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The Human Interface: Making UX An Integral Part of Your Technology Buying Decisions
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The Human Interface: Making UX An Integral Part of Your Technology Buying Decisions

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Presented by Anthony Franco, president and co-founder at Forrester's Application Development & Delivery Forum 2012 ...

Presented by Anthony Franco, president and co-founder at Forrester's Application Development & Delivery Forum 2012

IT and marketing departments often collide when it comes building solutions, but in the end it’s the technology evaluation that can have the greatest impact on user experience. Through real-world examples and best practices, Anthony Franco, president, EffectiveUI, shares the tools and know-how needed to evaluate technology using UX-focused criteria.

This session will answer the following questions:
• What are the UX factors I need to consider when evaluating technology solutions?
• How can I best communicate tech requirements for UX and functionality of a solution to my marketing counterparts?
• How can a focus on UX up front save time and budget down the road?

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The Human Interface: Making UX An Integral Part of Your Technology Buying Decisions Presentation Transcript

  • 1. The Human InterfaceMaking UX An Integral Part Of Your Technology Buying Decisions copyright 2012
  • 2. proud geek copyright 2012
  • 3. copyright 2012
  • 4. CMO CIO copyright 2012
  • 5. CMO CIO copyright 2012
  • 6. CMO CIO copyright 2012
  • 7. CMO CIO copyright 2012
  • 8. customer CMO CIO copyright 2012
  • 9. customer user CMO CIO copyright 2012
  • 10. customer user CMO CIO human copyright 2012
  • 11. To Serve Humansthe human interface manifesto full manifesto: anthonyfranco.wordpress.com copyright 2012
  • 12. copyright 2012
  • 13. We are perceived as keeping technology toourselves in a struggle to maintain power... copyright 2012
  • 14. copyright 2012
  • 15. ...because we seek to solve problemsas engineers, and not as people. copyright 2012
  • 16. copyright 2012
  • 17. We have begun to believe our ownpress, "the geeks shall inherit the earth." copyright 2012
  • 18. copyright 2012
  • 19. Pride is always followed by a great fall. copyright 2012
  • 20. copyright 2012
  • 21. We must lose our technophile bigotrybefore we become relegated to theranks of tech support. copyright 2012
  • 22. copyright 2012
  • 23. We must stop dehumanizing peopleby relegating them as users... copyright 2012
  • 24. copyright 2012
  • 25. I submit to you that we must elevate ourgoals and meet the commercial andhumanitarian needs of our society. copyright 2012
  • 26. copyright 2012
  • 27. We have the foundation for easy todeploy, composite applications. copyright 2012
  • 28. copyright 2012
  • 29. But those applications will live or die onthe acceptance of their human interfaces. copyright 2012
  • 30. copyright 2012
  • 31. Build exceptional human interfaces copyright 2012
  • 32. copyright 2012
  • 33. building exceptional human interfaces:flipping the decision tree copyright 2012
  • 34. copyright 2012
  • 35. Select Identify Define Integrate Define the TechnicalOpportunity Requirements Solution Interface Solution copyright 2012
  • 36. Select Identify Define Integrate Define the TechnicalOpportunity Requirements Solution Interface Solution Issue Issue Technology Service RFP Provider RFP copyright 2012
  • 37. If the interface is the most critical component, why do we define it last? Select Identify Define Integrate Define the TechnicalOpportunity Requirements Solution Interface Solution Issue Issue Technology Service RFP Provider RFP copyright 2012
  • 38. Identify Define theOpportunity Interface Select Define Integrate Technical Requirements Solution Solution copyright 2012
  • 39. Identify Define theOpportunity Interface Select Define Integrate Technical Requirements Solution Solution copyright 2012
  • 40. Define Select Identify Define the Define the Integrate Customer TechnicalOpportunity Interface Interface Solution Outcomes Solution Define Requirements copyright 2012
  • 41. copyright 2012
  • 42. building exceptional human interfaces:the 5 essentials to success copyright 2012
  • 43. Define Select Identify Define the Build & Customer TechnicalOpportunity Interface Integrate Outcomes Solution copyright 2012
