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Interaction13 - Social Networks Suck. Social Computing Frees You.

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Most browser and mobile applications are designed to suck you in and away from the people that are right near you. We’re often busy updating our statuses instead of talking to the people we’re ...

Most browser and mobile applications are designed to suck you in and away from the people that are right near you. We’re often busy updating our statuses instead of talking to the people we’re ‘statusing’ about. Now, more than ever, technology can enable us to enrich and empower in-person interaction.

In this talk from Interaction13, Julia Barrett, Dir. of Customer Insight for EffectiveUI, shares:

- Key design principles for enriching tablet and mobile applications to facilitate and empower in-person interactions.

- What you need to know about your users – and how to effectively learn it – for these applications to be successful.

- Why these interactions will make or break your customer experience.

- What touch points are most important to design these kinds of applications for.

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Interaction13 - Social Networks Suck. Social Computing Frees You. Interaction13 - Social Networks Suck. Social Computing Frees You. Presentation Transcript

  • @ixdconf #IxD13Wednesday, January 30, 13
  • Coming Up Next... Social networks suck. Social computing frees you. Sponsored By, EffectiveUI @ixdconf #IxD13Wednesday, January 30, 13
  • Social Networks Suck. Social Computing Frees You. Julia Barrett, Director of Customer InsightWednesday, January 30, 13
  • Why did you come to the conference in-person? All of this content will be available online in a Let’s do a matter of weeks. quick activity Take 30 seconds to meet the person next to you and share why you came to Interaction13. Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • What you may have said… Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • Who wouldn’t want to come to Toronto in January? What you may have said… Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • Who wouldn’t want to come to Toronto in January? I’m looking for a new job. What you may have said… Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • Who wouldn’t want to come to Toronto in January? I’m looking for a new job. What you may have said… Networking. Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • Who wouldn’t want to come to Toronto in January? I’m looking for a new job. What you may have said… Networking. It carves out time for me to engage with new content. Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • Who wouldn’t want to come to Toronto in January? I’m looking for a new job. What you may have said… Networking. It carves out time for me to engage with new content. Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • Who wouldn’t want to come to Toronto in January? I’m looking for a new job. What you may have said… Networking. It carves out time for me to engage with new content. Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • Who wouldn’t want to come to Toronto in January? I’m looking for a new job. What you may have said… Networking. It carves out time for me to engage with new content. Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • Who wouldn’t want to come to Toronto in January? I’m looking for a new job. What you may have said… Networking. It carves out time for me to engage with new content. Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • We’re here because there’s We all probably just something about being agree… in-person… Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • What’s the positive impact of apps on your in-person interaction? You said... Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • “Maps. We don’t have to fight about which way Positive to drive...The news, being up on what’s happening, I’m able to be up on things and have impacts... an opinion in conversations.” - Anthony, GE Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • Positive “Instagram allows me to keep up to date with my close friends. ” impacts... - Christine Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • Positive “For keeping up to date on what’s going on email is crucial. Facebook provides that too.” impacts... - Eric, TD Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • What’s the negative impact of apps on your in-person interaction? You said... Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • Negative “I’m checking the news or sports when I should be playing with my kids, or I should be listening impacts... to someone, but I get distracted. The in-person interaction is degraded because I’m not there 100%.” - Anthony, GE Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • Negative “I don’t see as many people in-person because I think I’ve caught up with them on text. So I think I impacts... don’t need to see that person. The in-person interactions get fewer and fewer between” - Heather, TD Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • Negative “[Facebook] is a time killer. There’s time where I should be talking to people and it degrades impacts... those interactions.” - Eric, TD Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • What do I mean by social computing? Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • human computer Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • Social Networks Suck. Social Computing Frees You. photo: http://www.amazon.com/Designing-Interaction-Creating-Innovative-ApplicationsWednesday, January 30, 13
