EW Case Study - Holzwerk Interiors

Presentation Redesign Case Study ® for Holzwerk Interiors

Holzwerk is a CUSTOMIZED INTERIOR company that has its strengths in innovation and adoption of the latest concepts in interior designing. The company deploys a team of talented designers who are up-to-date with developments in this field, possessing a quick and thorough grasp of ideas and possibilities.

What we got.

A PowerPoint presentation with Lots of bullet points lots of content but no story Every slide had a bulleted list Images embedded A typical template within which in a flash slideshow everything was placed

What we did.

Weaved a story around their purpose. “ Cognitive scientists have shown that when we tell a story, our face becomes more animated, our arms and hands gesture more, our posture improves and our voice gets stronger. It other words, you express yourself perfectly when you tell a story. So we converted a typical presentation into a story, a story about the company, its achievements and its mission.

Before

Before After

“ Dumped the bullet points. Senior Psychology Lecturer Dr Chris Atherton mentions that your brain is simultaneously thinking, perceiving, paying attention, and learning—or not, especially if you’re bored. Bullet points are attention drains, so we removed bullet points from almost all slides, using them only sparingly so that the audience’s attention could be channeled to the company’s portfolio.

Before

Before After

We let the images do the talking. “ A picture is usually worth more than a thousand words. We devoted a greater percentage of the slide space to images so that the presentation looked like one huge portfolio. Accompanying text was short and precise so that the audience could pay greater attention to their work.

Presentations. and More. www.effectworks.com contact@effectworks.com

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EW Case Study - Holzwerk Interiors

by Effect Works on Jul 31, 2010

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EW Case Study - Holzwerk Interiors — Presentation Transcript