Extension’s Vital Role in Open-
Source Economic Development
                                                    Galaxy III...
Economic Development 101




   Source: Ed Morrison, Distributed under a Creative Commons 3.0 license.
Our Grandfather’s Economy
                                           First Curve – Wealth
                                ...
The S Curve Caught Up with
Our Grandfather’s Economy




    Source: Ed Morrison, Distributed under a Creative Commons 3.0...
The First and Second Curves




   Source: Ed Morrison, Distributed under a Creative Commons 3.0 license.
We live in an Open-Source World
We live in an Open-Source World
From Hierarchies to Networks
The 2nd Curve is Our
Grandchildren’s Economy
              Second Curve – Wealth
              driven by network business
...
The job of our generation is to manage the transition
    between our grandfather’s economy and our
             grandchil...
Open Source
               Economic Development


                                                                        ...
Open Source
   Economic Development
No Single Strategy   Many Strategies
OSED Strategies Are
            Asset-Based
2nd Curve strategies involve linking and
leveraging assets in five “asset
netw...
Success in the 2nd Curve
Communities will prosper in the Second Curve
with balanced strategies that...

  – Build world cl...
Integration of Perspectives




    Source: Ed Morrison, Distributed under a Creative Commons 3.0 license.
Building Word-Class Brainpower
•   Early Childhood
•   Pre-K
•   K-12
•   Technical programs
•   Community college       •...
The average community knows more about its solid waste
   system than it knows about its brainpower system.
Mapping Brainpower Flow




   Source: Ed Morrison, Distributed under a Creative Commons 3.0 license.
What is Extension’s Role in the
     Brainpower Game?
• Be seen as an Extension of the
  university – the entire universit...
Innovation &
        Entrepreneurship
• Introduction of new products &
  processes each year
• Only 15% of businesses are ...
Innovation is Not Just “High
            Tech”
• A BBQ restaurant starts bottling and selling
  sauce
• A dry cleaners dev...
A Tale of Two…
• Entrepreneurs
• Cities
A Tale of Two Entrepreneurs…
            and Two Cities
•   Founded in Washington (State) in 1971
•   Initial investment -...
A Tale of Two Entrepreneurs…
            and Two Cities
•   Founded in Washington (State) in 1971
•   Initial investment -...
A Tale of Two Entrepreneurs…
            and Two Cities
•   Founded in Washington (State) in 1971
•   Initial investment -...
A Tale of Two Entrepreneurs…
            and Two Cities
•   Founded in Indiana in 1985
•   Initial investment - less than ...
A Tale of Two Entrepreneurs…
            and Two Cities
•   Founded in Indiana in 1985
•   Initial investment - less than ...
A Big Difference Between
Starbucks and Papa John’s
A Big Difference Between
Starbucks and Papa John’s
The Billion $ Question
What makes a
community
“sticky” when it
comes to its
entrepreneurs?
We’re finally beginning to learn
     about Entrepreneurs
Think of Innovation and
Entrepreneurship as a Horserace
Innovation & Entrepreneurship: A
             Horse Race
• The Horse – The Innovation
Innovation & Entrepreneurship : A
             Horse Race
• The Horse – The Innovation
• The Jockey – The Entrepreneur
Entrepreneurship

• The Horse – The Innovation
• The Jockey – The Entrepreneur
• The Track – The Community
Community Support Systems for
     Innovation & Entrepreneurship



Taking Care of
the Track
The Innovation and
      Entrepreneurship-Supportive
              Community
•   Supportive policy environment
•   History...
Who’s Job Is it to Tend
            to the Track?
•   Chamber?
•   LEDO?
•   Elected Officials?
•   Banks?
•   Schools/Uni...
Economic Gardening




http://www.littletongov.org/bia/economicgardening/
Economic Gardening
• Littleton, CO developed and began to
  execute the strategy in 1989
• Focused on “wealth” creation no...
Economic Gardening

