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    Ad:Tech 2012 - The Evolution of Digital Media by Satyan Gajwani Ad:Tech 2012 - The Evolution of Digital Media by Satyan Gajwani Presentation Transcript

    • Satyan Gajwani @satyangajwani
    • Navigate to find the See what your friends Pick one song and get amusic you want. Save are listening to right custom radio stationfavorites and playlists now based on that song
    • Navigate to find the See what your friends Pick one song and get amusic you want. Save are listening to right custom radio stationfavorites and playlists now based on that song
    • Navigate to find the See what your friends Pick one song and get amusic you want. Save are listening to right custom radio stationfavorites and playlists now based on that song
    • 4000300020001000 0 Jan ‘11 Feb Mar Apr May Jun Jul Aug Sep Oct ‘11 created 21-Feb-2012 gaana.com raaga.com saavn.com dhingana.com ©
    • 6.7% internet 4th largestpenetration video market
    • Super premium content
    • Increase overprevious year 33%
    • New benchmark in onlineviewership of 5 million pageviews for the final match
    • Super premium content
    • Coming soon…
    • 2011
    • 2012 Consolidate Perform
    • Profitability MarginTransactions INRdaily ASP
    • Offline to OnlineGrowth ofniche verticals
    • 5000375025001250 0 Jan ‘11 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan ‘12 Indiatimes Shopping flipkart.com homeshop18.com created 22-Feb-2012 infibeam.com fashionandyou.com letsbuy.com ©
    • Market Place Model + New Technology Platform
    • Enable offline2 brands to come online 8 by end of 2012
    • 1500011250 7500 3750 0 Jan ‘11 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec ‘11 timesofindia.com ndtv.com hindustantimes.com ibnlive.com created 20-Feb-2012 dnaindia.com the hindu.com indianexpress.com ©
    • 00:00  FB UpdateWebsite Ticker Tweet
    • 00:05  On WAP On AppsFirst cut story on web
    • 00:08  SpeedNews StreamBack-linking from network Studying Trends
    • 00:12  Topic Pages ActivatedArticles added
    • 00:25 News distributed across aggregators
    • iBeatHeat Maps Layouts
    • iBeat
    • Heatmap
    • Layouts
    • Layouts
    • Layouts
    • Point of origin
    • Point of origin
    • InterestsGeography
    • 6000450030001500 0 Jan ‘11 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec ‘11 created 20-Feb-2012 economictimes.com livemint.com thehindubusinessline.com financialexpress.com business-standard.com ©
    • Comments ReactionsFacebook impressions For January 2012
    • 123 Points BadgesPrivileges
    • 123 Gifts Points Badges Concerts MoviesPrivileges
    • 123 Gifts Points Badges Concerts MoviesPrivileges
    • IntrapreneursOwnershipEmpowerment
    • Euphoric Run Adactio Gerlos Jaume DUrgell Lasleen Kaur Jason-Morrison Blogspot Roland UrbanekPhoto Extremist Allerleirau Kyknoord Hani Amir Tpmartins Mike Leitz Schtumple Lucy Crosbie TexasEagle Valkyrieh116 WirralWater Cannabisculture Mr Wright 401K TheQSpeaks Alan Cleaver_2000 Official PSDs Charis Halderman