Mind the Gap - A Pecha Kucha Presentation by Pravin Shekar

Pravin Shekar theMind Gap

The Great Indian Divide

Change is here. It is time to embrace it.

India has617,530,000*mobile users,as of May 2010*which accounts for 52.3%of the total population

Face-to-Face CATIEthnography SMS IVRS WAP/Application Based

SMS based survey mechanism 2-Way 2-Way Dialogue/Survey Dialogue/SurveyRespondent SMS Gateway Logic Handler Survey responses are deposited to the server Panelist is drawn from Online Panel

a gener at ion gap st udy amongst par ents and youth aged between 1 and 22 5a sms based appr oach acr oss two distinct Basic featur e of all phones, gener ation sets Anytime anywher e sur veys Quick Tur n- ar ound time Dr op outs possible due to congestion, Syntax dependent, Limited size, Mistaken for Ads, Response size limited

Application based survey (for Smart Phones) Logic HandlerRespondent Survey responses are deposited to the server Sample is drawn from Online Panel Application to be downloaded

To det er mine t he at t it ude ofDecision Maker s in employing Differ ently- abled people. Better TAT than online sur veys J ava Application based sur vey Anytime, anywher e sur veysSoftwar e and Har dwar e Compatibility issues, Dr op- outs due to congestion, Consider able costs involved in taking the sur vey

Automated Voice Response System Create voice files Script a in different languagesquestionnaire Call the Translate into various respondents languages

To solicit t he feedback of t hefar mer s and to find thepr efer r ed mode ofcommunicationV er y effective for scr eener s, shor tsur veys, feedback studies An ex cellent mode for collecting open- end data.The key is to keep the r espondent engagedand to connect him to a customer ser vicer epr esentative whenever r equir ed

Where does thisleave us?

When it comes to the developing nations,the ‘one-size-fits-all’ approach doesn’t work

What Next? Online Surveys at Government Kiosks - The InfothelaPublic-Private Partnership

What Next? WAP based surveysMobile Clinics

Push the green Ask any questions! An operator will And give you an Push the redbutton to start. (In look it up online immediate answer! button when you local language) are done. The Question Box is Open Minds initiative that helps people find Question answers to everyday questions like health, Box agriculture, business, education and entertainment.

The iPad Wave

“ You cannot reach a place of breakthrough without going through a period of breakdown - Robin Sharma in ‘The Leader without a Title’

Mind the Gap - A Pecha Kucha Presentation by Pravin Shekar

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