• Information
• Infrastructure
• Connections
Entrepreneurship Business
 Information Network (eBIN)
• Inspired by the Economic Gardening Model
• Partnership of
   – Pur...
Help entrepreneurs answer questions like:
  – What other products or services are out there that are
    similar to mine?
...
eBin Data Resources
Marketing Lists
• Business & Company Resource Center - US and International
   company database with p...
eBin Data Resources
Customer Profiles
• Choices III - Survey of consumer buying and media habits.
  Significant flexibilit...
eBin Data Resources
Legislative
• Lexis Nexis Academic - US laws, regulations
  and court cases at the national and state
...
Innovation Isn’t Only about New
           Enterprises

We need to build
networks to help
existing business
be more
innova...
An Innovation and
Entrepreneurship Strategy
Identifying Innovation Assets
Linking & Leveraging Assets
• Move university innovations into the region’s
  “star” industries
  – Identify Strongest Reg...
Unlocking Rural Competitiveness
• Funded by the U.S. Economic Development
  Administration
• Research conducted by the Pur...
Unlocking Rural Competitiveness

Database, analytical tools, and
processes to help rural regions
    assess their economic...
Tools: County-Level Cluster
               Analysis
17 Clusters and 6 Sub-Clusters
   1. Advanced Materials
   2. Agribusi...
County-Level Cluster Analysis
7. Defense and Security
8. Education and Knowledge Creation
9. Energy (Fossil and Renewable)...
County-Level Cluster Analysis
15. Mining
16. Apparel and Textiles
17. Printing and Publishing
Example: Agribusiness Cluster
Innovation Strategies
• Nano-structured Coatings – Innovations for
  tool and die shops
• Energy Efficiency – Immediate co...
Nano-structured Coatings
•Match a industry need (i.e., tool and die shops) with a
university innovation
•Integrate the inn...
Extension’s Role in
Entrepreneurship & Innovation
• Make E&I a topic of discussion in the
  community.
• Connect to non-Ex...
Civic Collaboration

• New perspectives
• New skills
Types of Public Issues




      From Heifetz, R. (1998). Leadership without Easy Answers. Belknap Press.
Types of Public Issues




      From Heifetz, R. (1998). Leadership without Easy Answers. Belknap Press.
Types of Public Problems

Type 1
Fix my pothole!
Question
What Type II and III community
issues have you experienced?
  - Type II – Clear Problem/Unclear Solution
  - Type...
Balance Open Participation
           with Leadership Direction
                                                          ...
Civic Collaboration: Social
         Network Theory
Social Anthologist J.A. Barnes coined the
term in his 1954, Class and ...
Social Network Theory
    Social network theory views social
relationships in terms of nodes and links.
Nodes are the indi...
Six Degrees of Separation


             Almost everyone has a
               “small world” story.
                 What’s...
Social Network Theory
          Applications
•   Sociology
•   Anthropology
•   Information Technology
•   Organizational ...
Building Community by
       Building Networks
Assumptions
• Communities are built on connections.
• Better connections us...
Building Community by
       Building Networks
Questions
• How do we build connected
  communities that can take advantage...
Two Components of a Network
      Nodes             Links
People, groups,    Relationships,
or organizations      flows, o...
What’s the Value of ONE
      Cell Phone?
What’s the Value of TEN
     Cell Phones?
Patterns of Effective Networks
1.   Birds of a feather flock together
2.   Diversity is important
3.   Multiple paths betw...
Networks MUST Grow
 A non-growing network results in small
   and dense clusters with little or no
diversity. The lack of ...
Network Building Exercise
             • Exchange business
               cards with someone
               you do not kno...
Knitting the Net: Four Phases
1.   Scattered Fragments
2.   Single Hub-and-Spoke
3.   Multi-Hub Small World
4.   Core-Peri...
ACEnet Case Study
ACEnet provides a
wide range of
assistance to food,
wood, and technology
entrepreneurs in 29
counties of...
Scattered Fragments
ACEnet: Scattered Fragments
Began weaving the network by asking questions:

