Design Essentials for Executives

Design Essentials for Executives“Behind The Magic” Tweeting our session? Use the hashtag: #effectiveui Anthony Franco: President, Founder Michael Salamon: Lead Experience Architect

Why Care About Design

Imagine you are Dr. Min Kao CEO of Garmin

$97.99

What is Design?

obligatory Steve Jobs quote“In most people’s vocabularies, design means veneer. It’s interiordecorating. It’s the fabric of the curtains and the sofa. But to me,nothing could be further from the meaning of design. Design is thefundamental soul of a man-made creation that ends up expressingitself in successive outer layers of the product or service.”Steve Jobs in an Interview with Fortune Magazine, 2000

Graphic Interaction DesignDesign Design Research

Graphic DesignMaking intent visible and emotional.

“Effective use of theLanguage of Form” Paul Rand

Dictionary:

Images from “Paul Rand Retrospective” by Imaginary Forces.

TextImages from “Paul Rand Retrospective” by Imaginary Forces.

More than thesum of its parts...

Interaction DesignExposing intent through actions and feedback.

Interaction design is the art of making things intuitive

Don Norman’s Design DictionaryVisibilityAffordancesFeedbackMappingConstraintConsistency

Visibility

Affordance

Feedback

http://www.ﬂickr.com/photos/meganbarton/3023756556/

Mapping

http://www.ﬂickr.com/photos/docsearls/181012863/

Constraints

Consistency

TakeawaysInteractive elements should be visible, recognizable, reactive(feedback), safe and consistent.

Design ResearchDeﬁning, validating and auditing an application’s intent.

Without design research,customers will think your product sucks

But what about Steve?

Without design research,customers will think your product sucks

Without customer empathy, customers will think your product sucks

Design research gives designers empathy

Pro-TipsExtras for the Execs.

Never useComic Sans

Don’t Put Social Everywhere.

Don’t ask for Comps in your RFP.

Never useYellow on White

Don’t always copy Apple

AVOID USING ALL CAPS WITH SCRIPTS

Don’t put Drop Shadowson EVERYTHING

Don’t Use Flames

Never let I.T. make design decisions

Don’t think re-skinning’s gonna help

Don’t say “Make itImage from: http://stephanielittlejohns.ﬁles.wordpress.com/2011/03/pop.jpg

Don’t say “Make the logo bigger”

Don’t say “Make it Clean”

And above all else...

Never, ever quote Jakob Nielsen

But you don’t have to take our word for it.Jakob Nielsen Indi Young Ten Usability Heuristics: http://www.useit.com/papers/ Mental Modelingheuristic/heuristic_list.html Re-imagining the Design of Everyday Things (SlideShare) Heuristic Evaluation: http://www.useit.com/papers/heuristic/heuristic_evaluation.html Stephen Few Information Dashboard Design - The Effective VisualBill Buxton Communication of Data Sketching User Experience Design Rudolf Arnheim:Donald Norman To the Rescue of Art - Twenty-six EssaysThe Design of Everyday Things Lindsay Moore and Austin BrownWilliam Lidwell, Kritina Holden, Jill Butler Human Centered Design and the Intersection of Physical andUniversal Principles of Design Digital Worlds: http://www.slideshare.net/EveFife/humancentered-design-and-Robin Williams the-intersection-of-the-physical-and-digital-worlds?The Non-Designer’s Design Book from=ss_embed Original Paul Rand video: http://imaginaryforces.com/featured/3/415

http://www.thedailyanchor.com	17
http://crearvirtual.blogspot.com	6
http://blog.slideshare.net	5
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Design Essentials for Executives

by EffectiveUI on Nov 02, 2011

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Design Essentials for Executives — Presentation Transcript