canada Website: www.efor.ca Email: advertising@efor.ca Tel: +1.647.438.3086