EG2008 Missouri Eco Gardening June 08 Presentation


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2008 Economic Gardening Gathering in Steamboat: Missouri Economic Gardening

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  • EG2008 Missouri Eco Gardening June 08 Presentation

    1. 1. Community Economic and Entrepreneurial Development: Missouri Model National Economic Gardening Gathering June 13, 2007 Sharon Gulick, Director ExCEED (Community Economic and Entrepreneurial Development) [email_address]
    2. 2. Rebuilding the Economic Development Pyramid Graphic courtesy of Brian Dabson, RUPRI Recruitment Retention Entrepreneu rship Entrepreneurship Retention Recruitm ent
    3. 3. From recruitment… Graphic courtesy of Brian Dabson, RUPRI
    4. 4. and local competition… VS. Graphic courtesy of Brian Dabson, RUPRI
    5. 5. … to entrepreneurship Graphic courtesy of Brian Dabson, RUPRI
    6. 6. … and regional collaboration + Graphic courtesy of Brian Dabson, RUPRI
    7. 7. Successful Entrepreneurial Development Systems <ul><li>Focus on entrepreneurs </li></ul><ul><li>Build on assets </li></ul><ul><li>Encourage collaboration & take regional approach </li></ul><ul><li>Engage youth, minorities, aging and others who are not usually invited to the table </li></ul><ul><li>Strategically target entrepreneurs </li></ul><ul><li>Celebrate community and entrepreneurial success! </li></ul>
    8. 8. ExCEED <ul><li>Is a multi-disciplinary program that cuts across all Extension program areas and is focused on revitalizing rural economies through alternative approaches to economic development. </li></ul><ul><li>Uses an engagement and collaborative learning model to re-energize local economies to build sustainable economies based on the strengths and assets of the local community or region. </li></ul><ul><li>Works with community leaders to develop strategies that ensure wealth transfer in rural communities. </li></ul>
    9. 9. ExCEED’s Purpose <ul><li>Build awareness among rural communities of entrepreneurship and place-based economic development strategies. </li></ul><ul><li>Assist communities in supporting, encouraging and facilitating entrepreneurship. </li></ul><ul><li>Participate in the development of vibrant rural economies and enhance community’s economic base and quality of life. </li></ul>
    10. 10. <ul><li>Facilitate collaborations between the University of Missouri and communities throughout the state. </li></ul><ul><ul><li>Cross-disciplinary team representing all Extension divisions (CD, BD, AG, HES, 4-H) as well as University partners such as OSEDA, BRIDG, RUPRI, CPAC, and VISTA. </li></ul></ul><ul><ul><li>Extension field faculty actively participate with local projects. </li></ul></ul><ul><ul><li>Campus faculty connected to community projects. </li></ul></ul>
    11. 11. ExCEED Engagement Process
    12. 12. Outreach and Development <ul><li>Informational sessions across the state. </li></ul><ul><li>Communities/regions apply for participation. </li></ul><ul><li>Projects selected and local project leadership teams formed. </li></ul><ul><ul><li>Includes business, nonprofit, education, government, utilities, chamber/economic development, etc., as well as Extension faculty. </li></ul></ul><ul><ul><li>Responsible for guide project, setting goals, reporting, participate in final evaluation. </li></ul></ul><ul><ul><li>Representative of regional diversity. </li></ul></ul>
    13. 13. Assessment <ul><li>Visioning session </li></ul><ul><ul><li>Assets and Challenges </li></ul></ul><ul><li>Data analysis – </li></ul><ul><ul><li>2 phases: basic demographics, baseline study </li></ul></ul><ul><li>Project leadership team and ExCEED staff compile and analyze data </li></ul><ul><li>Strategic Plan </li></ul>
    14. 14. Implementation <ul><li>Develop an action plan based on strategic plan, visioning session, baseline data and other input to identify priority areas and prioritize actions. </li></ul><ul><ul><li>Leadership team takes lead, but committees and task forces created for specific activities. </li></ul></ul><ul><li>ExCEED provides financial and technical assistance to engage University and Extension faculty, program and key partners. </li></ul>
    15. 15. Evaluation and Results <ul><li>Projects submit quarterly and annual reports. </li></ul><ul><li>Formal evaluation and community re-assessment conducted at conclusion of project. </li></ul><ul><li>Findings used to modify future engagement design, create new programs and curriculum, identify best practices. </li></ul><ul><li>Report on findings and best practices. </li></ul>
    16. 16. Early Community Issues <ul><li>Leadership capacity </li></ul><ul><li>Collaboration building </li></ul><ul><li>Access to capital (adults & youth) </li></ul><ul><li>Downtown revitalization </li></ul><ul><li>School system engagement </li></ul><ul><li>Research, evaluation & analysis </li></ul><ul><li>Foster more entrepreneurs </li></ul><ul><li>Focus on youth </li></ul><ul><li>Capture community wealth </li></ul><ul><li>Involve more residents in entrepreneurial community </li></ul>
    17. 17. ExCEED Regional Projects NW MO Old Trails Show Me E! BYOB Ozark Heritage NE MO RBOG Brookfield Chariton County MRH All Natural SMEDA
    18. 18. Brookfield <ul><li>Using HTC approach </li></ul><ul><li>Community Foundation established </li></ul><ul><li>Leadership program underway </li></ul><ul><li>Entrepreneur network </li></ul><ul><li>Existing business visitation program </li></ul><ul><li>Provider Network under development </li></ul><ul><li>Youth entrepreneurship education & mentorship </li></ul><ul><li>Downtown Revitalization initiative </li></ul>
    19. 19. Brookfield <ul><li>Business Expansion: </li></ul><ul><ul><ul><li>43 New Jobs and 45 Retained Jobs </li></ul></ul></ul><ul><ul><ul><li>$1 million in additional payroll </li></ul></ul></ul><ul><ul><ul><li>Lease/sale of community’s 10 year old spec building </li></ul></ul></ul><ul><ul><ul><li>$2.5 million investment </li></ul></ul></ul>Success!