• From whom do you get new ideas that benefit
...
Hub and Spokes
ACEnet: Creating New Hubs
AC

             Kitchen Incubator
             became a hub for
             restaurateurs
    ...
Multi-Hub Small World
ACEnet: Multi-Hub Small World


• Farmers Market
• Outdoor Café
• Restaurant
  Association
Core/Periphery Network
ACEnet: Action at the Periphery
Developed the Appalachian Ohio
Regional Investment Coalition to bring in
additional resour...
Core/Periphery Network
• Core includes the key community members
• Periphery includes three groups of nodes
  usually tied...
Networking Worksheet

1.   Scattered Fragments
2.   Single Hub-and-Spoke
3.   Multi-Hub Small World
4.   Core-Periphery
Becoming a Network Weaver


Network “weaving” is not just
 networking or schmoozing!
Seven Levels of Network
                 Weaving
7.   Introducing A and B in person and offering a collaboration
     oppo...
Moving from Weaver to Facilitator
• A facilitator identifies new weavers who
  will eventually take over most of the
  net...
Starting with a disconnected community,
network builders can start weaving together the
 necessary skills and resources to...
For More Information on Social
          Networks
 Much of this material was adapted from
 the work of Valdis Krebs, devel...
Strategic Doing Helps Us
     Build Networks
We need to move our thinking from events
    and “programs” to processes….


       Communities are moving toward civic pr...
Strategic Doing
1. What could we be doing together?
   – Exploring our assets to find new opportunities
2. What should we ...
Web 2.0 Tools Are Needed
Web 2.0 Tools
•   Blogs
•   Wikis
•   Capturing & Sharing Content
•   Forums
Web 2.0 Tools


http://shoutyoungstown.blogspot.com




                                      http://www.chicowiki.org
Extension’s Role
• Developing community-based social
  networks?
• Being a catalyst for Strategic Doing?
• Adopting and pr...
Contact
                       Scott Hutcheson
                       Purdue University
    Purdue Extension Economic & Co...
Purdue Hutcheson Extension Presentation
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Purdue Hutcheson Extension Presentation

