Presentation
Redesign Case Study
            ®
for Holzwerk Interiors
Holzwerk is a CUSTOMIZED INTERIOR company that has
its strengths in innovation and adoption of the latest
concepts in inte...
What we got.
A PowerPoint presentation with         Lots of bullet points
  lots of content but no story    Every slide had a bulleted ...
What we did.
Weaved a story
         around their
            purpose.




“
Cognitive scientists have shown that when we
tell a story,...
Before
Before




After
“
Dumped the
bullet points.   Senior Psychology Lecturer Dr Chris
                 Atherton mentions that your brain is
  ...
Before
Before




After
We let the
images do
the talking.




  “
  A picture is usually worth more than a thousand words. We devoted a greater pe...
Presentations. and More.


www.effectworks.com
   contact@effectworks.com
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EW Case Study - Holzwerk Interiors

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An Effect Works Case Study - Presentation Redesign of Holzwerk Interiors Corporate Presentation

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Transcript of "EW Case Study - Holzwerk Interiors"

  1. 1. Presentation Redesign Case Study ® for Holzwerk Interiors
  2. 2. Holzwerk is a CUSTOMIZED INTERIOR company that has its strengths in innovation and adoption of the latest concepts in interior designing. The company deploys a team of talented designers who are up-to-date with developments in this field, possessing a quick and thorough grasp of ideas and possibilities.
  3. 3. What we got.
  4. 4. A PowerPoint presentation with Lots of bullet points lots of content but no story Every slide had a bulleted list Images embedded A typical template within which in a flash slideshow everything was placed
  5. 5. What we did.
  6. 6. Weaved a story around their purpose. “ Cognitive scientists have shown that when we tell a story, our face becomes more animated, our arms and hands gesture more, our posture improves and our voice gets stronger. It other words, you express yourself perfectly when you tell a story. So we converted a typical presentation into a story, a story about the company, its achievements and its mission.
  7. 7. Before
  8. 8. Before After
  9. 9. “ Dumped the bullet points. Senior Psychology Lecturer Dr Chris Atherton mentions that your brain is simultaneously thinking, perceiving, paying attention, and learning—or not, especially if you’re bored. Bullet points are attention drains, so we removed bullet points from almost all slides, using them only sparingly so that the audience’s attention could be channeled to the company’s portfolio.
  10. 10. Before
  11. 11. Before After
  12. 12. We let the images do the talking. “ A picture is usually worth more than a thousand words. We devoted a greater percentage of the slide space to images so that the presentation looked like one huge portfolio. Accompanying text was short and precise so that the audience could pay greater attention to their work.
  13. 13. Presentations. and More. www.effectworks.com contact@effectworks.com

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