Ewww! - A Thotmos Casestudy for Lifecell International

Life Cell Femme, in association withwanted to introduce the concept ofmenstrual blood stem cell banking

Life Cell Femme, in association with wanted to introduce the concept of menstrual blood stem cell bankingYou’re probably squirming already

Life Cell Femme, in association with wanted to introduce the concept of menstrual blood stem cell bankingYou’re probably squirming already Hear our Success Story! DISCLAIMER: No blood was lost, from anywhere, during the execution of this marketing exercise

Stem cells are the body’s master cells that develop into any kind of cell / tissue and hence can be used to repair any kind of tissue or organA proven cure in the cases of Blood Cancer and Thalessemia

Stem cells are the body’s master cells that develop into any kind of cell / tissue and hence can be used to repair any kind of tissue or organA proven cure in the cases of Blood Cancer and Thalessemia Femme is a revolutionary concept from LifeCell International, for harvesting and preserving stem cells from a woman’s menstrual blood

Stem cells are the body’s master cells that develop into any kind of cell / tissue and hence can be used to repair any kind of tissue or organA proven cure in the cases of Blood Cancer and Thalessemia Femme is a revolutionary ? ! ? ! ? ! concept from LifeCell Initially, known sources International, for harvesting of stem cells were and preserving stem cells embryonic (from a from a woman’s menstrual baby’s placenta) and blood the bone marrow

Today, research has shown that a woman’s menstrual bloodis a rich source of ‘mesenchymal’ stem cellsEasily collectible and cryo-preserved, these cellscan treat serious conditions ranging frompulmonary diseases to multiple sclerosis

Today, research has shown that a woman’s menstrual blood is a rich source of ‘mesenchymal’ stem cells Easily collectible and cryo-preserved, these cells can treat serious conditions ranging from pulmonary diseases to multiple sclerosisWhos thebetter sex now?

To dispel the social stigma concerning menstrual phenomenon in women To evoke a positive response+ to the idea of menstrual blood stem cell banking To leave you slightly matured and cleverer about tactical marketing techniques

We wentmacroscopic. Very.

We wentmacroscopic. Very. To the point of involving the gender in its entirety

Simple.

Simple. Male-bashing!

Simple. Male-bashing!The age old battle of the sexes

The core thought being

The core thought being “ ”

Doubly effective as thelaunch date coincided with

Social media Personal Vendetta

Social media Personal VendettaA woman’s ire against themale sex is a potentsource of chaotic energy.When channeled throughthe social media vortex

Social media Personal VendettaA woman’s ire against the That is…male sex is a potentsource of chaotic energy.When channeled throughthe social media vortex

Social media Personal VendettaA woman’s ire against the That is…male sex is a potentsource of chaotic energy.When channeled through The Results arethe social media vortex DRAMATIC!

Social media Personal Vendetta That is… Meet our very own The Results are Frankenstein DRAMATIC!

Social media Personal Vendetta That is… Meet our very own The Results are Frankenstein DRAMATIC! The What Men Miss Page!

Social media Personal VendettaTo up the ante, we evensnuck in a nifty game

Social media Personal VendettaTo up the ante, we evensnuck in a nifty game The recipient being the male victim, who has his Facebook wall bombarded with a “MISS-ILE”

Social media Personal Vendetta The recipient being the male victim, who has his Facebook wall bombarded with a “MISS-ILE”It comes up in his friends’feed and they instantly knowthat there’s a girl or two whohas an issue with him!

Social media Personal VendettaAs for the missiles, we had a whole arsenal,thanks to a bit of harmless stereotyping

Social media Personal VendettaFrom jokes, stories, pictures and anecdotesto topical trending content, videos andcontests, we took gender bashing to thenext level

Social media Personal VendettaArmed with a microsite and ads redirectingweb traffic to the page, “WHAT MEN MISS”was a resounding success

Social media Personal VendettaArmed with a microsite and ads redirectingweb traffic to the page, “WHAT MEN MISS”was a resounding success Of course, ignoring a few disgruntled men. They probably had it coming!

We’d love to be modest.But do we really need to?

We’d love to be modest. But do we really need to?More than20,000FANS .......... In just 15 days!

We’d love to be modest. But do we really need to?More than Non-celebrity20,000 Page onFANS .......... In just 15 days!

We’d love to be modest. But do we really need to? More than Non-celebrity 20,000 Page on FANS .......... In just 15 days!72million Ads |57thousand Clicks |78thousand Visitors

We’d love to be modest. But do we really need to? More than Non-celebrity 20,000 Page on FANS .......... In just 15 days!72million Ads |57thousand Clicks |78thousand VisitorsAnd here’s networking at its best:42% of new fans came from the existing lot!

Readymade community to launch LifeCell Femme Product reveal greeted with more Ooh& AAHS than Ewws

Readymade community to launch LifeCell Femme Product reveal greeted with more Ooh& AAHS than Ewws Femme community today is 51000 plus

We just created a monster, probably

We just created a monster, probablyThat being said,we did make animportantdiscovery

We just created a monster, probablyThat being said, has a specificwe did make an target audienceimportantdiscovery

We just created a monster, probablyThat being said, has a specificwe did make an target audienceimportantdiscovery Therefore the ideal digital platform to raise awareness of women-centric brands

www.thotmos.com+91 90032 09999

http://thotmos.com	66
http://paper.li	6
http://a0.twimg.com	1

Ewww! - A Thotmos Casestudy for Lifecell International

by Effect Works on Sep 30, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 73

Statistics

Ewww! - A Thotmos Casestudy for Lifecell International — Presentation Transcript