  • 44. essential #1: every winning solution needs a maven IdentifyOpportunity Define Define the Select Build & Customer Technical Interface Integrate Outcomes Solution copyright 2012
  • 45. essential #1: every winning solution needs a maven IdentifyOpportunity Define Define the Select Build & Customer Technical Interface Integrate Outcomes Solution copyright 2012
  • 46. essential #1: every winning solution needs a maven IdentifyOpportunity Define Define the Select Build & Customer Technical Interface Integrate Outcomes Solution copyright 2012
  • 47. essential #2: build team empathy through insight maven Define Customer Outcomes Define the Select Identify Build & TechnicalOpportunity Interface Integrate Solution copyright 2012
  • 48. essential #2: build team empathy through insight maven Define Customer Outcomes Define the Select Identify Build & TechnicalOpportunity Interface Integrate Solution copyright 2012
  • 49. essential #2: build team empathy through insight maven Define Customer Outcomes Define the Select Identify Build & TechnicalOpportunity Interface Integrate Solution copyright 2012
  • 50. essential #3: everything is a prototype maven empathy Define the Interface Define Select Identify Build & Customer TechnicalOpportunity Integrate Outcomes Solution copyright 2012
  • 51. essential #3: everything is a prototype maven empathy Define the Interface Define Select Identify Build & Customer TechnicalOpportunity Integrate Outcomes Solution copyright 2012
  • 52. copyright 2012
  • 53. copyright 2012
  • 54. client client client client API essential #4: optionality, optionality, optionality middleware database crm cms business systems maven empathy prototype Select Technical Define Solution Identify Define the Build & CustomerOpportunity Interface Integrate Outcomes copyright 2012
  • 55. essential #4: optionality, optionality, optionality Bill Macfarlane, CIO Shaneco maven empathy prototype Select Technical Define Solution Identify Define the Build & CustomerOpportunity Interface Integrate Outcomes copyright 2012
  • 56. “our SAP implementation is essential #4: the gift that keeps on taking” optionality, optionality, optionality Bill Macfarlane, CIO Shaneco maven empathy prototype Select Technical Define Solution Identify Define the Build & CustomerOpportunity Interface Integrate Outcomes copyright 2012
  • 57. essential #5: solve the highest risk items first maven empathy prototype optionality Build & Integrate Define Select Identify Customer Define the TechnicalOpportunity Outcomes Interface Solution copyright 2012
  • 58. copyright 2012
  • 59. 5 areas where mavens see a return on investment copyright 2012
  • 60. Increased conversion ratesimproving the human interface directly correlates toimproving conversions copyright 2012
  • 61. Reduced hard costspaper & ink, shipping, bandwidth, accurate data entry copyright 2012
  • 62. Reduced support costsMcAfee’s UI redesign saved them 90% in support costs Hadley, 2004 copyright 2012
  • 63. Increased employee efficiencyour own internal research indicates that our intranetprojects at large enterprises which focus on improving theinterface see a minimum 50% decrease in wastedcomputer time copyright 2012
  • 64. Reduced maintenance costsa vast majority of “maintenance” costs are not bug fixesor system upgrades, but are actually attributed to havingto add unmet user needs after release. wikipedia.org/wiki/Software_maintenance copyright 2012
  • 65. copyright 2012
  • 66. 5 things all mavens must be passionate about... copyright 2012
  • 67. effective human interfaces must beOpaque copyright 2012
  • 68. people should not notice technology copyright 2012
  • 69. effective human interfaces must beApproachable copyright 2012
  • 70. obscure intimidating complexity copyright 2012
  • 71. effective human interfaces must beAdaptive copyright 2012
  • 72. the system should learn the individual, not the other way around copyright 2012
  • 73. effective human interfaces must beIntuitive copyright 2012
  • 74. understandable with little-to-no up-front training copyright 2012
  • 75. effective human interfaces must beBeautiful copyright 2012
  • 76. ‘nuff said copyright 2012
  • 77. “Our legacy will be written by the human interfaces we create.”Thank Youanthony franco | president and founder | @anthonyfranco copyright 2012