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All the social media buzz, clever videos and awesome analytics won’t amount to much if your web site or mobile app stinks. After all, if your digital experiences don’t match up to the hype, you are...

All the social media buzz, clever videos and awesome analytics won’t amount to much if your web site or mobile app stinks. After all, if your digital experiences don’t match up to the hype, you are simply throwing away your marketing dollars. In this hands-on session, EffectiveUI co-founder and president Anthony Franco, along with expert panelists from Microsoft, Pop, Experian and TIAA_CREF, present user experience best practices and case studies.