EffectiveUI 
Brian O’Keefe Ph.D.! 
Lead User Experience Architect 
A UX and Product Design Studio
A Blended Space for Heritage Storytelling 
O’Keefe, B., Benyon, D., Chandwani, G., Menon, M., & Duke, R. 
Blended Spaces i...
but, WHAT IS DIGITAL TOURISM? 
BLENDED SPACES… what?
DIGITAL TOURISM 
TRADITIONAL 
TOUR GUIDES 
WAYSIDES 
PAMPHLETS 
MIXED MEDIA 
AUDIO TOURS 
INSTALLATIONS 
WEBSITES 
EXPERIE...
BLENDED SPACES 
WHAT ARE BLENDED SPACES? 
Blended Spaces are space where a physical space and a 
digital space have been c...
MIXED REALITY SPECTRUM 
1. Milgram, P. and Kishino, F. A taxonomy of mixed reality visual displays. IEICE Transactions on ...
MIT TANGIBLE MEDIA GROUP 
HIROSHI ISHI ICEBERG MODEL …giving physical form to digital information. 
Ishii, H., & Ullmer, B...
however 
Blended Spaces are more than just mixing realities… 
! 
Blended Spaces have a coherence… their own properties.
CONCEPTUAL BLENDING 
http://markturner.org/blending.html 
The Riddle of the Buddhist Monk: 
1. Fauconnier, G. and Turner, ...
PRESENCE 
International Society of Presence Research 
Presence is the sense of being in a place, of ‘being there’. 
Presen...
but, HOW DO YOU DESING FOR 
BLENDED SPACES?
BLENDED SPACES FRAMEWORK 
Fauconnier, G. and Turner, M. The Way We Think. Basic Books, NY, USA, 2002. 
! 
Imaz, M., & Beny...
BEING IN SPACES 
• Spaces and places are media: environments in which 
we act and shape the media itself. 
• People engage...
Okay… BUT SHOW ME!
BLENDED INTERACTIONS STUDIO PRESENTS 
MOBILE EXPERIENCES FOR TOURISM PROJECT 
When: Oct 2nd :: Where: GCVM Conference Cent...
WHAT IS THIS PROJECT? 
The Mobile Experiences for Tourism Project is 
a NYSCA 2013 grant that will improve the 
tourism ex...
CASE STUDY 
GENESEE COUNTRY VILLAGE MUSEUM
GENERAL VISITOR PROBLEMS 
[1] Guides, being volunteers, are not 
always present 
! 
[2] The village is large and easy to n...
OUR VISITOR STRATEGY 
Create fun interactive experiences for School 
Children to inspire the adults to interact.
INTERACTION METHODS 
THEIR METHOD OUR METHOD 
• audio tours! 
• QR Codes! 
• Dial Up Services 
• Location - Based! 
• Geo ...
BLENDING SPACES AT GCVM
PHYSICAL SPACES 
ONTOLOGY 
TOPOLOGY 
AGENCY 
VOLATILITY 
O’Keefe, B., Benyon, D. & Mival, O. A Blended Space for Tourism: ...
ONTOLOGY 
TOPOLOGY 
AGENCY 
VOLATILITY 
O’Keefe, B., Benyon, D. & Mival, O. A Blended Space for Tourism: Genesee Country V...
BLENDING SPACES AT GCVM
TRANSITION REFLECTIONS 
Black Smith 
Farm Shed 
House 
House School House 
Toll Booth 
TECHNOLOGY 
• Competing with Ambien...
APPLYING BLENDED SPACES
ONTOLOGY 
Human Storytelling 
Heritage Storytelling 
HERITAGE STORYTELLING
STANDARD MAP 
Black Smith 
Farm Shed 
House 
House School House 
Toll Booth
HERITAGE STORYTELLING 
Sanctuary 
Search for clues 
Solve the Mystery 
Meet Alice 
Meet Mr 
Campbell 
Confront Ms Crabappl...
TOPOLOGY 
NAVIGATION
AGENCY
AGENCY
3 characters x 4 seasons = 12 stories 
Twelve reasons to come back 
Fall Winter Spring Summer 
Marie 
Boughton 
Child Myst...