    20. 20. Chariton County <ul><li>Focusing on youth -- MYOB </li></ul><ul><ul><li>Curriculum provided to schools </li></ul></ul><ul><ul><li>Workshops for youth (91 students in 2006) </li></ul></ul><ul><ul><li>7 youth-owned businesses started </li></ul></ul><ul><ul><li>Workshops/training for teachers </li></ul></ul><ul><li>Leadership Program – youth & adult </li></ul><ul><li>Revolving Loan Program for youth </li></ul>
    21. 21. Mississippi River Hills <ul><li>Missouri Cuisines Project </li></ul><ul><ul><li>Marketing region (Ex: regional maps) </li></ul></ul><ul><ul><li>Developing Quality Standards and regional label of origin – “ appellation” </li></ul></ul><ul><ul><li>Restaurants, local and outside the region, are using products grown or produced in region. </li></ul></ul><ul><li>Workshops for local businesses </li></ul><ul><li>Foundation established </li></ul><ul><li>Youth entrepreneurship </li></ul>
    22. 22. Northwest Missouri <ul><li>Tourism </li></ul><ul><li>Business Development </li></ul><ul><li>Youth = young farmers </li></ul><ul><li>Network of resource providers including local banks </li></ul><ul><li>Working with local schools on entrepreneurship curriculum </li></ul>Wind Farm Success!
    23. 23. Ozark Heritage Region <ul><li>Focusing on youth </li></ul><ul><li>Engaged 15 of 23 school districts in Year 1; all 23 in Year 2 </li></ul><ul><ul><li>Student business competition </li></ul></ul><ul><ul><ul><li>15 student-led businesses </li></ul></ul></ul><ul><li>Youth will be followed to determine impact of entrepreneurship education on their career/location choices </li></ul>South Central Career Center, CC Café
    24. 24. New ExCEED Projects <ul><li>All Natural -- tourism </li></ul><ul><li>BYOB -- year-round employment; entrepreneurship </li></ul><ul><li>NE Missouri RBOG -- create regional economic development plan </li></ul><ul><li>Old Trails -- tourism </li></ul><ul><li>Show Me E! – youth entrepreneurship </li></ul><ul><li>SMEDA – economic development </li></ul>
    25. 25. Outcomes As of June 30, 2007 Contributions to local Foundation/Endowments $283,000 Other grants received $202,500 Leadership Programs/participants 3 / 67 Participants assuming community leadership 38 Youth education & training events / participants 38 / 846 Youth-owned businesses started 22 Training Programs 23 Attendees at training programs 255 New Businesses Started 28 Business Expansions 7 New/Retained Jobs 49 / 45 Retained Jobs 45 New Investment $222.67 mill. Business Visitations 40
    26. 26. Other Initiatives <ul><li>Training </li></ul><ul><ul><li>Missouri Entrepreneurial Communities </li></ul></ul><ul><ul><li>Fundamentals of Economic Development </li></ul></ul><ul><li>Enhance Extension faculty skills </li></ul><ul><ul><li>Provide access to resources, training, etc. </li></ul></ul><ul><li>Facilitate key partnerships </li></ul><ul><ul><li>Campus faculty </li></ul></ul><ul><ul><li>Missouri Rural Development Council </li></ul></ul><ul><ul><li>National Partners </li></ul></ul>
    27. 27. Data Connections <ul><li>Community Policy Analysis Center (CPAC) </li></ul><ul><li>Office of Social and Economic Data Analysis (OSEDA) </li></ul><ul><li>RUPRI </li></ul><ul><li>Missouri Department of Economic Development – MERIC </li></ul><ul><li>Business Research and Information Development Group (BRIDG) </li></ul><ul><ul><li>Missouri approach to “economic gardening” </li></ul></ul>
    28. 28. Entrepreneurship: Where Practice and Theory Meet November 6-7, 2008 St. Louis, Missouri
    29. 30. For more information… <ul><li>Sharon Gulick </li></ul><ul><li>Director, ExCEED </li></ul><ul><li>University of Missouri Extension </li></ul><ul><li>222 Gentry Hall </li></ul><ul><li>Columbia, Missouri 65211 </li></ul><ul><li>Phone: 573-884-0669 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Web: </li></ul>
    30. 31. Supporting exCEED Communities with Economic Gardening <ul><li>Steve Holt </li></ul><ul><li>Small Business Development Center </li></ul><ul><li>Chillicothe, Missouri 64601 </li></ul><ul><li>660-646-6920 </li></ul><ul><li>[email_address] </li></ul>
