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General Mills Open Innovation Town Hall
 

General Mills Open Innovation Town Hall

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Slides prepared by General Mills for town hall meetings in which the company introduces itself to potential innovation partners.

Slides prepared by General Mills for town hall meetings in which the company introduces itself to potential innovation partners.

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  • We pursue a number of different ways to get our challenges out in from of innovatorsIn front of each of you is a playing card that represents one of the challenges that we are currently working to solve.These enable us to make our campaign portable and to bring them with us as we are traveling and meeting with people with relevant expertiseI carry a set of these with me to as I’m traveling and we have people across the many functions at General Mills who have become evangelists – always looking for that innovator who might have the solutionWe also found that these cards develop a life of their own as they get passed from person to person and company to company…
  • We pursue a number of different ways to get our challenges out in from of innovatorsIn front of each of you is a playing card that represents one of the challenges that we are currently working to solve.These enable us to make our campaign portable and to bring them with us as we are traveling and meeting with people with relevant expertiseI carry a set of these with me to as I’m traveling and we have people across the many functions at General Mills who have become evangelists – always looking for that innovator who might have the solutionWe also found that these cards develop a life of their own as they get passed from person to person and company to company…
  • So we’ve come a long way from Corporate policy 16We are very active in promoting our Connected Innovation program - a program that we call G-WIN or the General Mills Worldwide Innovation Network.Getting the word out that we are open for business and looking for best in class innovation partners.As our chairman ken Powell says, we do believe that there is tremendous opportunity to accelerating our innovation efforts by teaming up with great innovatorsIn fact it’s my belief that the next big technology to transform the food industry has already been invented – and my goal is to have General Mills find that technology first.We accept unsolicited submission on our G-WIN website, but even more importantly we post our key needs there for the world to see…
  • Our goal is to share as much as possible so that we increase the odds of successWe don’t want people guessing what we are looking for – again we are not looking for ideas – we are looking for solutions.Solutions to real business challenges that, if solved, unlock significant top or bottom line growth for us
  • One idea that was shared included a capability for making great tasting yogurt smoothies at homeThe brand manager of our Green Giant business saw this and immediately could see the incremental growth potential for his frozen vegetable businessBorrowing the equity internally from our Yoplait refrigerated yogurt business, this product was introduced into club stores and was quickly a big winnerThis year we will be introducing the product nationally across all retail channels

General Mills Open Innovation Town Hall General Mills Open Innovation Town Hall Presentation Transcript

  • Connected Innovation at General Mills
    Mike Helser, Ph.D.
    Mike Antinone, Ph.D.
  • General Mills
    World’s 6th largest food company
    $15+ billion in FY09 net sales*
    30,000 employees
    Marketed in more than100 countries
    *Includes proportionate share of JV sales
  • Delivering Innovation Since 1866
    1869
    1866
    1921
    1924
    1928
    2001
    1941
    1903
    1990
    1951
    2008
    2005
  • Championship Brands
  • Why “Connected Innovation”?
    Invention
    Model
    Connection
    Model
    Colleagues
    Universities
    Suppliers
    Other Industries
    Government Labs
    Internal Collaboration
    Collaboration with Trusted Partners
    Collaboration with New Partners
    The world is my lab
    The lab is my world
    FoodManufacturers
  • Open Innovation Model
    Product
    Solution
    Technology
    Connected Innovation Solutions
    Technology
    6
    Solutions:
    • Technologies
    • Technical Expertise
    • Ready-To-Go Products
  • Making Connections
    GOV’T
    AGENCIES
    INTERNAL
    ROLODEX
    SME’s
    ALUMNI
    CONSORTIA
    RESEARCH
    INSTITUTES
    TRADE
    SHOWS
    ENTREPRENEURS
    PROFESSIONAL
    SOCIETIES
    UNIVERSITIES
  • How We Will Make Connections
    8
    Inviting Through Networking
    Inviting Through GWIN
  • Inviting Contact through Networking
    9
  • “Viral” Campaigns
    (Leverage iNNo360)
  • Innovation Opportunity Brief
    (Leverage iNNo360)
  • Inviting Contact through G-WIN
  • Sharing Your Novel or Unique Idea
    13
  • Sharing Our Key Needs
  • Matching Talent with Needs
    15
    Contact Info
    Bio
    Key Words
    Academic Publications
    Patents
  • Joining the G·WIN Network!
    16
    Leave us your business card and attach the brief bio form
    Enter the G·WIN web site and register
    www/generalmills.com/win
  • G·WIN Registration Page
    17
     
     
  • Why Partner With Us
    18
    Leveraging Your Idea
    With Our Expertise
    • Powerful Global Brands
    • Marketing
    • Brand Design
    • Manufacturing and Distribution Scale
    • Technical Assistance
    Bringing all the pieces together
  • Flexible Partnering Model
    Guiding Principles
    • Nimble
    • Transparent
    • Mutually beneficial
    • Build on-going relationship
    GMI
    Needs
    Partner
    Needs
  • Connecting with Suppliers
  • Connecting with Universities
  • Connecting with Companies
  • Connecting with New Geographies
  • 24
    Areas of Interest to General Mills
    Health
    Reduce Sodium, Sugar and Fat
    Deliver Targeted Health Benefits
    Heart Health, Weight Management, Immunity, Cognition, Digestion
    Whole Grain & Fiber
    New Claims based on Clinical Research
    Improved functionality; Lower Cost
    Simplify Ingredient Labels
    New natural alternatives
  • 25
    Areas of Interest to General Mills
    Sustainability
    Reduce Environmental Impact
    Packaging, Waste, Water, Energy, Green House emissions
    Cost Reduction
    Technology to Enable Cost Savings
    Ingredients, Formulation, Manufacturing, Packaging
    Product Innovation
    Ready to Go Products
  • Thank You
    www.generalmills.com/WIN
    (763) 764-4946 (GWIN)
    G-WIN@genmills.com