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Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
Design Essentials for Executives
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Design Essentials for Executives

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It’s important for business executives to understand a few design basics to communicate effectively with the designers. This session goes in-depth on which design techniques and principles ought to be …

It’s important for business executives to understand a few design basics to communicate effectively with the designers. This session goes in-depth on which design techniques and principles ought to be part of every executive’s vernacular. It covers the basics of both high level interaction design and lower-level visual design in a way that maximizes energy and time in the approval process. Presented at Web 2.0 Expo, October 2011, by Anthony Franco, President of EffectiveUI, and Michael Salamon, Lead Experience Architect at EffectiveUI.

Published in: Design, Technology, Spiritual
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Transcript

  • 1. Design Essentials for Executives“Behind The Magic” Tweeting our session? Use the hashtag: #effectiveui Anthony Franco: President, Founder Michael Salamon: Lead Experience Architect
  • 2. Why Care About Design
  • 3. Imagine you are Dr. Min Kao CEO of Garmin
  • 4. $97.99
  • 5. What is Design?
  • 6. obligatory Steve Jobs quote“In most people’s vocabularies, design means veneer. It’s interiordecorating. It’s the fabric of the curtains and the sofa. But to me,nothing could be further from the meaning of design. Design is thefundamental soul of a man-made creation that ends up expressingitself in successive outer layers of the product or service.”Steve Jobs in an Interview with Fortune Magazine, 2000
  • 7. Graphic Interaction DesignDesign Design Research
  • 8. Graphic DesignMaking intent visible and emotional.
  • 9. “Effective use of theLanguage of Form” Paul Rand
  • 10. Dictionary:
  • 11. Images from “Paul Rand Retrospective” by Imaginary Forces.
  • 12. TextImages from “Paul Rand Retrospective” by Imaginary Forces.
  • 13. Images from “Paul Rand Retrospective” by Imaginary Forces.
  • 14. TextImages from “Paul Rand Retrospective” by Imaginary Forces.
  • 15. Images from “Paul Rand Retrospective” by Imaginary Forces.
  • 16. Images from “Paul Rand Retrospective” by Imaginary Forces.
  • 17. Images from “Paul Rand Retrospective” by Imaginary Forces.
  • 18. Images from “Paul Rand Retrospective” by Imaginary Forces.
  • 19. Images from “Paul Rand Retrospective” by Imaginary Forces.
  • 20. Images from “Paul Rand Retrospective” by Imaginary Forces.
  • 21. Images from “Paul Rand Retrospective” by Imaginary Forces.
  • 22. Images from “Paul Rand Retrospective” by Imaginary Forces.
  • 23. Images from “Paul Rand Retrospective” by Imaginary Forces.
  • 24. More than thesum of its parts...
  • 25. Interaction DesignExposing intent through actions and feedback.
  • 26. Interaction design is the art of making things intuitive
  • 27. Don Norman’s Design DictionaryVisibilityAffordancesFeedbackMappingConstraintConsistency
  • 28. Visibility
  • 29. Affordance
  • 30. Feedback
  • 31. http://www.flickr.com/photos/meganbarton/3023756556/
  • 32. Mapping
  • 33. http://www.flickr.com/photos/docsearls/181012863/
  • 34. Constraints
  • 35. Consistency
  • 36. TakeawaysInteractive elements should be visible, recognizable, reactive(feedback), safe and consistent.
  • 37. Design ResearchDefining, validating and auditing an application’s intent.
  • 38. Without design research,customers will think your product sucks
  • 39. But what about Steve?
  • 40. Without design research,customers will think your product sucks
  • 41. Without customer empathy, customers will think your product sucks
  • 42. Design research gives designers empathy
  • 43. Pro-TipsExtras for the Execs.
  • 44. Never useComic Sans
  • 45. Don’t Put Social Everywhere.
  • 46. Don’t ask for Comps in your RFP.
  • 47. Never useYellow on White
  • 48. Don’t always copy Apple
  • 49. AVOID USING ALL CAPS WITH SCRIPTS
  • 50. Don’t put Drop Shadowson EVERYTHING
  • 51. Don’t Use Flames
  • 52. Never let I.T. make design decisions
  • 53. Don’t think re-skinning’s gonna help
  • 54. Don’t say “Make itImage from: http://stephanielittlejohns.files.wordpress.com/2011/03/pop.jpg
  • 55. Don’t say “Make the logo bigger”
  • 56. Don’t say “Make it Clean”
  • 57. And above all else...
  • 58. Never, ever quote Jakob Nielsen
  • 59. But you don’t have to take our word for it.Jakob Nielsen Indi Young Ten Usability Heuristics: http://www.useit.com/papers/ Mental Modelingheuristic/heuristic_list.html Re-imagining the Design of Everyday Things (SlideShare) Heuristic Evaluation: http://www.useit.com/papers/heuristic/heuristic_evaluation.html Stephen Few Information Dashboard Design - The Effective VisualBill Buxton Communication of Data Sketching User Experience Design Rudolf Arnheim:Donald Norman To the Rescue of Art - Twenty-six EssaysThe Design of Everyday Things Lindsay Moore and Austin BrownWilliam Lidwell, Kritina Holden, Jill Butler Human Centered Design and the Intersection of Physical andUniversal Principles of Design Digital Worlds: http://www.slideshare.net/EveFife/humancentered-design-and-Robin Williams the-intersection-of-the-physical-and-digital-worlds?The Non-Designer’s Design Book from=ss_embed Original Paul Rand video: http://imaginaryforces.com/featured/3/415
  • 60. Thanks!#effectiveui @anthonyfranco @michael_salamon @effectiveui © EffectiveUI 2011

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