UX Awesomeness Through the Introvert/Extrovert Spectrum

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UX Awesomeness Through the Introvert/Extrovert Spectrum, presented by:
- Angela Craven, senior UX designer, EffectiveUI
- SuAnne Hall, senior UX product designer, Mapquest

Presented at IxDA Interactive, February 2014

What we can learn from one another, and how to leverage the strengths of our colleagues.

Whether the idea of introversion speaks to you, or you more readily identify with more extroverted qualities, everyone can benefit from tapping into their quiet side.

We set out to discover how many designers tend to be more on the introverted spectrum, and what makes them successful. We poured over findings from surveying over 100 people about the topic, 6 one-on-one interviews, and a group discussion with 20 UX'ers.

It's our goal to inform all of us on the introvert/extrovert spectrum of the amazing differences in strengths we all possess that, when combined, make up super teams of professionals.

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UX Awesomeness Through the Introvert/Extrovert Spectrum

  1. 1. & UX AWESOMENESS THROUGH THE INTROVERT/EXTROVERT SPECTRUM FEB 6, 2014 Thursday, February 20, 14 PREPARED FOR: INTERACTION 14
  2. 2. HI. This is TERRIFYING @swan5280 @dotgriddotcom #quietUX #ixd14 Thursday, February 20, 14
  3. 3. SUSAN CAIN “I just want to give [Susan Cain] a big hug...and then send her off to her room.” -introverted designer about Susan Cain Thursday, February 20, 14
  4. 4. A short story about me & impromptu brainstorms... Thursday, February 20, 14
  5. 5. GROUP ACTIVITY! Thursday, February 20, 14
  6. 6. (Kidding. That sounds awful.) Thursday, February 20, 14
  7. 7. How did the idea of forming groups/ being selected on the spot to speak make you feel? - Panicked. I REALLY didn’t want to do this. - Annoyed, but I’d get through it. - Confident. Sounds fine, why not? Go online, tweet, or text your answer: pollev.com/quietUX, tweet @poll with PANICKED, ANNOYED, OR CONFIDENT text +447624806527 with PANICKED, ANNOYED, OR CONFIDENT Thursday, February 20, 14
  8. 8. Introverts in the U.S. : Up to 50% pollev.com/quietUX, tweet @poll with PANICKED, ANNOYED, OR CONFIDENT text +447624806527 with PANICKED, ANNOYED, OR CONFIDENT Thursday, February 20, 14
  9. 9. SOMETHING IS MISSING pollev.com/quietUX, tweet @poll with PANICKED, ANNOYED, OR CONFIDENT text +447624806527 with PANICKED, ANNOYED, OR CONFIDENT Thursday, February 20, 14
  10. 10. THE NEW GROUPTHINK Thursday, February 20, 14
  11. 11. Thursday, February 20, 14
  12. 12. WE SPEND A LOT OF TIME ON THE INS & OUTS OF: Thursday, February 20, 14 •Design tools & processes •Technology •Business needs & processes •User needs •Building empathy •Research techniques
  13. 13. BUT HOW DO WE BEST WORK TOGETHER, AND AS INDIVIDUALS, WITH COMPLEX PERSONALITIES? Thursday, February 20, 14
  14. 14. “Self awareness is the only sustainable competitive advantage.” Thursday, February 20, 14 @erin-gee
  15. 15. No two Introverts, Extroverts or Ambiverts HUMANS are alike Thursday, February 20, 14
  16. 16. SO, WHAT IS AN INTROVERT? Thursday, February 20, 14
  17. 17. WHAT IS AN EXTROVERT? Thursday, February 20, 14
  18. 18. INTROVERTS tend to “recharge” in SOLITUDE Thursday, February 20, 14
  19. 19. EXTROVERTS tend to “recharge” by SOCIALIZING Thursday, February 20, 14
  20. 20. LUCKY AMBIVERTS Thursday, February 20, 14
  21. 21. Thursday, February 20, 14
  22. 22. SO IT BEGAN... Thursday, February 20, 14 •We surveyed 110 people in the tech industry •We facilitated a focus group ~ 20 people •We conducted 6 interviews with UXers
  23. 23. Of the more than 110 designers, developers, project managers and other professionals in the tech industry who took the survey... Thursday, February 20, 14 55% INTROVERTS 31% AMBIVERTS 14% EXTROVERTS
  24. 24. THEME 1: Introverts dislike aggressive communication styles (BUT REALIZE SOMETIMES IT’S PART OF THE JOB) Thursday, February 20, 14
  25. 25. “Nothing makes you feel more small than when others are talking over you.” - Lead UX Designer Image: Mike Scarano, instagram.com/mikescarano Thursday, February 20, 14
  26. 26. Introverts: Be the relayer of information rather than “the expert.” Extroverts: Listen first. Take 3 seconds before speaking. Thursday, February 20, 14
  27. 27. THEME 2: Introverts tend to dislike being put on the spot Thursday, February 20, 14
  28. 28. Image: Deborah A. Genovesi, Communicationspilot.com Thursday, February 20, 14
  29. 29. Introverts: Don’t be afraid to say “I don’t know.” Extroverts: Give others a chance to prepare whenever possible. Thursday, February 20, 14
  30. 30. THEME 3: Introverts need alone time to process Thursday, February 20, 14
  31. 31. Image: Mike Scarano, instagram.com/mikescarano Thursday, February 20, 14
  32. 32. Introverts: Guard your focus time and take time to recharge. Extroverts: After collaborating, allow your team time alone to process. Thursday, February 20, 14
  33. 33. THEME 4: Creating SUPERTEAMS of introverts and extroverts alike Image: Mike Scarano, instagram.com/mikescarano Thursday, February 20, 14
  34. 34. Introverts & Extroverts: Who’s on your team? Take a quiz: www.thepowerofintroverts.com/quietquiz-are-you-an-introvert/ Be open and honest about your own strengths & weaknesses. Own your own creative process! Thursday, February 20, 14
  35. 35. Image: Mike Scarano, instagram.com/mikescarano Thursday, February 20, 14
  36. 36. A story about me and jury duty Thursday, February 20, 14
  37. 37. BE COOL WITH QUIET Image: Mike Scarano, instagram.com/mikescarano Thursday, February 20, 14
  38. 38. “We need listeners. Be comfortable with your quiet. Be confident in your introversion. It’s not a flaw. I used to see it as awkward. Over time, I’ve come to recognize the strengths it offers.” Thursday, February 20, 14
  39. 39. THANK YOU! Thursday, February 20, 14
  40. 40. ...a few resources •Our article: “Incorporating More Quiet Into the UX Process” http://uxdesign.smashingmagazine.com/2013/10/09/ incorporating-quiet-into-ux-design-process/ •Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain •“The Rise of the New Groupthink” http://www.nytimes.com/2012/01/15/opinion/sunday/the-riseof-the-new-groupthink.html?_r=0 SuAnne: @swan5280 Angela: @dotgriddotcom #quietUX #ixd14 Thursday, February 20, 14

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