  1. 1. Extension’s Vital Role in Open- Source Economic Development Galaxy III Celebrating the Extension System: Strengths, Diversity, & Unique Qualities September 17, 2008 – Indianapolis, Indiana Scott Hutcheson, Assistant Program Leader Economic & Community Development Purdue Extension
  2. 2. Economic Development 101 Source: Ed Morrison, Distributed under a Creative Commons 3.0 license.
  3. 3. Our Grandfather’s Economy First Curve – Wealth driven by vertical business models Wealth was built at a rate the world had never before experienced
  4. 4. The S Curve Caught Up with Our Grandfather’s Economy Source: Ed Morrison, Distributed under a Creative Commons 3.0 license.
  5. 5. The First and Second Curves Source: Ed Morrison, Distributed under a Creative Commons 3.0 license.
  6. 6. We live in an Open-Source World
  7. 7. We live in an Open-Source World
  8. 8. From Hierarchies to Networks
  9. 9. The 2nd Curve is Our Grandchildren’s Economy Second Curve – Wealth driven by network business models
  10. 10. The job of our generation is to manage the transition between our grandfather’s economy and our grandchildren’s economy. Source: Ed Morrison, Distributed under a Creative Commons 3.0 license.
  11. 11. Open Source Economic Development Linking and Leveraging Source: Ed Morrison, Distributed under a Creative Commons 3.0 license.
  12. 12. Open Source Economic Development No Single Strategy Many Strategies
  13. 13. OSED Strategies Are Asset-Based 2nd Curve strategies involve linking and leveraging assets in five “asset networks:” – Brainpower – Innovation – Quality places – Community Stories – Civic Collaboration Source: Ed Morrison, Distributed under a Creative Commons 3.0 license.
  14. 14. Success in the 2nd Curve Communities will prosper in the Second Curve with balanced strategies that... – Build world class brainpower – Translate brainpower into wealth through innovation and entrepreneurship networks – Create quality, connected places where “hot spots” can develop – Create new stories about the community – Continuously strengthen habits of civic collaboration
  15. 15. Integration of Perspectives Source: Ed Morrison, Distributed under a Creative Commons 3.0 license.
  16. 16. Building Word-Class Brainpower • Early Childhood • Pre-K • K-12 • Technical programs • Community college • Brainpower • Universities • Workforce Development • Lifelong Learning
  17. 17. The average community knows more about its solid waste system than it knows about its brainpower system.
  18. 18. Mapping Brainpower Flow Source: Ed Morrison, Distributed under a Creative Commons 3.0 license.
  19. 19. What is Extension’s Role in the Brainpower Game? • Be seen as an Extension of the university – the entire university • Bring STEM/SET resources to the community • Bring stakeholders together to map the flow of brainpower
  20. 20. Innovation & Entrepreneurship • Introduction of new products & processes each year • Only 15% of businesses are typically innovators – usually have high growth trajectory • When 50% of business are innovators you have an entrepreneurship/innovation culture
  21. 21. Innovation is Not Just “High Tech” • A BBQ restaurant starts bottling and selling sauce • A dry cleaners develops a new “green” process and licenses the new process • A beauty shop develops a new way to train stylists and goes nationwide http://www.acenetworks.org/upload_files/file/Regional%20Flavor%20June.pdf
  22. 22. A Tale of Two… • Entrepreneurs • Cities
  23. 23. A Tale of Two Entrepreneurs… and Two Cities • Founded in Washington (State) in 1971 • Initial investment - less than $8,000 • 2006 sales were $7.8 billion • Created 145,800 jobs • This is their founder
  24. 24. A Tale of Two Entrepreneurs… and Two Cities • Founded in Washington (State) in 1971 • Initial investment - less than $8,000 • 2006 sales were $7.8 billion • Created 145,800 jobs • This is their founder • This is their logo
  25. 25. A Tale of Two Entrepreneurs… and Two Cities • Founded in Washington (State) in 1971 • Initial investment - less than $8,000 • 2006 sales were $7.8 billion • Created 145,800 jobs • This is their founder • This is their logo
  26. 26. A Tale of Two Entrepreneurs… and Two Cities • Founded in Indiana in 1985 • Initial investment - less than $2,000 • 2006 sales were $1 billion • Created 14,743 jobs • This is their founder
  27. 27. A Tale of Two Entrepreneurs… and Two Cities • Founded in Indiana in 1985 • Initial investment - less than $2,000 • 2006 sales were $1 billion • Created 14,743 jobs • This is their founder • This is their logo
  28. 28. A Big Difference Between Starbucks and Papa John’s
  29. 29. A Big Difference Between Starbucks and Papa John’s
