Your Mom Has an iPad: Designing for Boomers

Your Mom Has an iPad Designing for BoomersMonday, March 21, 2011

Self-perception of savvy 100% 4% 6% 6% Newbies 7% Intermediates 80% 19% Net Vets 21% Super Net Vets 60% 40% 71% 66% 20% 0% Boomers Non-Boomers -Jupiter Research © 2011 EffectiveUI, Inc.Monday, March 21, 2011

Social networking 47% of internet users 47% ages 50-54 are using social networking sites. 26% 26% of internet users aged 65+ are using social networking sites. -Flowtown.com © 2011 EffectiveUI, Inc.Monday, March 21, 2011

Percentage using social networking by age 100 18-29 30-49 50-64 80 83 86 65+ 76 73 67 60 61 58 48 47 40 36 36 20 25 25 26 22 16 16 12 13 11 7 7 0 5 4 09/05 05/05 11/08 04/09 12/09 05/10 -Flowtown.com © 2011 EffectiveUI, Inc.Monday, March 21, 2011

Boomers and Technology An Extended Conversation Boomers... • Like to learn new technologies and share their knowledge • Want technology to be safer • Want technology to be easier to use • See technology as a tool • Expect technology to adapt to them © 2011 EffectiveUI, Inc.Monday, March 21, 2011

Like to learn new technologies and share their knowledge The Kickass Curve -http://headrush.typepad.com/ “I’m kicking ass!” Passion Threshold Ability d d o Ba Go “I don’t suck.” Suck Threshold Time © 2011 EffectiveUI, Inc.Monday, March 21, 2011

Want technology to be easier to use Consistent navigation and behavior !"#$%&( )$%&( !"#$%&( !"#$%&( !"#$%&( !"#$%&( !"#$%&( !"#$%&( !"#$%&( !"#$%&( !"#$%&( (%) )#*+&," !"#$%& -+&," !"#$%&"( !"#$%& )#*+&," !"#$%&"( !"#$%& )#*+&," !"#$%&"( (%) )#*+&," (%) !"#$%& !"#$%& !"#$%& !"#$%& (%) (%) © 2011 EffectiveUI, Inc.Monday, March 21, 2011

Accessibility Meaningful links !"#$"% !"#$"% &%"()*+,-()$.%),*/)#("/0)12,"1/"/-%)#$*+*,*1*23) &%"()*+,-()$.%),*/)#("/0)12,"1/"/-%)#$*+*,*1*23) ".*/0),"$)$)"*-,($)/"(+%)*21*$*$-2/)-/).#4%")"/) ".*/0),"$)$)"*-,($)/"(+%)*21*$*$-2/)-/).#4%")"/) $.%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,) $.%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,) 2,/%-$)"9"%1*/#/*2)-..#(1).#4%*,6 2,/%-$)"9"%1*/#/*2)-..#(1).#4%*,6 !"#$%&($" !"#$%&($" !"#$"% !"#$"% &%"()*+,-()$.%),*/)#("/0)12,"1/"/-%)#$*+*,*1*23) &%"()*+,-()$.%),*/)#("/0)12,"1/"/-%)#$*+*,*1*23) ".*/0),"$)$)"*-,($)/"(+%)*21*$*$-2/)-/).#4%")"/) ".*/0),"$)$)"*-,($)/"(+%)*21*$*$-2/)-/).#4%")"/) $.%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,) $.%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,) 2,/%-$)"9"%1*/#/*2)-..#(1).#4%*,6 2,/%-$)"9"%1*/#/*2)-..#(1).#4%*,6 !"#$%&($" !"#$%&($" © 2011 EffectiveUI, Inc.Monday, March 21, 2011

Your Mom Has an iPad: Designing for Boomers

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