Ouedi indy strategic planning2a nov 2010

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Ouedi indy strategic planning2a nov 2010

  1. 1. Advanced Strategic Planning 2 Ed Morrison Economic Development Institute Kansas City November: 20 I0 Outline of the Course Overview of Strategy Phase I: Defining a "Plan for the Plan" Phase 2: Analysis Phase 3: Strategy Formulation Phase 4: Strategy Implementation Characteristics of Effective Strategy
  2. 2. Overview Start at the beginning: Economic development in a nushell Economic Development In an Nutshell Locu nun-u-n - tr‘ / ' 3/ l " '°"'-= or-om, ‘ D-WOW Doponduncy A Defining the Plan for the Plan: Can we get organized? Who are the stakeho| ders? W'hat is the scope! Analysis: Where are we now! Stntegy Forrnulatiorc Where do we want no go? How will we get there! Strategy Implementation: Who does what! How much does it cost! Are we making progressPAre we there yet!
  3. 3. Time Allocation in the Class 60% Li‘: .m, .,. m., 20% M 20% 5 5&9’: Outline of the Course I Overview of Strategy 0 Phase I: Defining a"Plan1or the Plan" 0 Phase 2: Analysis 0 Phase 3: Strategy Formulation 0 Phase 4: Strategy lrrplemenation 0 Characteristics of Effective Strategy
  4. 4. ATraditiona| Strategic Planning Process Dflh - Define Scrate . . Define Options: 37 Execute. Plan for ‘ . Make Choices . we H“ 1 Analysis Measure. Revise :14,“ I an. .. 1 = ».n. - 3 Huw 4 Phase l: Defining' a Plan for the Plan Phase I: DefiningA Plan for the Plan I. Developing a core team Defining your geographic scope Developing a budget and governance Defining your ‘stakeholders’ Defining a communications strategy Cornpifing an initial strategic agenda . “.°. "‘. -*. "". "’ Defining a process and timeline
  5. 5. Phase I: Defining a Plan for the Plan New approaches to defining a core team Traditional View Emerging View Centralized Shared Single Leader Many Leaders Command and conuol Link and leverage Lead from the front Lead from the from: or rear Phase I: D¢fim'r1g a Plan for the Plan Emerging roles of leadership in a core team Leader Role Responsibilities Conveynor Creates neutral space Connector Links people and assets Civic entrepreneur Sees new opportunity Guide. Mentor Advises
  6. 6. Phase I: Defining a Plan for the Plan DefiningYour Geographic Scope 0 Purpose: Wl'ry! What‘s the purpose! 0 Approaches: ) Media Markets ) Commuting Patxems ) Cluster Anchor Linkages ) Aflinities: Sports Teams Phase I: D¢fining a Plan for the Plan Exercise: What’s the Bluegrass! ,_— »- «~ . Cl. i‘lLiQll. '.riLl " Mnfiwp’ r'm. ;.i. H.
  7. 7. Phase I: Defining a Plan for the Plan Budget Components Research: Professional Fees Research: Data Acquisition. GIS Facilitation: Professional Fees Faciliucionz Meeting expenses Consulting Comrruniudonsz Print and web design Other corr munications Travel Validation: Fund raising VVVVVVVVV Phase l: Defining a Plan for the Plan Mapping stakeholders ca-I-on nnnluohodtaodlli wiuquuur-on lnspiracion. corn
  8. 8. Phase I: Defining a Plan for the Plan Communications Plan Components Audiences Key Message points Channels Products Frequency. Reach Budget VVVVVV Phase l: Defining a Plan for the Plan Mapping a process: Simple
  9. 9. Phase I: Defining a Plan for the Plan Mapping a process: Too complex . ... .x 4.. .. . .-. -.. .-us». .. la. .. . ... .-u- M. .. «' Vi “ " “ .1 t ‘ ' fi—°‘ -~ 1-0 - . ,_ -. ... 1 . ... .,, . -.. .. . .. ,-. -. . __. . , ' , -. ... - , . 0 9 L. _ . .s. . -u. ..». ' Phase l: Defining a Plan for the Plan Mapping a process: About Right 9'17‘ ~ . Define Suate . . Define Options. . 9' Execute. mug; ‘ Analysis Make Chmces Measure. Revise Pi-no I Fun 7 "me 3 Plum I