  30. 30. The Billion $ Question What makes a community “sticky” when it comes to its entrepreneurs?
  31. 31. We’re finally beginning to learn about Entrepreneurs
  32. 32. Think of Innovation and Entrepreneurship as a Horserace
  33. 33. Innovation & Entrepreneurship: A Horse Race • The Horse – The Innovation
  34. 34. Innovation & Entrepreneurship : A Horse Race • The Horse – The Innovation • The Jockey – The Entrepreneur
  35. 35. Entrepreneurship • The Horse – The Innovation • The Jockey – The Entrepreneur • The Track – The Community
  36. 36. Community Support Systems for Innovation & Entrepreneurship Taking Care of the Track
  37. 37. The Innovation and Entrepreneurship-Supportive Community • Supportive policy environment • History, culture, institutional memory • Attitudes about failure • Collaborative support organizations • Celebrate innovations andentrepreneurs • An information-rich environment
  38. 38. Who’s Job Is it to Tend to the Track? • Chamber? • LEDO? • Elected Officials? • Banks? • Schools/University? • Extension?
  39. 39. Economic Gardening http://www.littletongov.org/bia/economicgardening/
  40. 40. Economic Gardening • Littleton, CO developed and began to execute the strategy in 1989 • Focused on “wealth” creation not “job” creation • Eliminated all incentives and tax breaks for business recruitment • Since 1989, more than doubled the number of jobs from 15,000 to 35 • Sales tax revenue tripled from $6.8 million to $19.6 million
  41. 41. Economic Gardening • Information • Infrastructure • Connections
  42. 42. Entrepreneurship Business Information Network (eBIN) • Inspired by the Economic Gardening Model • Partnership of – Purdue Krannert Business & Economic Library – Purdue Extension – Small Business Development Centers http://pcrd.typepad.com/ecd/2007/08/coming-soon-to-.html
  43. 43. Help entrepreneurs answer questions like: – What other products or services are out there that are similar to mine? – Who are my potential customers and how do I reach them? – What are my potential customers like? – What are the latest trends in my industry? – What legislative issues could effect my business?
  44. 44. eBin Data Resources Marketing Lists • Business & Company Resource Center - US and International company database with profiles, financials, rankings, company history, industry overview, and related associations. • Reference USA - US company database that includes subsidiaries and divisions. Provides brief profiles and contact information with very powerful search capabilities for generating lists of potential customers or competitors. Industry Trends • Bizminer - Contains market analysis and financial analysis for 100s of industries. Excellent source of information for small business planning with 3 yrs of data for developing projections and financial targets. • MarketResearch.com (Academic) - Demographic and market- specific research information. • Frost Market Reports - Manufacturing and technology-related market research information. Coverage is international in scope.
  45. 45. eBin Data Resources Customer Profiles • Choices III - Survey of consumer buying and media habits. Significant flexibility to determine potential target markets and advertising opportunities. • MediaMark Reporter - This database provides profiles of American consumers - who they are, what they buy, what they think, and how to reach them. Journal Articles and Business News • Business Source Premier - Business magazine and journal article databases; significant full-text with deep historic back file. Also contains company profiles, SWOT analysis, industry profiles and market research briefs. • Factiva - General news, magazines, business news, international publications and US newspapers content. Also contains public company profile/financial information. • Regional Business News - Regional (US & International) business magazines.
  46. 46. eBin Data Resources Legislative • Lexis Nexis Academic - US laws, regulations and court cases at the national and state level. Also contains significant news/newspaper content as well as company information. • RIA Checkpoint - Tax laws, rulings, and regulations. Agribusiness • Agricola - Agricultural database of journal articles and research reports.
  47. 47. Innovation Isn’t Only about New Enterprises We need to build networks to help existing business be more innovative?
  48. 48. An Innovation and Entrepreneurship Strategy
  49. 49. Identifying Innovation Assets
  50. 50. Linking & Leveraging Assets • Move university innovations into the region’s “star” industries – Identify Strongest Regional Clusters – Identify Relevant university Innovations – Recruit Pilot Industries • Use an Enterprise Wide approach to move innovations into industry through: – Tech Transfer – Technical Assistance – Skill Development at all levels
