Ad:Tech 2012 - The Evolution of Digital Media by Satyan Gajwani

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Ad:Tech 2012 - The Evolution of Digital Media by Satyan Gajwani

  1. 1. Satyan Gajwani @satyangajwani
  2. 2. Navigate to find the See what your friends Pick one song and get amusic you want. Save are listening to right custom radio stationfavorites and playlists now based on that song
  3. 3. Navigate to find the See what your friends Pick one song and get amusic you want. Save are listening to right custom radio stationfavorites and playlists now based on that song
  4. 4. Navigate to find the See what your friends Pick one song and get amusic you want. Save are listening to right custom radio stationfavorites and playlists now based on that song
  5. 5. 4000300020001000 0 Jan ‘11 Feb Mar Apr May Jun Jul Aug Sep Oct ‘11 created 21-Feb-2012 gaana.com raaga.com saavn.com dhingana.com ©
  6. 6. 6.7% internet 4th largestpenetration video market
  7. 7. Super premium content
  8. 8. Increase overprevious year 33%
  9. 9. New benchmark in onlineviewership of 5 million pageviews for the final match
  10. 10. Super premium content
  11. 11. Coming soon…
  12. 12. 2011
  13. 13. 2012 Consolidate Perform
  14. 14. Profitability MarginTransactions INRdaily ASP
  15. 15. Offline to OnlineGrowth ofniche verticals
  16. 16. 5000375025001250 0 Jan ‘11 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan ‘12 Indiatimes Shopping flipkart.com homeshop18.com created 22-Feb-2012 infibeam.com fashionandyou.com letsbuy.com ©
  17. 17. Market Place Model + New Technology Platform
  18. 18. Enable offline2 brands to come online 8 by end of 2012
  19. 19. 1500011250 7500 3750 0 Jan ‘11 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec ‘11 timesofindia.com ndtv.com hindustantimes.com ibnlive.com created 20-Feb-2012 dnaindia.com the hindu.com indianexpress.com ©
  20. 20. 00:00  FB UpdateWebsite Ticker Tweet
  21. 21. 00:05  On WAP On AppsFirst cut story on web
  22. 22. 00:08  SpeedNews StreamBack-linking from network Studying Trends
  23. 23. 00:12  Topic Pages ActivatedArticles added
  24. 24. 00:25 News distributed across aggregators
  25. 25. iBeatHeat Maps Layouts
  26. 26. iBeat
  27. 27. Heatmap
  28. 28. Layouts
  29. 29. Layouts
  30. 30. Layouts
  31. 31. Point of origin
  32. 32. Point of origin
  33. 33. InterestsGeography
  34. 34. 6000450030001500 0 Jan ‘11 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec ‘11 created 20-Feb-2012 economictimes.com livemint.com thehindubusinessline.com financialexpress.com business-standard.com ©
  35. 35. Comments ReactionsFacebook impressions For January 2012
  36. 36. 123 Points BadgesPrivileges
  37. 37. 123 Gifts Points Badges Concerts MoviesPrivileges
  38. 38. 123 Gifts Points Badges Concerts MoviesPrivileges
  39. 39. IntrapreneursOwnershipEmpowerment
  40. 40. Euphoric Run Adactio Gerlos Jaume DUrgell Lasleen Kaur Jason-Morrison Blogspot Roland UrbanekPhoto Extremist Allerleirau Kyknoord Hani Amir Tpmartins Mike Leitz Schtumple Lucy Crosbie TexasEagle Valkyrieh116 WirralWater Cannabisculture Mr Wright 401K TheQSpeaks Alan Cleaver_2000 Official PSDs Charis Halderman

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