TRANSFORMING THE UNIVERSITY
USING STRATEGIC DOING TO ACCELERATE INNOVATION AND
TRANSFORM THE UNIVERSITY

Ed Morrison
Purdu...
THE STARTING POINT

THE CHALLENGES WE FACE

!2
COMPLEX MESSES OVERWHELM US

!3
LIVING WITH COMPLEXITY: WHAT TO DO?

!4
MEETING THE CHALLENGES

SOME TESTIMONIALS

!5
emphasis

RAGU ATHINARAYANAN
CHAIR, DEPARTMENT OF TECHNOLOGY LEADERSHIP & INNOVATION
PURDUE UNIVERSITY

Challenge: Merged ...
RENA COTSONES
ASSISTANT VP FOR REGIONAL ENGAGEMENT
NORTHERN ILLINOIS UNIVERSITY

Challenge: Aerospace Cluster

“
!7

Decis...
emphasis

JANYCE FADDEN
EXECUTIVE IN RESIDENCE, SCHOOL OF BUSINESS
UNIVERSITY OF NORTH ALABAMA

Challenge: College Strateg...
emphasis

SHARON GULICK
DIRECTOR, ECONOMIC AND ENTREPRENEURIAL DEVELOPMENT
UNIVERSITY OF MISSOURI

Challenge: Rural Develo...
emphasis

CHRISTI BELL
DIRECTOR, CENTER FOR ECONOMIC DEVELOPMENT
UNIVERSITY OF ALASKA

Challenge: Economic Development

“
...
emphasis

BRIAN FARKAS
CHAIR, DEPARTMENT OF FOOD SCIENCE
PURDUE UNIVERSITY

Challenge: Incoming Department

“
!11

Strateg...
emphasis

BOB BROWN
ASSOCIATE DIRECTOR OF UNIVERSITY-COMMUNITY PARTNERSHIPS
MICHIGAN STATE UNIVERSITY

Challenge: Rebuildi...
UNIVERSITIES IN OPEN NETWORKS
Start-up firms

Provides capital
and expertise

Provides ideas,
incubators
and smart people

...
MEETING THE CHALLENGES
COMPLEXITY REQUIRES AGILE STRATEGY, SIMPLE RULES, FOCUS AND
PRACTICE…

STRATEGIC PLANNING

STRATEGI...
CHARTING DOING IS ACHIEVING SCALE
STRATEGIC A NEW PATH
PURDUE STRATEGIC DOING WORKSHOPS, 2008-2013

!15
THANK YOU
Ed Morrison
edmorrison@purdue.edu
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Transforming the University January 2014

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Universities are facing major challenges, even upheaval. How can these institutions transform themselves? Traditional approaches to strategic planning don't work very well in the Academy. Strategic Doing presents an alternative.

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Transforming the University January 2014

  1. 1. TRANSFORMING THE UNIVERSITY USING STRATEGIC DOING TO ACCELERATE INNOVATION AND TRANSFORM THE UNIVERSITY Ed Morrison Purdue Center for Regional Development January 2014 !1
  2. 2. THE STARTING POINT THE CHALLENGES WE FACE !2
  3. 3. COMPLEX MESSES OVERWHELM US !3
  4. 4. LIVING WITH COMPLEXITY: WHAT TO DO? !4
  5. 5. MEETING THE CHALLENGES SOME TESTIMONIALS !5
  6. 6. emphasis RAGU ATHINARAYANAN CHAIR, DEPARTMENT OF TECHNOLOGY LEADERSHIP & INNOVATION PURDUE UNIVERSITY Challenge: Merged Department “ !6 Strategic Doing has brought our faculty together to work toward a common goal, in a department that recently underwent a merger. . “
  7. 7. RENA COTSONES ASSISTANT VP FOR REGIONAL ENGAGEMENT NORTHERN ILLINOIS UNIVERSITY Challenge: Aerospace Cluster “ !7 Decision-making in higher education institutions is infamously slow, with multiple layers of approvals and an emphasis on the need for new resources. Strategic Doing's focus on what we could, should and will do with the existing talents, resources and authority of the people in the room at the time breaks people free of that limited thinking and helps them move forward in real time. “
  8. 8. emphasis JANYCE FADDEN EXECUTIVE IN RESIDENCE, SCHOOL OF BUSINESS UNIVERSITY OF NORTH ALABAMA Challenge: College Strategic Plan “ !8 Strategic Doing has proven to be very effective. In a few hours each of 6 cross functional teams of professors, students and staff set a plan that all agree will advance the University of North Alabama's College of Business. . “
  9. 9. emphasis SHARON GULICK DIRECTOR, ECONOMIC AND ENTREPRENEURIAL DEVELOPMENT UNIVERSITY OF MISSOURI Challenge: Rural Development “ !9 Working with small, struggling rural communities and regions . presents a number of challenges, not the least of which is a sense of hopelessness and defeat.  Using Strategic Doing we have been very successful in helping them achieve tangible results that re-ignites their belief in the future and their ability to impact that future.  These communities are now in control of their future and are seeing significant, positive change.
  10. 10. emphasis CHRISTI BELL DIRECTOR, CENTER FOR ECONOMIC DEVELOPMENT UNIVERSITY OF ALASKA Challenge: Economic Development “ !10 When Strategic Doing is incorporated into the culture of an organization it is possible to not only drive new innovation and more rapidly achieve desired objectives, but at the same time energize a team or teams to achieve more with less individual effort. Those that approach Strategic Doing as a practice will learn new strategic approaches and tools to more effortlessly manage growth or strategic change of an organization.
  11. 11. emphasis BRIAN FARKAS CHAIR, DEPARTMENT OF FOOD SCIENCE PURDUE UNIVERSITY Challenge: Incoming Department “ !11 Strategic Doing has been a new way for us to look at the planning process. It provides the necessary structure to frame a plan for the future but allows us the ability to work within an environment that is fluid. “
  12. 12. emphasis BOB BROWN ASSOCIATE DIRECTOR OF UNIVERSITY-COMMUNITY PARTNERSHIPS MICHIGAN STATE UNIVERSITY Challenge: Rebuilding Flint “ !12 In neighborhoods besieged by complex, wicked problems, Strategic Doing creates hope through the power of taking action with the assets or gifts that we already possess.  In that moment when we combine assets we begin to tell a new story of opportunity and possibility.  Strategic Doing gives us the power to change our lives, our neighborhoods, and our communities.
  13. 13. UNIVERSITIES IN OPEN NETWORKS Start-up firms Provides capital and expertise Provides ideas, incubators and smart people Recruits smart people Venture investor and angel networks Entrepreneurship ! Ecosystem Accelerates new venture investment Colleges and universities Recruits and trains smart people Provides network and mentoring to start-ups Provides investment and generates wealth Provides R&D partners Provides technology support and training Skilled talent pool !13 Recruits and supplies smart people Innovating Growth Companies Innovation ! Ecosystem
  14. 14. MEETING THE CHALLENGES COMPLEXITY REQUIRES AGILE STRATEGY, SIMPLE RULES, FOCUS AND PRACTICE… STRATEGIC PLANNING STRATEGIC DOING
  15. 15. CHARTING DOING IS ACHIEVING SCALE STRATEGIC A NEW PATH PURDUE STRATEGIC DOING WORKSHOPS, 2008-2013 !15
  16. 16. THANK YOU Ed Morrison edmorrison@purdue.edu

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