$4 content“Niche Writers India is the core when it comes to writing and this is whatour clients feel about our content writing services expanding to variousdomains and collaterals. We have bubbling, energetic and youthful warpand woof of writers!”Halvorson, Kristina (2009-09-25). Content Strategy for the Web (KindleLocations 498-499). Pearson Education (US). Kindle Edition.
Layout ﬁrst๏ Start with a container or page width (960, 1160 pixel frameworks; DIV wrappers; responsive frameworks)๏ Carve out chunks of space based on a user centered content hierarchy๏ Design each chunk or content block
Content ﬁrst or ‘content out’๏ Start with the content and design each individual piece of content without regard for the larger composition๏ Create the key design patterns for the site๏ Arrange these patterns in an appropriate layout based on the hierarchy of content
“Instead of creating [Web layouts] from theedges in, create them from the content out.For example, dervie columns of a grid fromelements of your content: the type size, aﬁxed image size or advertising unit.”- Mark Boulton
The North Face๏ Huge player in outdoor ecommerce๏ Fledgling brand awareness through storytelling๏ Design a dynamic storytelling engine to engage our users and promote our products.๏ “Tell me about your content...”