    31. 32. Missouri Economic Gardening Initiative <ul><li>exCEED created the need to provide support to a variety of rural communities choosing a variety of strategies to grow their economies. </li></ul><ul><li>Some strategies would be unique, but others would adopt existing frameworks, such as HTC and others would be best served by a menu of “best practices”. </li></ul><ul><li>Economic Gardening concepts seemed to be a universal fit. </li></ul>
    32. 33. Missouri Economic Gardening Objective <ul><li>Access low cost sources of information </li></ul><ul><li>Utilize the state-wide network of Business Development Specialists and SBDC counselors to deliver tactical and strategic information to entrepreneurs and communities to help them start and grow ventures </li></ul><ul><li>Provide coaching and guidance through the lifecycle of the venture </li></ul>
    33. 34. Missouri SBDC & Extension Network
    34. 35. Purchased Data Bases <ul><li>JJ Hill Research Library </li></ul><ul><ul><li>Assisted searches </li></ul></ul><ul><ul><li>Access to 21 Premium Data Bases </li></ul></ul><ul><li>ESRI Business Analyst Online </li></ul><ul><ul><li>GIS </li></ul></ul><ul><ul><li>Businesses and Employment by SIC & NAICS </li></ul></ul><ul><ul><li>Demographic data </li></ul></ul><ul><ul><li>Expenditure data </li></ul></ul><ul><ul><li>Psychographic data </li></ul></ul><ul><ul><li>Traffic Counts </li></ul></ul><ul><ul><li>Fee based studies </li></ul></ul>
    35. 36. Data Bases <ul><li>Yellow pages </li></ul><ul><li>Google Scholar </li></ul><ul><li> </li></ul><ul><li> Research RoundUp: Business Filings Databases </li></ul><ul><li> Missouri Department of Revenue public reports </li></ul><ul><li> Missouri Economic Research and Information Center </li></ul>
    36. 41. Entrepreneurial Support <ul><li>Show them their market </li></ul><ul><li>Show them their customers </li></ul><ul><ul><li>Demographics </li></ul></ul><ul><ul><li>Psychographics </li></ul></ul><ul><ul><li>Expenditures </li></ul></ul><ul><li>Help them find customers </li></ul><ul><ul><li>D&B business to business </li></ul></ul><ul><ul><li>InfoUSA </li></ul></ul><ul><li>Help them analyze their competition </li></ul><ul><li>Help them understand their industry </li></ul>
    37. 46. Business Analyst Online Expenditure Reports <ul><li>Household Budget </li></ul><ul><li>Automotive Aftermarket </li></ul><ul><li>Financial </li></ul><ul><li>House & Home Exp. </li></ul><ul><li>Medical </li></ul><ul><li>Recreation </li></ul><ul><li>Retail Goods & Services </li></ul>
    38. 47. Recreation Expenditures
    39. 48. 70 Mile Auto Expenditures
    40. 50. HillSearch & Other Tools
    41. 51. Competitors 70 Mile Radius
    42. 52. Total Qty Trucks, Tractors, Cars and Replacement Parts by Type
    43. 53. 60 Min. Drive Time Market Comparison of Existing Sporting Goods Stores
    44. 54. Industries Supported <ul><li>Retail </li></ul><ul><ul><li>Restaurants </li></ul></ul><ul><ul><li>Entertainment </li></ul></ul><ul><ul><li>Clothing and accessories </li></ul></ul><ul><ul><li>Electronic </li></ul></ul><ul><ul><li>Mail order </li></ul></ul><ul><li>Financial </li></ul><ul><ul><li>Commercial lending </li></ul></ul><ul><ul><li>Insurance </li></ul></ul><ul><li>Manufacturing </li></ul><ul><li>Construction </li></ul><ul><li>Service </li></ul>
    45. 55. Community Support <ul><li>Brookfield HTC </li></ul><ul><li>Asset assessment </li></ul><ul><ul><li>Population demographics </li></ul></ul><ul><ul><li>Population and housing breakdowns </li></ul></ul><ul><ul><li>Business starts </li></ul></ul><ul><ul><li>Retail Market Profile </li></ul></ul><ul><ul><li>Tourism </li></ul></ul><ul><li>Economic Developers </li></ul><ul><li>Bond Issues and Feasibility Studies </li></ul><ul><ul><li>Library </li></ul></ul><ul><ul><li>TIF </li></ul></ul><ul><ul><li>Museum </li></ul></ul>
    46. 56. Summary <ul><li>Economic Gardening is a flexible “best practice” tool that can be adapted to support communities and entrepreneurs in a variety of settings. </li></ul><ul><li>Technology has made basic “tools” very affordable. </li></ul><ul><li>Free websites and other agency resources stretch your dollars and enhance your output. </li></ul>
    47. 57. Questions?