  10. 10. Outline of the Course I Overview of Strategy 0 Phase I: Defining a "Plan for the Plan" 0 Phase 3: Strategy Formulation 0 Phase 4: Strategy It-rple-nentation 0 Characteristics of Effective Strategy Phase 2:Quantitative Analysis Phase 2:Assessing Options y Using Data toTe| | a Story } Ana| yticToo| s
  11. 11. Phase 2: Quantitative Analysis Using Data toTe| l a Story 4| Quantitative: People. Businesses and Places * Qualitative: Surveys. Interviews. Focus Groups 4 Think about the structure of the story from Day I Phase 2: Quantitative Analysis Study what others are doing
  12. 12. ‘am . ..< orwu Santa Fe Mr-I hum-nsurvu 1 l:4o. tvn! hnI'nry ‘- Ntv1v, nl; D~Ifl3(flO‘l '5 K‘l‘fl'? CI'‘V :5 . r.. ..m. m., .. . . I’rI'v'lIr?1f')DvCl“lVblv' U‘ u-urn; -us-oer, lbbfivy-1 H No-us Arxxv rim r. - '°“"’1"“°'7 CONTENTS London. UK . . . -- . _. .,. . . . u N . . _ . .. ... .. -. . . . . ... ... . . . n
  13. 13. Phase 2:Quarrtitative Analysis Some Big Picture Themes * Is our population growing: | Populafion I Are we producing jobs? | Employment in Are we generating income? | Income This story. although helpful. only sets the stage Phase 2: Drawing a clear picture Tactic I: Use benchmark communities to measure progress ECO poi cxvlu . ~<: rv»: ~ Cabtatio SDVWJZ 52E EC-S »«xn_; nm $‘. r.nur Cu-/ ’lxx. . S? ! M‘ S>r. .4i'r-uh <4 rm Cl-am*u: -20.: S2€. ?a1 -ZL"nr-: .'. '.)‘i ‘J CVIa1t>: lun S2£‘:5E Au-, --. «;- A: -ur S23 Fllh lluluu 5?? ‘ii. ’ SC SID IE EECJ33 SEC COC J6
  14. 14. Phase 2:QrantitntiveAnalysis Drawing a clear picture Tactic 2: Use growth rates in wage and salaried employment CNGR wage and salmon ruoymo-n iesozooo Colorado Samoa Loxngmr Phase zommommipa Drawing a clear picture Tactic 3: Use index to compare employment growth cumin-I-nan 134: m 1 Run: 10 III IO IIIWliW1I. I§f9%IC7
  15. 15. Phase 2:QIantitativ¢Anal)sis Charleston forms a regional alliance Navy base closes smuoym-u luau mo-no 22! 1 RQIII ZN 1 9&0 III) ISO N73 1977 I51 1% 1H9 IDS IU7 X9 Phase 2:Qmntitov'veAnaM's The story of Oklahoma City in I slide Q. u-nun -m-o-mm van um »-mu v—v v-var »su~—v-m u-gr an
  16. 16. Phase 2:Quantiu7tiv¢ Analysis Checklist of Quantitative Analysis Demographic Indicators Workforce Indicators Business lndicaaors Economic Base Analysis CapacityAnalysis Benchmarking Competitors SSSSKS Phase 2: Quantitative Analysis Quantitative Tools You Can Use 0 Traded business [economic base) analysis | Cluster analysis 0 Local business analysis: Retail apture and leakage 3 Location quotients O Shift share .1;
  17. 17. Phase 2:Quantiu7tive Analysis ” Welcome to Eeonoatmflet goat M no-Mal new-o-4 ulwoy . .._. . -, ~ - ~ 1, . .._. . , / A-dla-On-Dal ‘ ‘ ---- "*"', :‘: ':. *.l: *."'7"; "-: ::z°. 'l*. °.‘- - *- uuasoaoo —. .-- Z . .._c . ... , wvmupumuunu-ouaum Sta-‘I Al'l'I1p »'. 'wwwlrcnrlr. a rnl Phase 2: Quantitative Analysis Slcensus Bure 51.11» 9. com~vyomr. xr, u.u IN’) a. ‘ r. e.. :lv, —. H. “ . ,H. . lluitfl uh nun an even , . note Cream 7(0) don’ ‘ s ' " r. ~ . 7:»-. Ar » http. n'. )ucklznsce'vs. :sgavl'qid : ... .--. .,v lIu"’n. ' 5 r. -- mm
  18. 18. Phase 2:Quantiu7tive Analysis Regional Clusters and Innovation Purdue Center for Regional Development. Indiana Business Research Center and Strategic Development Group Inc. published a new set of tools this month. This is a great resource for anyone trying to define a regional cluster. Phase 2: Quantitative Analysis Yarn-. .‘ -t. . hupjlyoureconornyorg
