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Alex leslie etis krackow

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The impact of Over the Top players on telecoms operators. From SMS to video, telecoms operators' revenues are under threat. Should they respond by competing, blocking ... or partnering?

The impact of Over the Top players on telecoms operators. From SMS to video, telecoms operators' revenues are under threat. Should they respond by competing, blocking ... or partnering?

Published in: Technology, Business
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  • 1. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   How  to  compete  with  the  OTT   players  and  mone?ze  new  services   Alex  Leslie   Publisher   BillingViews  
  • 2. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  Scary  Sta?s?cs   Revenues  down   $13.9  billion  in   2011   Losses  of  up   to  $54   billion  by   2016  -­‐  Ovum   Revenues   down  40%  by   2015  -­‐  STL   SMS  Hit  By     Messaging   SMS  
  • 3. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   O  
  • 4. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   OTT   con  
  • 5. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  Scary  Sta?s?cs  (2)   We  are  entering   the  ZeZabyte   era!  -­‐  Cisco   1  ZB  =  1  000  000  000  000  000  000  000  bytes   1  terabyte  =  10  12   1  Petabyte  =  10  15   1  Exabyte  =  10  18   1  Zetabyte  =  10  21  
  • 6. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  Scary  Sta?s?cs  (2)   – Global  IP  traffic  to  reach  1  zetabyte  by  2015   – Traffic  will  grow  at  23  percent  p.a.  thru  2017   – Busy  hour  Internet  traffic  increased  41  percent  in   2012   – Busy  hour  traffic  in  2017  will  be  865  Tbps  –  the   equivalent  of  720  million  people  streaming  an  HD   video  simultaneously   – Video  traffic  will  be  69  percent  by  2017   Cisco  Visual  Networking  Index  
  • 7. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   Which  is  a  bit  OTT  
  • 8. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   Mind  you….  
  • 9. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  The  Scariest  Sta?s?c     – Is  that  operators  get  virtually  none  of  the  value   and  therefore  the  revenue  (and  the  OTT  players   are  beginning  to  charge)   At  the  moment…  
  • 10. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  The  Solu?on?   – Ignore   – Block   – Compete   – Partner   ?
  • 11. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  The  Solu?on?   – Ignore   – Block   – Compete   – Partner  
  • 12. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  Compete?   – RCS/Joyn  
  • 13. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  The  Solu?on?   – Ignore   – Block   – Compete  ??   – Partner?  
  • 14. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  Rumours  of  SMS’s  death  greatly  exaggerated   – Cri?cal  communica?ons  channel  for  operators   – Crucial  part  of  Direct  Operator  Billing  (mobile   payments  will  be  worth  $617  billion  by  2017  –   Gartner)   – Big  Brands  are  moving  to  precision  marke?ng   •  Texts  are  personal,  reliable,  global   The  Death  of  SMS  
  • 15. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  And  (oddly)  voice  in  a  world  of  data?   – Quality  will  become  a  differen?ator   – Skype  challenged  operators  to  open  a  dialogue   with  them  –  at  TM  Forum  Management  World   The  Death  of  SMS  
  • 16. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  Apps,  search,  social?   – Help  merchants  avoid  the  Apple  Tax   – Help  customers  go  social   – Help  customers  buy  stuff   DOB  Survey  
  • 17. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  Video  -­‐  nasty?   – Partner  for  proper  QoS   •  Customers  will  not  blame  operators   – Use  data  to  serve  adverts  
  • 18. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  Tools  or  Weapons?   – Data  (Big,  but  Beau?ful)   – Billing  rela?onship  (Trust  is  key)   – Reach  
  • 19. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   •  CONCLUSION     – OTT  players  as  partners   – Change  thinking  to  ‘Internet’   – Real  ?me  mentality  
  • 20. Billing  &  Revenue  Management     Working  Group     Krackow,  28  June  2013   Thank  You   Alex  Leslie   alex@billingviews.com   www.billingviews.com    

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