MYSTERY OF THE MISSING CHILD 
SAMPLE
Go to the Blacksmith 
Black Smith
Go to the Keiffer’s House 
Keiffer’s House
EVALUATING BLENDED SPACES
ALLENDALE COLUMBIA SCHOOL 
17 fifth grade students were selected to be in groups averaging 2-3 students 
December 5th 2013...
ONTOLOGY 
C: I would like to create my own historical tour. (88% Agree) 
D: I would have preferred a museum map instead of...
AGENCY 
Digital Characters added Mystery 
B: I thought the Digital Characters were strange and out of place (85% Disagree)...
TOPOLOGY 
Students could easily navigate pioneer settlement with the information provided in the story 
C: I often felt lo...
IMPROVEMENT OPPORTUNITIES 
! 
(a) School students were mainly natural when taking the time to 
explore the POIs. 
! 
(b) T...
ONGOING RESEARCH 
Mobile Experiences for Tourism! 
Designed by 5th Graders, Created by 5th Graders, Evaluated by 5th Grade...
SCHOOLCHILDREN MOBILE UX 
Rather than children being the consumers of mobile technologies, children 
will have the opportu...
SCHOOLCHILDREN WORKSHOPS 
COLLABORATE DESIGN 
RIT STUDENTS AND FACULTY 
AC STUDENTS AND FACULTY 
Site Visits, Student desi...
COLLABORATION
INTERACTION DESIGN
MEDIA PRODUCTION
EVALUATION
FUTURE WORK 
EDUCATION Augmentations following the students back to the classroom?
FUTURE WORK 
EMBEDDED Changing GEO-Fences and Heritage Story by simply moving objects
FUTURE WORK 
EMBEDDED Changing GEO-Fences and Heritage Story by simply moving objects 
SUPPER!
BLENDED INTERACTIONS STUDIO 
THANK YOU!
A Blended Space for Heritage Storytelling
A Blended Space for Heritage Storytelling
A Blended Space for Heritage Storytelling
A Blended Space for Heritage Storytelling
A Blended Space for Heritage Storytelling
A Blended Space for Heritage Storytelling
A Blended Space for Heritage Storytelling
A Blended Space for Heritage Storytelling
A Blended Space for Heritage Storytelling
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A Blended Space for Heritage Storytelling

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Presented at the British 2014 HCI conference by Brian O’Keefe, lead experience architect

This presentation explores the role of Blending Theory as a framework to aid in design decisions while deploying mobile experiences for heritage storytelling. Blending Theory provides a structured way of thinking about how digital and physical spaces can be brought together to create new experiences in blended spaces. In this presentation, we describe the development of an app that aims to enhance the visitor experience to a heritage destination in New York State. We show how the blended spaces framework was used to guide the development of the app and provide evaluation data that highlights the effective UX that resulted. Heritage stories and augmented digital characters are used to guide a visitor from one point of interest to another, providing an engaging user experience.

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A Blended Space for Heritage Storytelling

  1. 1. EffectiveUI Brian O’Keefe Ph.D.! Lead User Experience Architect A UX and Product Design Studio
  2. 2. A Blended Space for Heritage Storytelling O’Keefe, B., Benyon, D., Chandwani, G., Menon, M., & Duke, R. Blended Spaces is an extension of mixed reality spaces, but at the level of physical place rather than product.
  3. 3. but, WHAT IS DIGITAL TOURISM? BLENDED SPACES… what?
  4. 4. DIGITAL TOURISM TRADITIONAL TOUR GUIDES WAYSIDES PAMPHLETS MIXED MEDIA AUDIO TOURS INSTALLATIONS WEBSITES EXPERIENCE AUGMENTED REALITY TRIP PLANNING EXPLORING
  5. 5. BLENDED SPACES WHAT ARE BLENDED SPACES? Blended Spaces are space where a physical space and a digital space have been carefully co-designed. ! Blended Spaces is an extension of mixed reality spaces, but at the level of physical place rather than product. Benyon, D., Mival, O., Ayan, S. (2012). Designing Blended Spaces. Proc. BCHCI 2012. ACM Press (2012), 398-403.
  6. 6. MIXED REALITY SPECTRUM 1. Milgram, P. and Kishino, F. A taxonomy of mixed reality visual displays. IEICE Transactions on Information and Systems E77-D, 12 (1994).