  19. 19. Phase 2:Quanti! ative Analysis Traded businesses and clusters generate wealth: Your Economic Base 0 ldentifiacion: Secondary data and location quotients I Identification: Interviews and focus groups tc. ,u-(n--or-vuwmnnuw : ..—. .. . ... ... _. -. Tlp. lnsvure for Strauegy ma Competrdvereu; Cmrp-i zrwuru Dz-1:: I15) ’n‘. |1,H'wvIw us Mu eclul‘ ‘ ’ Phase 2: Quantizativeilnalysis Local businesses circulate funds and build the unique character of the region 0 Trade area potential - emu leakage I Transfonnation to a uaded cluster: tourism connection tea-a-zuunsowv-unmunv-u Tlp: F1L.5;gm5_ the Leaks: in
  20. 20. Phase 2:Quantitative Analysis Location Quotients and Shift Share Analysis compare your economy (county/ region) to a reference economy (usually state or national) 0 Two tools to identify your regional strengths 0 Location Quotients: Helps you identify areas of specialiuticn in your economy relative to a reference economy. Focus on employment 0 Shift Share Analysis: Helps you spot stronger sectors relative to a reference economy. Focus on job growth. iv Phase 2: Quantitative Analysis Location quotients measure relative employment concentration 0 A simple way to figure out where your economy is specialized 0 A location quotient is a ratio comparing the local percentage of employment in a sector to the national percentage of employment in that sector I it is a measure of relative concentration 0 A location quotient > I indicates an area of relative strength ‘Your region is more specialised than the nation as a whole :0
  21. 21. Phase 2:Quarniwtive Analysis Calculating a Location Quotient Yo «team: I Lee-non ouotom. compare two tnuoa . n.; m,m. n: ll? l>n, "y' A m -r. . , n.v . ..; .~r | :y‘. )' r<'9k7yvn(-": .: - y. ... : rayon j 7 , _ l'V)uL~yyAeI‘o| '?yPVser< n m. .. v.. umm at! )-Vv», .. ,.. -.. r<.1‘nnl if lam‘ L-1:: -«aw-o--vi r‘ he were-:9 6:: -1:0-y : '.i‘r ’~l'| :f‘l rm unm- e-VD-jrrne-‘V -T rm-~ we st-'~(e'. n no y: i.r it-3»: rv mu c'v; oJ, rr>o'r. 0' y; ..: rt-gan LL nurn cam sun-: e r'cV: y-no" n V91 sum- '; «..1 Enipazy-"uni al : -.. y~: n,1 u. .a. « 4. Phase 2:Quantitative Analysis BLS Location Quotient Calculator 0 You an use a Bureau of Labor Statistics Location Quotient Calculator: 0 The BLS LQ calculator uses the quarterly survey of wages and employment (establishment data) to calculate LQs for any state or county in the U. S. 0 Try it. ‘ 0 htqo; /ldata. bls. govlLOCAT| ON_QUOTlENTIservlet/ lqc. Contro| lerServlet la
  22. 22. Phase 2:Quantitative Analysis Shift Share Analysis 0 Answers these questions 0 Have industries within the community grown faster than their national counterparts over time? ‘ Has community growth over time been due to national trends or to improvements in C0|'71PCUl’. lVC position? Employment change = National growth + Industry share + Competitive share 0 Provides indication of future growth assuming no change in key factors currently impacting growth Phase 2:Quamz'tativc Analysis Shift Share: Breaks down growth into three components 7 -1 buts [‘ What is Shift-Share Analysis? Source: Geo-cg 1 Ted’ 1'. ..-<‘. ... »,. .m>. cn. .n. - m Fcnnnlr-Ar DrvI'| <1;nrruKAr. iyIx Hza. ‘ir;1c'r; .:. :.ute: t.t: .£§é(S2mscnc: u-crzuy :4
  23. 23. Phase 2:Quentiwtiv¢ Analysis Shift Share: Breaks down growth into components 0-as Lk own w __ l What is Shin-Share Analysis? - E'e3‘-.5 : «:v. snv-2; : riale~1;‘c-, ~werilg': wm filo cu-ce. Genrgo 'ocf- up G: -o1u‘| 'o-tr Coarw or . =<-mm-. z Dom-'cn.1'nr-nt Alufytn rtt3.‘. ‘c‘-: ~-y. ;LgxtecrLe3a‘§60lrxsc*: e:. a|c. rtrr . , Cluster Maps from Institute for Strategy and Competitiveness A‘ . ._. .___. _.. ._
  24. 24. Qualitative Analysis 0 SWOT 0 Social Network Anaiysis 0 Regional Asset Mapping Phase 2: Qua. '."tatiw: Anaiysis SWOT: An Organizing Framework - sv-n. _~. ~. . . . -i , «», .. l4 ' = _.— _ '. -.-, n X . ». .. «wt -. nu. -ma. .. §n. i.-zr A-. ;.. in. . . =m»m-at in-v-t. «..
