Northland Strategic Doing Workshop
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Northland Strategic Doing Workshop

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Slides from a Strategic Doing workshop held in Duluth, MN in late November 2009.

Slides from a Strategic Doing workshop held in Duluth, MN in late November 2009.

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  • 1. Strategic Doing in the Northland Region: A Workshop Ed Morrison Purdue Center for Regional Development November 19-20, 2009 Monday, November 23, 2009
  • 2. Strategic Doing in the Northland Region: A Workshop Ed Morrison Purdue Center for Regional Development November 19-20, 2009 Monday, November 23, 2009
  • 3. My Outcomes 1. A stronger regional leadership team 2. A Northland Strategic Action Plan Version 0.1 3. Leaders who understand how to guide Strategic Conversations with Strategic Doing 4. Leaders comfortable with the Web 2.0 workspace: Northlandstrategy.net Monday, November 23, 2009
  • 4. Ground Rules • Focus on the task at hand • Speak from your experience • No speeches, No bumper stickers • Raise issues early • Challenge each other to think more clearly • Put your cell phones away • Break when you need to Monday, November 23, 2009
  • 5. • Module 1: Open Networks • Module 2: Strategic Outcomes • Module 3: Strategic Initiatives • Module 4: Web 2.0 Monday, November 23, 2009
  • 6. Why networks? Monday, November 23, 2009
  • 7. Question: Who makes the iPhone? Answer: A network led by Apple The iPhone production network Monday, November 23, 2009
  • 8. Question: How many companies made the Wizard of Oz? Answer: One (Metro-Goldwyn Mayer) Monday, November 23, 2009
  • 9. Question: How many companies made the Spider Man 3? Answer: Fifty-six (working in a network) Monday, November 23, 2009
  • 10. Question: How did regions function in a pre-networked world? Answer: State State State Agencies Agencies Libraries Libraries Economic Economic Economic Silos Agencies Libraries Development Development Development Post- Post- Post- Secondary Cities K-12 K-12 Secondary Secondary Cities Cities K-12 Counties Counties Workforce Counties Workforce Workforce Federal Federal Federal Federal Agencies Social Agencies Social Chambers Chambers Agencies Agencies Social Service Chambers Service Service Monday, November 23, 2009
  • 11. Question: How do regions function in a networked world? Answer: State State State Agencies Agencies Libraries Libraries Economic Economic Economic Still Silos Agencies Libraries Development Development Development Post- Post- Post- Secondary Cities K-12 K-12 Secondary Secondary Cities Cities K-12 Counties Counties Workforce Counties Workforce Workforce Federal Federal Federal Federal Agencies Social Agencies Social Chambers Chambers Agencies Agencies Social Service Chambers Service Service Monday, November 23, 2009
  • 12. We need new approaches to think and act strategically within our communities and regions Strategy answers 2 questions: Where are we going? How will we get there? Monday, November 23, 2009
  • 13. Strategic Planning evolved to handle the complexities of managing large hierarchies...like the military and Fortune 500 companies Monday, November 23, 2009
  • 14. Strategic Planning evolved to handle the complexities of managing large hierarchies...like the military and Fortune 500 companies A small group at the top did the thinking A larger group at the bottom did the doing Monday, November 23, 2009
  • 15. Strategic Planning does not work in open networks... There is no top or bottom to a network, so no one can tell anyone what to do. Monday, November 23, 2009
  • 16. Strategic Planning does not work in open networks... There is no top or bottom to a network, so no one can tell anyone what to do. Monday, November 23, 2009
  • 17. Strategic Doing is designed for open networks...where there is no separation of thinking from doing Monday, November 23, 2009
  • 18. Strategic Doing is like paddling a kayak in the ocean The task requires quick strategic decisions and continuous “doing” Monday, November 23, 2009
  • 19. Strategic Doing is simple, but not easy. It takes practice... As we answer these questions, we generate the components of our Strategic Action Plan Monday, November 23, 2009
  • 20. Strategic Doing is simple, but not easy. It takes practice... As we answer these questions, we generate the components of our Strategic Action Plan Strategic Strategic Strategic Strategic Strategic Action Plan Action Plan Action Plan Action0.1Plan Action0.1 Version 0.1 Version 0.1Plan Version 0.1 Version Version Monday, November 23, 2009
  • 21. Strategic Doing quickly generates “link and leverage” strategies...Connecting our assets to our opportunities Strategic Doing produces alignments, links and leverage Monday, November 23, 2009