  7. 7. MIT TANGIBLE MEDIA GROUP HIROSHI ISHI ICEBERG MODEL …giving physical form to digital information. Ishii, H., & Ullmer, B. Tangible Bits: towards seamless interfaces between people, bits, and atoms. Proc. CHI 1997, ACM Press (1997), 234-241.
  8. 8. however Blended Spaces are more than just mixing realities… ! Blended Spaces have a coherence… their own properties.
  9. 9. CONCEPTUAL BLENDING http://markturner.org/blending.html The Riddle of the Buddhist Monk: 1. Fauconnier, G. and Turner, M. The Way We Think. Basic Books, NY, USA, 2002. • Blending Theory is a theory of knowledge creation, coming originally from linguistics research. • It shows how we can see similarities, but also recognize the differences between the domains to understand a new experience. The Riddle of the Buddhist Monk:
  10. 10. PRESENCE International Society of Presence Research Presence is the sense of being in a place, of ‘being there’. Presence is often defined as the ‘illusion of non-mediation’. 1. Benyon, D. Presence in Blended Spaces. Interacting with Computers, 24, 4 (2012), 219-226.
  11. 11. but, HOW DO YOU DESING FOR BLENDED SPACES?
  12. 12. BLENDED SPACES FRAMEWORK Fauconnier, G. and Turner, M. The Way We Think. Basic Books, NY, USA, 2002. ! Imaz, M., & Benyon, D. Designing with Blends. MIT Press, MA, USA, 2006.
  13. 13. BEING IN SPACES • Spaces and places are media: environments in which we act and shape the media itself. • People engage in activities in spaces. They navigate through the physical and digital spaces. • People transition between the physical and the digital, giving them layers of experience. • Designers need to design for experience in blended spaces. • Another view of presence as “the intuitive, successful interaction within a medium” (not breaking the blend)
  14. 14. Okay… BUT SHOW ME!
  15. 15. BLENDED INTERACTIONS STUDIO PRESENTS MOBILE EXPERIENCES FOR TOURISM PROJECT When: Oct 2nd :: Where: GCVM Conference Center, Mumford NY :: Time: 3pm - 5pm
  16. 16. WHAT IS THIS PROJECT? The Mobile Experiences for Tourism Project is a NYSCA 2013 grant that will improve the tourism experience through innovation in technology, art, history, and culture. Total Award $106.000 Started January 2013
  17. 17. CASE STUDY GENESEE COUNTRY VILLAGE MUSEUM
  18. 18. GENERAL VISITOR PROBLEMS [1] Guides, being volunteers, are not always present ! [2] The village is large and easy to not know where to go ! [3] You need more than one day to feel like you have seen the village. ! [4] Not easy to figure out what some buildings are or what stories they hold. lost visitors
  19. 19. OUR VISITOR STRATEGY Create fun interactive experiences for School Children to inspire the adults to interact.
  20. 20. INTERACTION METHODS THEIR METHOD OUR METHOD • audio tours! • QR Codes! • Dial Up Services • Location - Based! • Geo Fences! • Scalable Systems! • Content Management System
  21. 21. BLENDING SPACES AT GCVM
  22. 22. PHYSICAL SPACES ONTOLOGY TOPOLOGY AGENCY VOLATILITY O’Keefe, B., Benyon, D. & Mival, O. A Blended Space for Tourism: Genesee Country Village & Museum. CHI 2013 Blend13 Workshop. ACM Press 2013. !