  25. 25. Phase 2:Qua.1itativcAnalysis 2.53 : t'. 'ATE Saar Phase 2:QualitativeAnalysis Social network analysis helps you understand connections To 1'» Tipping Fem:
  26. 26. Phase 2:Qua. litativc Analysis Which region is stronger? Phase 2:Qua. litativeAnalysis Drawing a clear picture Tactic 4: MappingYour Asset: (on maps) I Brainpower 0 Education and tnining 0 Research 0 Innovation 0 Entrepreneurship and business development networks I Physical infrastructure 0 Connectivity 0 Attnccions
  27. 27. Phase 2:Qua. '3tot1'vc Analysis nl, .h"'sl)i'0lv, -‘. —. i.y. i, uiA 1'- Phasc 2: Quay-, tmh. € Analysis Am-I lnp1iing Riudmnp: c 1.. .‘-y ll mm. .. an-. ».. u mm-. .,-. .u Kruurrn What is Asscl Nnpp rig’! Tin: Ccmrciior Ccn; -:'. :tw: rI. -u Gud: C0:ik xvai mic or
  28. 28. Phase 2:QualI'tative Analysis GlS . .-. .n. -—-. ui—u—u . ;~wi. ... . «. 451 my-. Phase 2:Telling the Story Drawing Charts: Use Each Chart toTe| l a Part of Your Story I Step l: Define your message I Step 2: Be clear on the comparison II Step 3: Choose a chart type
  29. 29. Phase 2:Telling the Story Defining the Message 0 Be clear and concise about the message 0 Focus on the aspect of the data you want to emphasize 0 Put the message at the top of the graph What's the message? Phase 2:TcIIing the Story Gross State Product per Capita ii 5. Ann. :1 rrmsn A-mu Colorado vs‘ Competitors I2000 LJ2003 I2005
  30. 30. What's the message? Phase 2:Tci'. 'ing the Story Outline of the Course I Overview of Strategy ' Phase I: Defininga"Plan for the Plan" 0 Phase 2: Analysis 0 Phase 3: Strategy Formulation 0 Phase 4: Strategy lrrplemenation 0 Characteristics of Effective Strategy
  31. 31. Traditional Strategy Formulation Vision -0 Defines the long oerm sate Mission -v Defines the fundamental purpose ol the organization Values -0 Beliefs shared by dne stakeholders in the strategy Goals -0 SMART: Simple. Measunble. Aggressive. Relerant. Tlme~ Sensitive M Strategy Formulation: What projects make sense? Positioning: SWOT Risk Return Time frame Co-investment. levenge Sustainability Replicability. scalability
  32. 32. Outline of the Course I Overview of Strategy ' Phase I: Defining a “Plan for the Plan" I Phase 2: Analysis 0 Phase 3: Strategy Formulation 0 Phase 4: Strategy Implementation ' Characteristics of Eflettive Strategy 1.; Action Plans and Budgets Who does what by when and how much does it cost! ' _, “‘ uaaoumuunenunnnu 1 3'-; " Acru-aux fim touv «. -:-— t-cannon--anon-n--a--4-ounce-an-s-.1-an : u1eununnmn: nA. .u¢s
  33. 33. Metrics and Monitoring Are we nroking progress? What does success look file. ’ What and why are we measuring? The basic framework of a Logic Model Resources Activities Outputs Outcomes You need cemm IF you have IF you can '7 you have delvered resources to be ziccess to those .1-: coi-nplish these °‘° “'V'“‘ "5 ante to nin your resources. ‘IHEN a-: in-ties. THEN P“"""°dr "'5" "'9" program. you can you ml have "‘ ” °° °°"°"’ '°' "'° accormlish your delivered the “‘°"“' °°"“‘”"""‘- actrvties services you ‘Y"°’T“- °' planned organizations your program serves
  34. 34. Phase 4: implementation Desigr rig Sirateg c Aligiment ~-x' ‘Jr-1l'ra! ', . )L‘ I’ . ..-i m. . .1 ‘: .'_L¢)x », a,~ . .i t: n:IA'll. .‘ I‘ u. i.u--. «. . A, -. -‘ i. u, .. .. ‘- Mc: 'i: s SIv. .’»_yx' l . .i-i-- _ ir. i.im. m. ‘ CC! humor‘. ..-~i i > B_‘-fi: '_(: J Outline of the Course I Overview of Strategy ' Phase I: Defining a "Plan for the Plan" 0 Phase 2: Researth 0 Phase 3: Strategy 0 Phase 4: Implementation
  35. 35. How do we know we have succeeded? (are succeeding? ) 0 Co-investment (Sustainability) 0 Network site and density ol connections 0 Initiatives that are repliable. scalable. sustainable Overview Why telling stories makes a difference. .. This is how you set your directions with strategy consequences or ometent conversations about economic daveloplnenl Positive ”“""V ooovotutsonu him! I / _ r _ _ Q H-o-‘M
  36. 36. Slides and other materials are available here: http: //edi-strategy. net/ join Invitation Code: edi

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