  51. 51. Unlocking Rural Competitiveness • Funded by the U.S. Economic Development Administration • Research conducted by the Purdue Center for Regional Development and the Indiana Business Research Center
  52. 52. Unlocking Rural Competitiveness Database, analytical tools, and processes to help rural regions assess their economic competitiveness and create strategies for growth and development http://www.ibrc.indiana.edu/innovation/
  53. 53. Tools: County-Level Cluster Analysis 17 Clusters and 6 Sub-Clusters 1. Advanced Materials 2. Agribusiness, Food Processing and Technology 3. Arts, Entertainment, Recreation and Visitor Industries 4. Biomedical/Biotechnical (Life Sciences) 5. Business and Financial Services 6. Chemicals and Chemical-Based Products
  54. 54. County-Level Cluster Analysis 7. Defense and Security 8. Education and Knowledge Creation 9. Energy (Fossil and Renewable) 10. Forest and Wood Products 11. Glass and Ceramics 12. Information Technology and Telecommunications 13. Transportation and Logistics 14. Manufacturing Supercluster (6 subclusters) • Primary Metal Manufacturing • Fabricated Metal Product Manufacturing • Machinery Manufacturing • Computer and Electronic Products Manufacturing • Electrical Equipment, Appliance and Component Manufacturing • Transportation Equipment Manufacturing
  55. 55. County-Level Cluster Analysis 15. Mining 16. Apparel and Textiles 17. Printing and Publishing
  56. 56. Example: Agribusiness Cluster
  57. 57. Innovation Strategies • Nano-structured Coatings – Innovations for tool and die shops • Energy Efficiency – Immediate cost savings for energy-intensive manufacturers • Agribusiness Supply Chain Innovations – Focusing on supply-chain issues at every level in the supply chain
  58. 58. Nano-structured Coatings •Match a industry need (i.e., tool and die shops) with a university innovation •Integrate the innovation into the industry – Tech Transfer – Technical Assistance – Skill Development – Nano-structured Coatings Technologist •Integrate into the community college tool-and- die program http://news.uns.purdue.edu/x/2007b/071025BozicWIRED.h tml
  59. 59. Extension’s Role in Entrepreneurship & Innovation • Make E&I a topic of discussion in the community. • Connect to non-Extension university partners. • Host innovation showcases.
  60. 60. Civic Collaboration • New perspectives • New skills
  61. 61. Types of Public Issues From Heifetz, R. (1998). Leadership without Easy Answers. Belknap Press.
  62. 62. Types of Public Issues From Heifetz, R. (1998). Leadership without Easy Answers. Belknap Press.
  63. 63. Types of Public Problems Type 1 Fix my pothole!
  64. 64. Question What Type II and III community issues have you experienced? - Type II – Clear Problem/Unclear Solution - Type III – Unclear Problem/Unclear Solution
  65. 65. Balance Open Participation with Leadership Direction • No single person, organization, or institution has all the answers • No one is in charge • Mass participation AND strong leadership is needed Source: Ed Morrison, Distributed under a Creative Commons 3.0 license.
  66. 66. Civic Collaboration: Social Network Theory Social Anthologist J.A. Barnes coined the term in his 1954, Class and Committees in a Norwegian Island Parrish.
  67. 67. Social Network Theory Social network theory views social relationships in terms of nodes and links. Nodes are the individual actors within the networks, and links are the relationships between the actors
  68. 68. Six Degrees of Separation Almost everyone has a “small world” story. What’s yours?
  69. 69. Social Network Theory Applications • Sociology • Anthropology • Information Technology • Organizational Development • Community and Economic Development
  70. 70. Building Community by Building Networks Assumptions • Communities are built on connections. • Better connections usually mean better opportunities.
  71. 71. Building Community by Building Networks Questions • How do we build connected communities that can take advantage of opportunities? • How does success emerge from complex interactions?
  72. 72. Two Components of a Network Nodes Links People, groups, Relationships, or organizations flows, or transactions
  73. 73. What’s the Value of ONE Cell Phone?
  74. 74. What’s the Value of TEN Cell Phones?
  75. 75. Patterns of Effective Networks 1. Birds of a feather flock together 2. Diversity is important 3. Multiple paths between nodes 4. Some nodes are more prominent than others • Hubs • Brokers • Boundary spanners 5. Most nodes connect indirectly