  23. 23. ONTOLOGY TOPOLOGY AGENCY VOLATILITY O’Keefe, B., Benyon, D. & Mival, O. A Blended Space for Tourism: Genesee Country Village & Museum. CHI 2013 Blend13 Workshop. ACM Press 2013. ! DIGITAL SPACES
  24. 24. BLENDING SPACES AT GCVM
  25. 25. TRANSITION REFLECTIONS Black Smith Farm Shed House House School House Toll Booth TECHNOLOGY • Competing with Ambient Noises! • Notifications need to be handled with Care! • Goldie Locks of Geo- Fences! • Satellites move VISITORS • Visitors Interests! • Cognitive Model of GeoMaps ! • Allow for Flexibility (POI)! • Periscope Tourism
  26. 26. APPLYING BLENDED SPACES
  27. 27. ONTOLOGY Human Storytelling Heritage Storytelling HERITAGE STORYTELLING
  28. 28. STANDARD MAP Black Smith Farm Shed House House School House Toll Booth
  29. 29. HERITAGE STORYTELLING Sanctuary Search for clues Solve the Mystery Meet Alice Meet Mr Campbell Confront Ms Crabapple
  30. 30. TOPOLOGY NAVIGATION
  31. 31. AGENCY
  32. 32. AGENCY
  33. 33. 3 characters x 4 seasons = 12 stories Twelve reasons to come back Fall Winter Spring Summer Marie Boughton Child Mystery Christmas Town Picnic Wedding Story Jeremiah Turnhill Beer Brewing Sledding Day Spring Fair 4th Celebration Sam Turnhill Harvest Festival Winter Preparation Spring Planting Barn Raising VOLATILITY
  34. 34. MYSTERY OF THE MISSING CHILD SAMPLE
  35. 35. Go to the Blacksmith Black Smith
  36. 36. Go to the Keiffer’s House Keiffer’s House
  37. 37. EVALUATING BLENDED SPACES
  38. 38. ALLENDALE COLUMBIA SCHOOL 17 fifth grade students were selected to be in groups averaging 2-3 students December 5th 2013 Thanks Martha!
  39. 39. ONTOLOGY C: I would like to create my own historical tour. (88% Agree) D: I would have preferred a museum map instead of the interactive digital story. (88% Disagree) E: I would have preferred a human tour guide instead of the interactive story. (62% Disagree) H: If there were more stories, I would return to GCVM at least one more time. (100% Agree)
  40. 40. AGENCY Digital Characters added Mystery B: I thought the Digital Characters were strange and out of place (85% Disagree) D: The digital characters added mystery and made the entire trip interesting (88% Agree) H: I felt concerned for Jamie at a certain point (30% Agree) I: I would like to meet other digital characters throughout the site (88% Agree)
  41. 41. TOPOLOGY Students could easily navigate pioneer settlement with the information provided in the story C: I often felt lost (85% Disagree) D: I would have preferred a digital map to a mobile compass for navigation (75% Disagree) E: When I arrived at a location, I took my time to explore (43% Agree) H: I felt I was apart of the village (69% Agree)
  42. 42. IMPROVEMENT OPPORTUNITIES ! (a) School students were mainly natural when taking the time to explore the POIs. ! (b) The majority spent too much time looking at the mobile device moving from POI to POI (c) Students didn’t have much empathy towards the digital characters I would like to create my (88% Agree) own historical tour.
  43. 43. ONGOING RESEARCH Mobile Experiences for Tourism! Designed by 5th Graders, Created by 5th Graders, Evaluated by 5th Graders
  44. 44. SCHOOLCHILDREN MOBILE UX Rather than children being the consumers of mobile technologies, children will have the opportunity to design mobile experiences to curate heritage sites through geo-located storytelling.
  45. 45. SCHOOLCHILDREN WORKSHOPS COLLABORATE DESIGN RIT STUDENTS AND FACULTY AC STUDENTS AND FACULTY Site Visits, Student design, strategy, workshops, mobile development Leverage METP NYSCA 2013 project to enable students to build historical stories and learn mobile arts at GCVM Implement augmented reality, digital storytelling, deploying design hardware, prototyping EVALUATE PUBLIC SCHOOLS RELIVE IN CLASSROOM Relive experience, evaluate, learning, capture student visits, * public school determined by GCVM, SPRING SEMESTER 2014
  46. 46. COLLABORATION
  47. 47. INTERACTION DESIGN
  48. 48. MEDIA PRODUCTION
  49. 49. EVALUATION
  50. 50. FUTURE WORK EDUCATION Augmentations following the students back to the classroom?
  51. 51. FUTURE WORK EMBEDDED Changing GEO-Fences and Heritage Story by simply moving objects
  52. 52. FUTURE WORK EMBEDDED Changing GEO-Fences and Heritage Story by simply moving objects SUPPER!
  53. 53. BLENDED INTERACTIONS STUDIO THANK YOU!

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