Transcript of "EW Case Study - Holzwerk Interiors"
Redesign Case Study
for Holzwerk Interiors
Holzwerk is a CUSTOMIZED INTERIOR company that has
its strengths in innovation and adoption of the latest
concepts in interior designing.
The company deploys a team of talented designers
who are up-to-date with developments in this field,
possessing a quick and thorough grasp of ideas and
A PowerPoint presentation with Lots of bullet points
lots of content but no story Every slide had a bulleted list
Images embedded A typical template within which
in a flash slideshow everything was placed
Weaved a story
Cognitive scientists have shown that when we
tell a story, our face becomes more
animated, our arms and hands gesture more,
our posture improves and our voice gets
stronger. It other words, you express yourself
perfectly when you tell a story. So we
converted a typical presentation into a story,
a story about the company, its achievements
and its mission.
bullet points. Senior Psychology Lecturer Dr Chris
Atherton mentions that your brain is
simultaneously thinking, perceiving,
paying attention, and learning—or not,
especially if you’re bored. Bullet points
are attention drains, so we removed
bullet points from almost all slides, using
them only sparingly so that the
audience’s attention could be
channeled to the company’s portfolio.
We let the
A picture is usually worth more than a thousand words. We devoted a greater percentage
of the slide space to images so that the presentation looked like one huge portfolio.
Accompanying text was short and precise so that the audience could pay greater attention
to their work.
Presentations. and More.