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A status quo analysis is an invaluable part of a website relaunch (relaunch management). It is usually an essential procedure, at the beginning of an online marketing campaign. Yet for a successful campaign strategy it is strongly advisable to run a “Status Quo Analysis” at regular intervals to get the necessary information for repositioning an ongoing online marketing campaign.
The Internet moves fast; the competition never sleeps and it is not possible in the daily marketing business to permanently analyze the activities of all competitors in many markets and languages and to draw conclusions or make recommendations.