  76. 76. Networks MUST Grow A non-growing network results in small and dense clusters with little or no diversity. The lack of outside information, and dense cohesion within the network removes all possibility for new ideas and innovations.
  77. 77. Network Building Exercise • Exchange business cards with someone you do not know • Find one thing you have in common • Decide on a follow-up activity – phone call – information exchange – introduction
  78. 78. Knitting the Net: Four Phases 1. Scattered Fragments 2. Single Hub-and-Spoke 3. Multi-Hub Small World 4. Core-Periphery
  79. 79. ACEnet Case Study ACEnet provides a wide range of assistance to food, wood, and technology entrepreneurs in 29 counties of Appalachian Ohio
  80. 80. Scattered Fragments
  81. 81. ACEnet: Scattered Fragments Began weaving the network by asking questions: • From whom do you get new ideas that benefit your work? • From whom do you access expertise that improves your operations? • With whom do you collaborate?
  82. 82. Hub and Spokes
  83. 83. ACEnet: Creating New Hubs AC Kitchen Incubator became a hub for restaurateurs and farmers
  84. 84. Multi-Hub Small World
  85. 85. ACEnet: Multi-Hub Small World • Farmers Market • Outdoor Café • Restaurant Association
  86. 86. Core/Periphery Network
  87. 87. ACEnet: Action at the Periphery Developed the Appalachian Ohio Regional Investment Coalition to bring in additional resources.
  88. 88. Core/Periphery Network • Core includes the key community members • Periphery includes three groups of nodes usually tied to the core with looser ties: – Those new to the community working their way to the core – Bridges to diverse communities elsewhere – Unique resources that reside outside the community
  89. 89. Networking Worksheet 1. Scattered Fragments 2. Single Hub-and-Spoke 3. Multi-Hub Small World 4. Core-Periphery
  90. 90. Becoming a Network Weaver Network “weaving” is not just networking or schmoozing!
  91. 91. Seven Levels of Network Weaving 7. Introducing A and B in person and offering a collaboration opportunity to get A and B started in a successful partnership. 6. Introducing A and B in person and contacting A and B afterward to nurture the connection. 5. Introducing A and B in person. 4. Doing a conference call introduction of A and B 3. Doing an email introduction of A and B 2. Suggesting to A that A should talk with B and then contacting B to let B know to expect a call from A 1. Suggesting to A that A should talk with B
  92. 92. Moving from Weaver to Facilitator • A facilitator identifies new weavers who will eventually take over most of the network building and maintenance. • If the change is not made, the network remains dependent on the central weaver and his/her organization. • This transition is needed for the network to increase its scale, impact and reach.
  93. 93. Starting with a disconnected community, network builders can start weaving together the necessary skills and resources to build simple single hub networks, followed by a more robust multi-hub network, concluding with a resilient core/periphery structure – maximized for learning and implementation.
  94. 94. For More Information on Social Networks Much of this material was adapted from the work of Valdis Krebs, developer of INFLOW software. See www.orgnet.com for more information.
  95. 95. Strategic Doing Helps Us Build Networks
  96. 96. We need to move our thinking from events and “programs” to processes…. Communities are moving toward civic process that focus on Strategic Doing
  97. 97. Strategic Doing 1. What could we be doing together? – Exploring our assets to find new opportunities 2. What should we do together? – Focusing on one opportunity at a time and defining, as clearly as possible, the “strategic outcomes” we want. 3. What will we do together? – Launching new initiatives by aligning our resources with “link and leverage” strategies. 4. What are we learning together? – Learning what works by executing and measuring what happens
  98. 98. Web 2.0 Tools Are Needed
  99. 99. Web 2.0 Tools • Blogs • Wikis • Capturing & Sharing Content • Forums
  100. 100. Web 2.0 Tools http://shoutyoungstown.blogspot.com http://www.chicowiki.org
  101. 101. Extension’s Role • Developing community-based social networks? • Being a catalyst for Strategic Doing? • Adopting and promoting Web 2.0 tools?
  102. 102. Contact Scott Hutcheson Purdue University Purdue Extension Economic & Community Development Purdue Center for Regional Development 1201 West State Street, #227 West Lafayette, Indiana 47907-2057 (765) 494-7273 hutcheson@purdue.edu http://pcrd.typepad.com http://pcrd.typepad.com/ecd This presentation is available for download and discussion at the Purdue Extension ECD blog – http://pcrd.typepad.com/ecd

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