  • 22. Milwaukee 7 Water Cluster CH2MHILL Private Sector Public Sector Federal • Engineering services Joy Bucyrus Siemens GE UNDP Government DNR Veolia Great Lakes Water Advanced ITT MMSD • Water treatment equipment Chemical Systems • Water utilities M7/GMC Miller Coors • Ind. wastewater treatment City of Utilities • Intake quality, output quality Pentair Milwaukee • Energy consumption • Filtering & purification Opportunities Procorp AquaSensors Thermo Fisher Scientific Water Council Water User • Water reuse & softening Sanitarie • Phosphate & radium removal Environmental • Wastewater treatment • Algae control (& exploitation) design Municipalities • • Removal of PCBs from lakes & rivers Storm water containment, Treatment/ • Road salt Processing/ Badger Meter Flygt • • Ship’s ballast – policy/enforcement Aquaculture Energy/Efficiency Softening Analysis/ • pumps • Ethanol production efficiency • Water meters • • Lake Michigan contamination Policy issues – metering/incentives • Tar sands water treatment Measuring/ • Meter reading systems • Elimination of boiler scaling • Increasing brewing efficiency Control • Increased efficiency of water heating • Speeding treatment for large volumes Pumps/ Valves/ Fall River UW-Madison • Increasing treatment efficiency Components Bioscience Processing/Treatment •Municipal wastewater treatment •Reverse Osmosis –Storm water treatment •Softening Fluid Transport/ –Reduced use of chemicals •Industrial wastewater treatment •Ships ballast - treatment •Treatment targets AO Smith –Farm manure, food processing waste, metals –PCBs in sewer pieps Civil & Ind. Engr. –Utilizing sewer sludge •Residential Water Treatment –Desalinzation –Radium in ground water • Water heaters Marquette –Residential water treatment, home filtration –Residential Water softening without salt –Pharmaceuticals –Phosphate Consumer Detection Products Monitoring/Detection • Water security Kohler • Real time monitoring • Faucets WATER Inst. • • User detection systems Real time sensing for life forms • Materials, coatings, plating • Casting technology • Pharmaceuticals Chem & Biosci Materials School of Freshwater Science UWM CEAS DOE Physics Funds Fluid Power NSF Foundations MSOE Academic Institutions Rapid Proto Center NIH DoD Interior EPA Greater Milwaukee Foundation USDA World Bank NOAA/DOC International © 2008, Brian D. Thompson, UWM Research Foundation Partners Funding Agencies 10/6/08 19 Monday, November 23, 2009
  • 23. Milwaukee 7 Water Cluster CH2MHILL Private Sector Public Sector Federal • Engineering services Joy Bucyrus Siemens GE UNDP Government DNR Veolia Great Lakes Water Advanced ITT MMSD • Water treatment equipment Chemical Systems • Water utilities M7/GMC Miller Coors • Ind. wastewater treatment City of Utilities • Intake quality, output quality Pentair Milwaukee • Energy consumption • Filtering & purification Opportunities Procorp AquaSensors Thermo Fisher Scientific Water Council Water User • Water reuse & softening Sanitarie • Phosphate & radium removal Environmental • Wastewater treatment • Algae control (& exploitation) design Municipalities • • Removal of PCBs from lakes & rivers Storm water containment, Treatment/ • Road salt Processing/ Badger Meter Flygt • • Ship’s ballast – policy/enforcement Aquaculture Energy/Efficiency Softening Analysis/ • pumps • Ethanol production efficiency • Water meters • • Lake Michigan contamination Policy issues – metering/incentives • Tar sands water treatment Measuring/ • Meter reading systems • Elimination of boiler scaling • Increasing brewing efficiency Control • Increased efficiency of water heating • Speeding treatment for large volumes Pumps/ Valves/ Fall River UW-Madison • Increasing treatment efficiency Components Bioscience Processing/Treatment • Carmen Aguilar – microbiology •Municipal wastewater treatment •Reverse Osmosis • David Petering –metal metabolism –Storm water treatment •Softening –Reduced use of chemicals AO Smith • Val Klump •Ships ballast - treatment • Tim Ehlinger – aquatic systems Fluid Transport/ •Industrial wastewater treatment –Farm manure, food processing waste, metals •Treatment targets –PCBs in sewer pieps Civil & Ind. Engr. • Burlage – PCR environmental test –Utilizing sewer sludge –Desalinzation • Water heaters •Residential Water Treatment –Radium in ground water Marquette • Shangping Xu – safe drinking water • • Li, Jin – pollutant transport modeling Bravo, Hector – hydraulic modeling –Residential water treatment, home filtration –Residential Water softening without salt –Pharmaceuticals –Phosphate Consumer • Christensen, Erik – pollutants in water Detection • • • Amano, Ryoichi - CFD Pillia, Krisna – porous media modeling Kevin Renken- mass transfer • Joe Aldstadt – analytical methods Products • Sobolvev – biproducts utilization • Peter Geissinger – detection Monitoring/Detection • Doug Cherkauer – groundwater hydrology • Alan Schwabacher– pharmaceuticals in water • Jim Waples – water aging • Water security Kohler • Tom Consi – aquatic robots • Real time monitoring • Faucets WATER Inst. • Tom Grundle - harbors • Chen, Junhong – nano materials, sensors • • User detection systems Real time sensing for life forms • Materials, coatings, plating • Casting technology • Pharmaceuticals Chem & Biosci Materials • Rohatgi, Pradeep – adv. castings, lightweight, lead-free • Aita, Carolyn – advanced coatings School of Freshwater UWM • Gong, Sarah – polymer materials Science CEAS DOE Physics Funds Fluid Power NSF Foundations MSOE Academic Institutions Rapid Proto Center NIH DoD Interior Partnerships • Sponsored Research Proj. • • Shared equipment Graduates Cluster Effects EPA Greater Milwaukee USDA • Workforce training • Shared resources/equipment • • Subcontractor/supplier Extramural grant support • Collaborative grants • Improved competitiveness Foundation World Bank • Philanthropic support • Translational science NOAA/DOC International © 2008, Brian D. Thompson, UWM Research Foundation Partners Funding Agencies 10/6/08 19 Monday, November 23, 2009
  • 24. Strategic Doing produces a swarm of innovations Disruptive innovation Swarm innovation Monday, November 23, 2009
  • 25. As we connect assets to our opportunities and actually do something, we notice the atmosphere changing... The “network effect” takes hold... High Inflection Point ne Zo Opportunities ty ni rtu po Low Op Low High Trust and collaboration Monday, November 23, 2009
  • 26. At Purdue, we have used Strategic Doing to generate over 50 initiatives (each with metrics) in four focus areas...with one administrator Core Focus Group 4 Focus 1 Focus Focus 2 3 Initiatives Initiatives Monday, November 23, 2009
  • 27. Here’s how the Northland narrative starts to emerge from the documents you have prepared Monday, November 23, 2009
  • 28. Here’s how your strategy starts to emerge from the documents you have prepared Partner Sponsor Sponsor Organizations Organizations Sponsor Organizations Sponsor Organizations Organizations Strategic Focus Areas Core Team Leadership Leadership and Team Communication Talent Development STEM Strategic Initiatives Entrepreneu Industry rship Industry Innovation Transformation Biomed and Health Care Forestry and Fiber Next Energy Innovative Mining MFG Transport Creative Logistics Monday, November 23, 2009
  • 29. Here’s how the new Northland narrative starts to emerge from the documents you have prepared Sustainability Health Innovation Creativity Talent Entrepreneur Monday, November 23, 2009
  • 30. We start with What could we do? Monday, November 23, 2009
  • 31. You have already started to answer that question... Sponsor Sponsor Organizations Sponsor Organizations Sponsor Organizations Organizations Strategic Focus Areas Leadership Leadership and Team Communication Talent Development STEM Entrepreneu Industry rship Industry Innovation Transformation Biomed and Health Care Forestry and Fiber Next Energy Innovative Mining MFG Transport Creative Logistics Monday, November 23, 2009
  • 32. Do we have this right? Is it a good starting point? Sponsor Sponsor Organizations Sponsor Organizations Sponsor Organizations Organizations Leadership Leadership and Team Communication Talent Development STEM Entrepreneu Industry rship Industry Innovation Transformation Biomed and Health Care Forestry and Fiber Next Energy Innovative Mining MFG Transport Creative Logistics Monday, November 23, 2009
  • 33. Sponsor Sponsor Organizations Sponsor Organizations Sponsor Organizations Organizations Entrepreneurship Advocacy Leadership Leadership and Team Communication STEM Talent Development Industry Adult Industry Innovation Transformation Biomed and Health Care Forestry and Fiber Next Energy Innovative Mining MFG Transport Creative Logistics Monday, November 23, 2009
  • 34. • Module 1: Open Networks • Module 2: Strategic Outcomes • Module 3: Strategic Initiatives • Module 4: Web 2.0 Monday, November 23, 2009
  • 35. We start with What should we do? This is the strategic question which is really 2 questions: Where are we going? How will we get there? Monday, November 23, 2009
  • 36. Exercise: Define the coffee cup Monday, November 23, 2009
  • 37. Let’s start with defining an outcome. Where are we going? Where do we want our region to be? What will people be doing? And how will they be doing it? 1. Pick an focus area 2. Define an outcome with 3 characteristics Monday, November 23, 2009
