BIllingViews  Consumer Survey:  Are U.S. Mobile Subscribers Ready to Replace Debit & Credit  Cards with Direct-to-Bill Mob...
Survey Detail                                                                                           BIllingViewsWe ask...
The Panel                                                                                                 BIllingViews    ...
Sentiment by Operator                                                                              BIllingViews  Verizon  ...
By Age and Gender                                                                                 BIllingViews          Ag...
What does it mean that 15% are willing to adopt?                                                                BIllingVie...
Conclusions from Initial Survey                                                  BIllingViews    The potential for Direct-...
Upcoming SlideShare
Loading in …5
×

BillingViews Direct-to-Bill Mobile Payment Survey Details

366 views
305 views

Published on

Detailed results of BillingViews' initial survey on U.S. mobile subscribers' willingness to adopt direct-to-bill mobile mobile payments.

Published in: Economy & Finance
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
366
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

BillingViews Direct-to-Bill Mobile Payment Survey Details

  1. 1. BIllingViews Consumer Survey: Are U.S. Mobile Subscribers Ready to Replace Debit & Credit Cards with Direct-to-Bill Mobile Payment? 1© Copyright BillingViews Ltd., 2013. All rights reserved. www.billingviews.com
  2. 2. Survey Detail BIllingViewsWe asked: If you bought something using your mobile phone,would you consider charging it directly to your mobile bill? 15% said they would. 4% 11% o 42% prefer credit card. o 28% prefer debit card. 15% 42% o 15% make lack of trust in their provider the decisive issue. o 28% of those who said “Yes” 28% specify that they’d want loyalty points. Yes, but only if I get points. Yes, that sounds good. No way, I dont trust my provider. No, Id rather use my debit card. No, Id rather use my credit card. 2© Copyright BillingViews Ltd., 2013. All rights reserved. www.billingviews.com
  3. 3. The Panel BIllingViews Survey Respondents by Operator Verizon Panelists had to subscribe to Wireless mobile service from one of the 12% U.S. “Big 4.” T-Mobile 12% AT&T Wireless o This was a preliminary survey of 500 44% people. Sprint o Respondents are weighted in favor of 32% AT&T & Sprint. 3© Copyright BillingViews Ltd., 2013. All rights reserved. www.billingviews.com
  4. 4. Sentiment by Operator BIllingViews Verizon T-Mobile Yes Yes 13% 19% Sentiment is similar across operators. No No 87% 81% o Statistical relevance is valid Sprint AT&T when we break responses down Yes Yes to “Yes” & “No.” 14% 20% o Each operator has a significant portion of subscribers already willing to adopt. No No 80% 86% 4© Copyright BillingViews Ltd., 2013. All rights reserved. www.billingviews.com
  5. 5. By Age and Gender BIllingViews Age Group % Yes 34 and under segments are most 18 to 24 22% amenable. 25 to 34 30% 35 to 44 12% o Significant percentages are willing to adopt, however, in 35 to 64 age groups. 45 to 54 13% 55 to 64 12% o Debit card is greatest challenger in younger 65+ 5% segments. o Credit cards become more prevalent in older segments. Men Women Yes 18% Yes 13% Men are slightly more ready to adopt D2B mobile pay than are women. No No 82% 87% 5© Copyright BillingViews Ltd., 2013. All rights reserved. www.billingviews.com
  6. 6. What does it mean that 15% are willing to adopt? BIllingViews Potential D2B Mobile Pay Early Adopters12,000,00010,000,000 8,000,000 9,757,440 9,626,760 30+ million customers 6,000,000 7,405,200 generating 9.1 Billion Debit 4,000,000 4,138,200 Transactions Per Year. 2,000,000 0 AT&T Wireless Sprint T-Mobile Verizon Early Adopters Based On: Wireless Survey responses by operator (Slide 3) x US adult population over 18 x Annual Debit Transaction Opportunity Respective operator market share*3,500,000,0003,000,000,0002,500,000,000 2,927,232,000 2,888,028,000 Annual Opportunity Based On:2,000,000,000 2,221,560,000 Average 25 Debits per user per month** x1,500,000,000 Early adopter estimates (above) x1,000,000,000 1,241,460,000 12 (months) 500,000,000 0 *Source: Chetan Sharma Consulting AT&T Wireless Sprint T-Mobile Verizon **Source: Bank of America Wireless 6© Copyright BillingViews Ltd., 2013. All rights reserved. www.billingviews.com
  7. 7. Conclusions from Initial Survey BIllingViews The potential for Direct-to- Bill mobile charging and payment is enormous. o Average of 15% of Big 4 Operators’ subscribers are willing to adopt Direct-to-Bill Mobile Payments now. o That’s more than 30 million potential early adopters. o If operators earn their debit card purchases alone, it would translate into more than 9 billion transactions per year. 7© Copyright BillingViews Ltd., 2013. All rights reserved. www.billingviews.com

×