Web 2.0 and Social Media

7/25/2010
© Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro
1
www.gapingvoid.com

What’s
Your
Dream?
2
www.germwork.net

3
Web 1.0
The web as you knew it

4
Anonymity
Publishing
Personal Websites
Page Views
Directories(taxonomy)*
CMS
Domain Name Speculation
Giving and Receiving

5
sharing
Pay per Click
WIKI
SEO
Podcasting
Folksonomy
rss
design
Video
Ajax
WEB 2.0
Blogs
CSS
Social Media
SEM
Usability
XML
PARTICIPATION
Audio
The Long Tail
Joy of Use

7
It says....
“ Web 2.0 is a massive social experiment
This is an opportunity to build a new kind of international understanding, not politician to politician, great man to great man, but citizen to citizen, person to person.
It's a chance for people to look at a computer screen and really, genuinely wonder who's out there looking back at them. ”
Where have you been…???

9
What’s Social Media?

SOCIAL MEDIA
IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO.http://www.wikipedia.org

“Social media
is people having conversations online.”

The conversations are powered by…
Blogs
Micro Blogs
Online Chat
RSS
Widgets
Social Networks
Social Bookmarks
Message Boards
Podcasts
Video Sharing Sites
Photo Sharing Sites
Virtual Worlds
Wikis
(…just to name a few)

But Why Should I Care..?
13

Reason #1
SOCIAL-NETWORKING SITES ARE OFFICIALLY MORE POPULAR THAN MOST SITES.
TIME, OCTOBER 13, 2007

Almost 4,000,000articles

>100,000,000 videos
(65,000 new videos/day)

200,000,000
blogs

1.5 million
residents

73%
of active online users have read a blog
Source: Universal McCann Comparative Study on Social Media Trends April 2008

45% have started their own blog

39%
subscribe to an RSS feed

57%
Have joined a social network

55% have uploaded photos

83%
have watched video clips

The Fact is
“IN 2008, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.”
IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING - AN OVERVIEW, APRIL 2008

Web 2.0 is not a fad
IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.

The old communication model was a monologue.

Only 18% of
TV ad campaigns generate positive ROI

90% of people who can skip TV ads, do.

The average person is exposed to
3000
advertising messages/day

14%
ONLY
OF PEOPLE TRUST ADVERTISEMENTS.

Reason #2
78%
OF PEOPLE TRUST THE RECOMMENDATIONS OF OTHER CONSUMERS.
NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007

Obvious, Isn’t it?
14%
78%

The new communication modelis a dialogue.

Which means it’s….
Which makes it
TRANSPARENT
INCLUSIVE
AUTHENTIC
VIBRANT
CONSUMER-DRIVEN

“Content is the new democracy and we the people, are ensuring that our voices are heard.”
Brian Solis, “The Social Media Manifesto”

Reason #3
PEOPLE ARE TALKING ABOUT YOUR BRAND.
RIGHT NOW.

34%
post opinions about products & brands on their blog

36% think more positively about companies that have blogs

32%
trust bloggers’ opinions on products & services

Welcome to the future.
SOURCE: UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008

Tomorrow’s consumers are today’s “digital natives.”

By 2010, Millenials/Gen Y-ers will outnumber Baby Boomers.

We already wield $350 BILLION/year in direct spending power.

MILLENIALS SPEND >16 HOURS/WEEK ONLINE.

96% OF THEM HAVE JOINED A SOCIAL NETWORK.

They have an average of
53 online friends.

AND WE DON’T CARE ABOUT AN AD.
WE CARE WHAT THEIR FRIENDS THINK.

Want to board the 2.0 wagon?
Translation:
Climb on!

A.
Listen.

Immerse yourself in the conversations.
(any or all of the above are a good place to start!)

Messages are not conversations.

B.
Participate.

social >media
Hint: Share some stuff.

IT’S A DIALOGUE, NOT A MONOLOGUE.
Me, too! And isn’t the bartender just dreamy?
I absolutely ADORE the food at that restaurant!

C.
Relinquish
control.

THE GOAL IS TO:ENABLE
INSPIRE
INFLUENCE
&…

D.
Engage!

WARNING!!
“Any blog that spins the truth will be found out. In a world of social media honesty is the only policy.”
OPEN
HONEST
AUTHENTIC
DIALOGUE

61
The End*
*Not quite.

Conceptualized and created
by:
www.effectworks.com

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Web 2.0 and Social Media

by Effect Works on Jul 02, 2010

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Web 2.0 and Social Media — Presentation Transcript