  • Why this matters Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • 1. We invent things to solve problems Things That 2. We read emotion Make Us Smart 3. We’re social beings who seek interaction Social Networks Suck. Social Computing Frees You. photo: http://www.amazon.com/Things-That-Make-Smart-Attributes/Wednesday, January 30, 13
  • What computers are good at Social Networks Suck. Social Computing Frees You. photo: http://blog.fluidlondon.co.uk/2011/03/head-chef-i-know-where-you-live.html, http://www.flickr.com/photos/46178709@N06/4238804346/, http://www.freebestwallpapers.info/wallpaper/speed-lights-road/Wednesday, January 30, 13
  • What computers are good at Social Networks Suck. Social Computing Frees You. photo: http://blog.fluidlondon.co.uk/2011/03/head-chef-i-know-where-you-live.html, http://www.flickr.com/photos/46178709@N06/4238804346/, http://www.freebestwallpapers.info/wallpaper/speed-lights-road/Wednesday, January 30, 13
  • What computers are good at Social Networks Suck. Social Computing Frees You. photo: http://blog.fluidlondon.co.uk/2011/03/head-chef-i-know-where-you-live.html, http://www.flickr.com/photos/46178709@N06/4238804346/, http://www.freebestwallpapers.info/wallpaper/speed-lights-road/Wednesday, January 30, 13
  • What computers are good at Social Networks Suck. Social Computing Frees You. photo: http://blog.fluidlondon.co.uk/2011/03/head-chef-i-know-where-you-live.html, http://www.flickr.com/photos/46178709@N06/4238804346/, http://www.freebestwallpapers.info/wallpaper/speed-lights-road/Wednesday, January 30, 13
  • Examples of IPSCAs (In-person Social Computing Applications) Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • Nordstrom Innovation Lab Sunglasses Social Networks Suck. Social Computing Frees You. photo: http://www.youtube.com/watch?v=szr0ezLyQHYWednesday, January 30, 13
  • Obama’s Mobile Campaign App Social Networks Suck. Social Computing Frees You. photo: http://thirteen23.com/projects/obama/Wednesday, January 30, 13
  • Financial Services Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • The Lobby Experience Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • The Lobby Experience Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • Games Old and New Social Networks Suck. Social Computing Frees You. photo: http://www.bestbuy.comWednesday, January 30, 13
  • Design Principles for IPSCAs (In-person Social Computing Applications) Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • Be polite in conversation Social Networks Suck. Social Computing Frees You. photo: http://clearedjobs.netWednesday, January 30, 13
  • Illustrate a story – bring it to life Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • Deliver interaction for all parties Social Networks Suck. Social Computing Frees You. photo: http://www.flickr.com/photos/csixty4/5570105816/Wednesday, January 30, 13
  • Customize content for all parties Social Networks Suck. Social Computing Frees You. photo: http://www.flickr.com/photos/grantgb/6843007081/Wednesday, January 30, 13
  • Contextual Considerations Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • Informing In-Person Social Computing • In-person research is a must • Look at what’s being drawn • Conduct research with all parties Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • When these apps don’t make sense • Computers suck us in for tasks • Wrong for the space or audience Social Networks Suck. Social Computing Frees You. photo: http://www.flickr.com/photos/worldbank/7556691542/Wednesday, January 30, 13
  • How to Design IPSCAs Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • Do your research Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • Map the conversation Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • Start with the stories • What is the plot? • Who are the characters? • What is the theme? • What is the diction? • What are the spectacles? Social Networks Suck. Social Computing Frees You. photo: http://www.flickr.com/photos/davidpb145/3691415633/Wednesday, January 30, 13
  • Recap Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • Take aways Enrich our in-person interaction with applications so that we can do what we’re really good at as humans and we can leverage computers for what they’re really good at -- instead of getting sucked in and away from interacting with the people around us. Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13
  • Thank You! Social Networks Suck. Social Computing Frees You.Wednesday, January 30, 13