  • 38. We can use this network map to define our strategy more clearly Sponsor Sponsor Organizations Sponsor Organizations Sponsor Organizations Organizations Strategic Focus Areas Leadership Leadership and Team Communication Talent Development STEM Entrepreneu Industry rship Industry Innovation Transformation Biomed and Health Care Forestry and Fiber Next Energy Innovative Mining MFG Transport Creative Logistics Monday, November 23, 2009
  • 39. • Module 1: Open Networks • Module 2: Strategic Outcomes • Module 3: Strategic Initiatives • Module 4: Web 2.0 Monday, November 23, 2009
  • 40. Monday, November 23, 2009
  • 41. • Module 1: Open Networks • Module 2: Strategic Outcomes • Module 3: Strategic Initiatives • Module 4: Web 2.0 Monday, November 23, 2009
  • 42. • http://www.northlandstrategy.net/join • Invitation Code: northland • http://vimeo.com/channels/strategicdoing Monday, November 23, 2009
  • 43. • Module 5: Strategic Action Plan • Module 6: Using Strategic Doing Monday, November 23, 2009
  • 44. Strategic Action Plans: Modular, simple Introduction: What’s Changed Our Opportunity Our Vision and Purpose 1. Strategic Focus Area ‣ Outcome and Metrics ‣ Initiatives ‣ Action Steps 2. Strategic Focus Area ‣ Outcome and Metrics ‣ Initiatives ‣ Action Steps Monday, November 23, 2009
  • 45. Our Vision We will hand to future generations a Northland region that: Embraces entrepreneurs with thick networks of connections to speed investment and encourage risk-taking; Promotes creative minds and innovative thinking across business, education and government; Transforms our education systems from early childhood to mature adulthood to provide the 21st century skills we need to prosper; and Connects our region globally with the leadership skills to act strategically and prepare for what's next. Monday, November 23, 2009
  • 46. Transformation Opportunities Sponsor Entrepreneurship Sponsor Organizations Sponsor and Innovation Forestry and fiber Organizations Sponsor Organizations Focus Area Mining Organizations Transportation and Logistics Talent Development Education Forum Transformation Focus Area Emerging Opportunities Innovative Manufacturing Creative and Professional Biomed and Health Care Next Energy Leadership and Networks Focus Area Monday, November 23, 2009
  • 47. Transformation Opportunities Sponsor Entrepreneurship Sponsor Organizations Sponsor and Innovation Forestry and fiber Organizations Sponsor Organizations Focus Area Mining Organizations Transportation and Logistics Entrepreneurial Talent Education Forum Transformation Focus Area Emerging Opportunities Innovative Manufacturing Creative and Professional Biomed and Health Care Next Energy Leadership and Networks Focus Area Monday, November 23, 2009
  • 48. Transformation Opportunities Emerging Opportunities Forestry and fiber Innovative Manufacturing Mining Creative and Professional Transportation and Logistics Biomed and Health Care Next Energy Sponsor Sponsor Organizations Sponsor Organizations Talent Development Sponsor Organizations Organizations Forum Leadership and Education Entrepreneurship Networks Transformation and Innovation Focus Area Focus Area Focus Area Monday, November 23, 2009
  • 49. Transformation Opportunities Emerging Opportunities Forestry and fiber Innovative Manufacturing Mining Creative and Professional Transportation and Logistics Biomed and Health Care Next Energy Sponsor Sponsor Organizations Sponsor Organizations Entrepreneurial Sponsor Organizations Talent Organizations Forum Leadership and Education Research and Entrepreneurship Networks Transformation Innovation Focus Area Focus Area Focus Area Focus Area Monday, November 23, 2009
  • 50. Monday, November 23, 2009
  • 51. • Module 5: Strategic Action Plan • Module 6: Using Strategic Doing Monday, November 23, 2009
  • 52. Proposed Outcome: We will build an internationally recognized entrepreneurial region in the Northland which will: * Push the boundaries of our markets with business idea networks, business plan competitions, and new product development initiatives * Challenge young people to create their own jobs with creative entrepreneurial thinking * Expand our financial, management and mentoring networks to encourage entrepreneurial firms Proposed Initiatives To accomplish our outcomes we will 1. Triple the size of our Greenstone Group initiative in three years 2. Triple the size of Apex's strategy consulting initiative in three years 3. Triple the scope of our CEO's in Classroom initiative and move it into our Wisconsin counties 4. Launch a wood products cluster initiative through NRRI to engage up to 50 firms in a new product development network 5. Expand our web portal to include all 17 counties and expand the scope to focus on innovation and entrepreneurship resources 6. Launch a new business idea initiative targeted at our rural counties Monday, November 23, 2009