Making Mobile Meaningful NY 2013
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Watch the presentation on our YouTube channel: ...
Watch the presentation on our YouTube channel:
Presented by Anthony Franco, president and founder
The art of creating mobile experiences that gain adoption and integrate with your digital ecosystem.
• How to develop a mobile strategy that integrates business, user and technology needs
• What mobile insights Forrester Research and EffectiveUI uncovered in their upcoming Technology Adoption Profile
• How to leverage your existing technology platforms for mobile development, while addressing security issues and other constraints
• What questions to ask and answer to arrive at the right mobile feature set for your users
• What other companies have done wrong, and right, to encourage mobile adoption
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